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What has voice overs done for you lately?

Business Tips, Personal, Personal VO Views, Voiceover Bussiness Tips

As a burgeoning or continuing voice-over talent, you may have thought the title phrase even if you didn’t say it aloud. Like other business owners, voice actors are in the business of doing what they love and making a profit. However, there’re times, when one must step back and ask, “what have I done for voiceovers lately?” Instead of focusing on getting to get, focus on giving to give.

Network to Give

Social media is indeed all the rave, but face to face time can be a great way to connect. While that’s no new thought, connecting to learn and understand another’s journey in the voice over business takes a little more work.

After you’ve exchanged business cards at networking functions, and the casual conversations begin, quite your spirit and take the time to focus on what the other person is saying. Listen to a person’s speech and inflections. Listen for what moves them and what may be an area of concern. I’ve noticed that if you allow others to talk about their favorite subject (themselves), they will tell you quite a lot about what’s on their mind and in their career. Listen to the character cues behind the words and even the insecurity that may underscore phrases. Listen without judgment, then understand to respond.

Giving in-network can be processing what you have heard spoken and carefully suggesting or commenting to the listener. This giving is not an opportunity to lay out a full speech about you and your business, but to respond to small tidbits with information that may be useful to your listener. Your objective is to give to your listener something they can use and perhaps help change his or her future. Providing the right, brief tip shows your compassion and caring for another.

Diplomacy is listening to what the other guy needs. Preserving your own position but listening to the other guy. You have to develop relationships with other people so when the tough times come, you can work together.”  Colin Powell

 Network to Help

There are causes in voice acting too. Sometimes you can volunteer your time and talents to help new talent, barter for services, or mentor others.  Not every networking event should have a money aim; networking is an excellent way of making a difference in the business community and educating others on the topic.

I live in a town where it’s all about competition and getting ahead. As such, listeners and encouragers have a way of sticking out even in the most casual of meetings.

Don’t miss this. If you network to give, you’re doing something more profound than just gleaning a future contact. You are learning how to listen and care about another person and give without looking for something in return.

As a voice talent, the simple act of giving will help improve your ability to connect and emphasize as you tell a story and see things from another’s perspective. In a world climate of so many people pushing for their recognition or success, being open to listening and giving to others can be a way of improving your relationships and communication.

“Turnabout is fair play,” or so the saying goes. If you focus on giving what is needed in networking and other areas, your business and life will richly develop. The next time, you could be the person who gets that little tidbit of relevant info from a new pal that changes the way you live your life and operate your business.

So, the next time you think, what has voice overs done for you lately, I hope the answer is, “it’s done a lot.” Find better ways to help others as you break a lip.

Filed Under: Business Tips, Personal, Personal VO Views, Voiceover Bussiness Tips Tagged With: voice over, voiceover

Perform like the script was written with you in mind

Personal VO Views, Voice over Training, Voice talent renewal

Voice over and film talents encounter all types of situations surrounding the ongoing stream of auditions. Do you ever feel your best is not needed because you are not the best or the first choice for a piece? That’s no excuse. Always give your finest. Even if you’re not the first choice, perform each voice-over script like the role was made just for you.

Did you see Ghostbusters? I watched a documentary the other day on the making of the original 1984 movie version. Of all the talented, big-name artists and performers in the movie, one artist’s journey still stands out for me. Writer/Actor Rick Moranis played “Louis Tully,” a neighbor of “Dana” played by Sigourney Weaver. Moranis was a last-minute fill-in for the Louis part. The role was written with Comedian/Actor John Candy in mind. Some of the film pre-shooting storyboards in the documentary even contained the Tully character with a striking resemblance to Candy.

The narrator noted no other actor was considered because the movie’s producers assumed Candy would take the role. But, once Candy read the script, he turned it down. Needing a quick replacement, one of the producers thought of the much lesser-known Writer/Actor Rick Moranis. Moranis read the script and could not believe his luck. He quickly accepted the role. The role was so laid out for Candy that Moranis had to write most of his lines.

Moranis’ performance had audiences laughing nonstop with his business write-off party and offering the dog demon a Mike Bone (if he could find one).  Now that’s a full-service artist.

A voice actor (which Moranis occasionally works as), must be ready to make any role his or her own. The director will often give some parameters of a script. Some voice seekers even suggest characters to emulate when performing a voice-over script. But, it’s up to the voice actor to develop each script performance with the proper attitude and element of acting to bring the text to life.

Like film actors, a voice actor must be the talent and determine how best to perform a voice-over role. There is no time when a script is just a straight read. Even when the direction is to take a cue from a character actor, there’s usually room for a specific tone, feel personality, and confidence level in the performance. A voice-over artist is not hired to be a slough reading with a friendly voice. A voice over is engaged to be an actor using the medium of voice.

Always be your best actor

Like Moranis, you may or may not be the person in mind first, but with the proper script analysis infused with your style and creativity, you can rock your best performance.

Let your personality shine through as you listen carefully to the direction and give it your best routine. If possible, listen back to your performance and see if there is anything more you can pull out of the story for a better performance. Once you’ve given the director or producer what they initially asked for, do you see where you can pull more from the role? Who knows, the director may like your take on the script. If not, you can always go back to your first execution.

Get help in developing you

I am a big proponent of acting classes. Voice actors should always look for ways to bring out the creative stylist that lies in the soul.  As children, most of us made up characters, games, and played pretend adventures. That spirit of creativity still lies in our soul; acting and improv training will help bring out your best interpretation no matter how long it’s been since you were a child.

Be ready for that unexpected VO role

Voice acting is such a fun profession, and there will be times when you are chosen for a job because you bring something unique to a script, a believable performance. Take a cue from Moranis, be ready not just to be the voice over, but the best actor for that script.

You know what to do, break that lip!

Filed Under: Personal VO Views, Voice over Training, Voice talent renewal Tagged With: voice acting, voiceover

Fuel your Creativity through Friends

Personal VO Views, Voice talent renewal, voiceover

A couple of days ago, I had the opportunity to meet with a group of voice actor friends.  My elite group of FaffCon friends and I have been virtually meeting very nearly monthly for several years.  (FaffCon was developed by Amy Snively and is one of the first content laden, voice-over events specifically geared to helping voice-over talent become successful through collaboration.)  While time and life have changed us all, we are very happy to still be working voice over talents.  Hearing of my friends’ successes and optimistic hope for the future really uplifted my spirits.  While human relationships can be work, they are the best way to fuel your creativity and hope for the future.

The meeting with my friends reminded me of how important it is to focus on the good things in life. Where I live, the airways are constantly bombarded with negative rhetoric and news.  After hearing hours of negative comments, death reports, and predictions of doom from an irradiated planet, taking time to interact with the right set of friends is just what I needed.

So, what does this have to do with voice acting?  Plenty.  Voice actors by nature and sensitive to the world around them.  I have found that to be an effective voice actor, confidence and optimism are essential. One way to keep and maintain confidence and optimum is to fill your creativity soil with those things that grow your confidence and optimism.

Choose to associate with positive people who like you for the person you are, who encourage you to be yourself, and be the best you can be.”  The Napoleon Hill Foundation

An Ear for the Positive

We all want to be successful, so pay it forward.  Take time to listen as others speak, especially a friend telling of success, and be happy for them.  We all have times of success and failure.  It’s a part of the human experience.  Hanging out with the right friends and business associates can make all the difference in the world. For more on this, see my blog “How I Get my Voice-over Help.”

This week’s meeting (like many) with my FaffCon VO friends felt like a cozy warm hug from a friend that I hadn’t seen in some time.  Of course, not all relationships and interactions are always cozy and warm, co don’t give up on doing the hard work of building healthy relationships.  Through healthy relationships, you become a much better voice actor and person overall as you learn, grow, forgive, appreciate, and do it all over again.  You’ll truly see how building positive relationships can help in the down times and fuel your creativity even in the recording booth.

Now, with all this optimism, it’s time to break a lip.

 

Filed Under: Personal VO Views, Voice talent renewal, voiceover Tagged With: voice acting, voiceover

Social Wise is a Voice Actor’s Mission

VO Business Tips, Voice over Training, voiceover, Voiceover Bussiness Tips

Most business owners understand that their website is the place to park their info for the world to hopefully find their business. One’s social media presence is another matter. Today’s voice-talent will have a hard time finding work without a wise and specific strategy for getting the word out about them via Social media.  If you want to be a real player in the voice acting arena, make sure you’re getting your effort’s worth in communicating through Social media.

Choose the Best Social media Sites for Your Business

Every so often, I come across someone in business who proudly announces that they are not on Facebook.  What gets me is the pride the person has in the distinction.  I think some business owners feel that they are hiding from a whirlwind of social chatter or protecting their privacy by not being on Facebook or similar platforms.  While this may be a nice thought, the lack of social media participation only keeps a company away from potential clients.

For more on platforms, Kris Spisak, in 2019 Social Media Trends & Statistics— (January 2, 2019, Business 2 Business), outlines the social media platform trends and audience.  Limiting your Social media to the right platforms can help you narrow down where to find your best on-line audience.

As a voice actor, it can be a challenge to choose the right platforms.  Voice actors place their demos on their websites, so there’s no need for daily post clips from jobs on social medial (which is a very bad idea).  So, voice talents must be a little creative on what works to keep in front of potential clients.

When looking for your client’s “water cooler” so to speak, start by searching general terms associated with your clients’ niche.  Search for networking events your clients may attend and see if the events have social media sites.  Likewise, your clients may already have social media pages (which I’m sure many do).  Follow them and read their posts to get an idea of how you can help their business. Make sure you review as many platforms as needed to find your potential market.

Narrow your search to companies in your genre.  Look for the social media platforms of potential clients.  When you read the posts and comments, give honest and uplifting feedback that shows a positive attitude and that you have an idea of your potential client’s challenges.

Maintain an Active Presence

Once you have established your Facebook, LinkedIn, What’s App or other presence, make sure you’re making regular postings.  Many voiceover talents feel social media can be overwhelming.  To help bring order to regular postings, use a post planning tool like Hootsuite, Postplanner, etc.  You can set up your activities to continue without your constant oversite.

Once you’ve decided on how often you post to your sites, I suggest you try your best to keep that schedule.  For myself, I find it annoying when I receive newsletters at irregular intervals.  To me, it appears the sender has no structure; I never know when an email or social media post may emerge from the writer.  Equally, those who follow you may look forward to your posts, so don’t keep them waiting. Keep your posts timely.

Don’t Fear Being Personal

I think sharing a little personal information can help potential clients get to know you. Don’t share anything you’re not comfortable with, which is also very wise.  Share posts from sites you like, give a kind greeting with a beautiful scene, or relate some bit of information that can benefit others. Something as small as remembering other’s special holidays and occasions shows you have a personal side and perhaps a good sense of humor.

Only Speak in the Positive (Someone is Always Watching!)

What we post has repercussions. Speak, kindly always.  Now more than ever, personal views shared on Social media can be a career killer.  Crisis management can sometimes address unforeseen posts and items taken out of context, but why create your drama (away from the microphone).  Make kindness your partner on your road to success.  For more on crisis management, see Your Comprehensive Guide to Social media Crisis Management by Sapir Segal.

If you currently have negative posts on your sites, consider removing them.  Your views are important, and so is your business and social presence.  Make an impression that will draw others to you not away from you.

It’s your mission to make a good impression and be social wise so you can break that lip!

Filed Under: VO Business Tips, Voice over Training, voiceover, Voiceover Bussiness Tips Tagged With: voice acting, voiceover

Wind in the Mind Time for a Voice Talent

Personal, Personal VO Views, Voice talent renewal

As a US citizen, I hear daily political and climate news with dire predictions of future calamities and over accentuated, sensationalized headlines. The voice-over industry is not immune to those periods of dire predictions such as automated voices replacing human voices. Can you imagine your automated voice service as the voice of your favorite animation character? Give that a thought for a while. Don’t let bad news or hyperbole knock you off your life’s course. No matter your pursuit, keep yourself fresh and real with “wind-in-the-mind-time” to maintain your best.

Mind Checkup

I’m a big proponent of regular checkups. Our world is full of daily and even hourly distractions disguised as information, which is geared to kick us off our course. The distractions cause us to doubt our worth, importance, appearance, lovability, and marketability. We’re constantly told we need something outside of ourselves to be enough as humans. Forces are out there that cause us to doubt ourselves altogether and our purpose in life.

The feeling of being ‘offended’ is a warning indicator that is showing you where to look within yourself for unresolved issues.” — Bryant McGill

When I feel a little off base and unsure about everything, I do a self-check-in to refocus. During my wind-in-the-mind-time, I cut off the television, movies, radio, and even Social Media to silence the voices and sounds coming into my world. During my distraction-less time, I listen to what’s going on inside of me. My breath, heartbeat, and general temperament are my focus. It amazes me at how upset I can become after watching a controversial movie or hearing the news. Stepping back and taking time to re-center my mind, thoughts, and being helps me get back to the fabulous person I know I am.

Getting Better with wind-in-the-mind-time

Many of my friends, regardless of their profession, seem to face similar challenges. We grow as talents, business leaders, and professionals, but the human side appears to need the most refreshing and needs it most often. It would be nice to focus our mind on something like losing weight or making 1,000 cold calls and do it. But that’s not the way people work, and that’s fine.

The task of redirecting and refocusing from the old to the new can be exciting and fun. Almost every day, we are exposed to new technologies and processes built to make our world better. We also learn more about the human psyche and how to find inner peace. Voice actors have a leg up on most folks because we operate from our emotional center to vocally communicate written texts. But I also believe those in the acting profession know the cutting edge of deep emotions and feelings and their effects if not kept in check.

So, what of it? The purpose of wind-in-the-mind-time is to refresh your thinking. I use the time to review my world and the changes I become aware of to see if there is something out there that can make my business and life flow a little better. Likewise, this is the time I use to decide on what things I’m exposed to that no longer need my time attention or curiosity.

Is it time for your wind-in-the-mind-time? What have you heard, what do you do, what’s new, what’s essential, what can go, or stay? A little time in the mind can get you back on track and find inner peace.

“The key to happiness is really progress and growth and constantly working on yourself and developing something.” — Lewis Howes

I’m refocusing some of my efforts this summer to improve what I provide to my voice-over clients. You too should take some wind-in-the-mind-time. No matter your business, embrace the positive and focus on a great future as you prepare to break that lip.

(Image by Gerd Altmann and Pixabay)

Filed Under: Personal, Personal VO Views, Voice talent renewal Tagged With: voice acting, voiceover

Foundations of the Working Voiceactor

Business Tips, Personal VO Views, VO Business Tips

Voiceover is still a hot topic with people moving in and out of the industry daily. The rise in audiobook sales and gaming platforms has piqued the interest of the younger generation as many vie for an opportunity to become one of the favorite gaming voices or narrators. But some things about voice acting are timeless and a vital part of the makeup of the working voice artist. Integrity and hard work are still the foundations for success as a voiceover artist.

Why integrity?

Voiceactors quickly learn that unlike other professions, the best parts of your mind and spirit are open to the world to examine, critique, and even criticize. Voice acting comes from the soul of the truly gifted artist. Each performance is an imparting of the spirit of the artist as he or she brings a piece of text to life. This practice of pulling from one’s inner being to perform before the world is not always well received or accepted. For that reason, rejection in the form of losing a job or not being selected for a project can be especially hard on the voice actor. Losing a voiceover job oe client can be seen as a professional rejection as well as a personal one.

Integrity plays a big part in supporting the soul of the voice talent. It’s in one’s nature to desire appreciation when one has done their best. Knowing that you have done your best with integrity or the “personal quality of fairness” helps when you face rejection and can fuel your pursuit of future success. Giving your best as a voice actor and business owner, plus returning the same respect and kindness as one wants from others, builds the integrity foundation that supports the working voice actor’s professional life. Showing integrity by treating others fairly, learning to accept rejection, and keeping an even keel can lead to eventual success. Your integrity shows up in the way you approach new prospects, learn from your teachers, run your business, manage your finances, help others, and most assuredly in your voiceover performances.

If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.”

Henry David Thoreau

Why hard work?

The nicest voice actor around must still run his or her voiceover business like a business. There is no substitute for a regular regime of marketing, learning, training, and auditioning to remain viable. The voiceover industry has very few shortcuts. The industry evolves as society evolves in the way it communicates and interconnects. Working voice talent keep an eye on changing industry trends and how the human voice is most effective across the various voiceover genres. Also, a successful voice talent must maintain focus on the technologies related to home studio innovations. Lastly, a voiceover talent must know his or her transforming personal style, learning curve, ability, knowledge, etc. Regularly reviewing and embracing all aspects of the voiceover industry and continuing to reach toward voiceover success can be a daunting task, but not impossible.

Working hard also means working smart. Recent industry changes have some talents rethinking their commitment to voice acting. Some are finding that changes in the industry’s accepted rates and the overall feel may differ from their personal aims. Moreover, some may feel that it takes too much work to make a decent living as a voiceactor.

Voiceacting is like any other profession; one must learn to “roll with the punches” to make it. If working hard is still not getting the results you need for success, know when it’s time to refocus your efforts or find another professional pursuit.

Starting with the basics of deciding how to perform all aspects of one’s business with integrity and through hard, is the sound foundation of the working voice talent.

Whether its gaming, commercials, or eLearning, voiceacting is a lot of fun and can be very rewarding. But, without the fundamentals and a good foundation, success eluded and only be an unfunded dream.

Work hard with integrity as you break that lip.

Filed Under: Business Tips, Personal VO Views, VO Business Tips Tagged With: bussines skills, voice acting, voiceover

Kindness: Shared, Remembered, Returned

Business Tips, Personal VO Views, VO Business Tips, voiceover, Voiceover Bussiness Tips

I recently vacationed in Idaho and stayed at a resort hotel. Late in my stay week, I left my hotel room early one morning for breakfast. When I returned later that day, I found a note from the housekeepers thanking me for my stay. While the note could have been an indirect reminder of the gratuity, I’d like to think the note was just a sincere appreciation. Each time I encountered the cleaning staff, I made a point to greet them pleasantly and compliment them on their services. I was so moved by the note, that I left a “nice” gratuity in response. Never underestimate the power of kindness.

The Merriam-Webster Dictionary defines “kindness” as the quality or state of being kind, treating people with kindness and respect. Kindness, such as in the case mentioned above, prompted me to increase the amount of gratuity I planned for the cleaning staff. It also gave me a good feeling that I was appreciated as a guest.

Likewise, I had a different episode just a few weeks before my vacation. A neighbor in business has shown me little kindness over the past few weeks. While she has not said anything overly offensive, her short emails written in bold, capital letters and her curt responses to my emails regarding community matters, gave me the feeling that she has a low personal regard for me.

Now, this is not entirely a rant; it’s more of me pointing out a lost opportunity. I believe the services my neighbor offers could be enhanced through narrations, targeted voice marketing prompts, and information videos on her website. Moreover, I support her vision and applaud her as a successful entrepreneur. However, due to our interactions, I believe our working together would not be beneficial. Alas, the experience is a missed opportunity due to the lack of kindness.

Kindness Matters

Speaker and author Bob Burg once said, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Do people trust you? Do people like you (and do you care)? Are you genuinely kind to others? We all have good and bad days, but do you try to maintain an attitude of openness and kindness? Small acts of kindness can determine your business’s future, primarily as a working voiceover artist.

Don’t Miss Your Opportunity

Working voice talents interact with many potential clients throughout the day. The person that serves us in the restaurant may be the owner. The Uber driver may be part of a small company burgeoning on video success. Your neighbor, whose child has just visited your door requesting a small donation to his or her high school band’s field trip, may be in need of your business services.  Voice actors are like passion ambassadors.

We have fantastic opportunities to touch the world through our human voice. The art of vocally communicating emotions that compel others to act can best be performed by a voice actor and second to no other mode of communication. It all starts with the behavior of kindness.

Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.”

Princess Diana

Never overlook kindness in building new friendships. Who knows, you may need the favor returned sooner than you think.  Lastly, you may further be surprised as how being kind to others helps you stand out from the pack in all areas of your life.

Be kind as you break a lip.

Filed Under: Business Tips, Personal VO Views, VO Business Tips, voiceover, Voiceover Bussiness Tips Tagged With: bussines skills, voice acting, voiceover

Get Ready for your On-the-mark Voiceover Elevator Speech

Business Tips, VO Business Tips, Voice over Training, voiceover

Men Talking

Are you ready to let others know what you do in voiceovers in a brief, positive way? Let’s say you’re out and about doing your daily rounds and appointments. During a casual conversation, you get a question about your line of work. Your response notes you’re a voiceover talent. But then, your listener looks puzzled and asks a follow-on question something like, “What do you do in voiceovers?” Do you know what to say next? Motivate others to work with you through an on-the-mark voiceover elevator speech.

Your voiceover speech doesn’t have to be a canned response. It should be something tailored to each situation and include all the essential facts about what you do. Therefore, preparation is vital. Take time to narrow down the main points you want to communicate with others in about one minute.

We win more business, not because of pitching but because clients say, ‘We like the work you’re doing.’”  David Droga

In “How to Write the Perfect Elevator Pitch,” Jente Kater, notes the significance of a focused message:

“A great asset forcing you to keep your pitch both interesting and well-structured is the A.I.D.A. model (Attention → Interest → Desire → Action). The model, often used by sales and marketing professionals, ensures that your story will be coherent and clear. Above all, remember to get excited. If your pitch isn’t something that gets your blood flowing, it won’t do much to elicit a reaction from your audience.”

Edge Studio’s 10 Critical Business Practices that Voice Over Artists Overlook, notes the importance of accurately describing what you do instead of just saying you’re a voice actor. Most individuals think only of one type of voice work. Here’s more advice from Edge Studio.

“When asked what you do, don’t say, ‘I’m a voice-over artist,’ because most people don’t know what that means, and the few that do will probably think it means commercials. Instead say, ‘I help businesses sound better, by providing them with wonderful sound tracks for their voice mail and training videos so they sound more professional.’ Tailor this ‘elevator pitch’ precisely to your special strengths.”

Developing your Script

Write out your responses to the following questions and narrow down the key points.

  • What benefits do you provide to your voiceover clients?
  • What are your specialties?
  • What makes your services unique?
  • What things are you most proud of in the business?

Once you’ve covered the basics, think about what you bring to each client. With these points in mind, gage your listener to provide just the right particulars and (possibly) your business card. For more on how to write an elevator speech, review Mike Simpson’s How to Write A Killer Elevator Pitch.

Tailor the Particulars

Potential voiceover clients are everywhere. Still, choose how much to share about yourself and your business. Think through the following:

  • Is this person a business candidate or strictly a casual contact?
  • Is he or she a primary or secondary potential client?
  • Would sharing my contact information (business card, etc.) be a good idea?

Incorporate the above into your on-point elevator speech. Keep your information current. If you’re in business, there will always be a need for a good elevator speech. Make your interactions count toward future clients and network growth. You’ve got this.

Break a lip!

Filed Under: Business Tips, VO Business Tips, Voice over Training, voiceover Tagged With: business, elevator pitch, voiceover

The Compassionate Voice

Personal, Personal VO Views

CVO logo

The question is, “What is a “compassionate” voice? How is the actor’s delivery different?” In a society where narcissism is arguably preferable over altruism, compassion seems an odd position. While sympathy is often overlooked today, people routinely respond to the daily tragic events reported by the media with outpourings of aid and well wishes. But a compassionate voice actor knows how to sincerely tap into the reservoir of his or her own heart and understand the sentiment of others. So, a sympathetic voice actor understands compassion, how to feel it, what it means, and how to convey it touchingly through voice acting.

Understanding compassion begins with understanding empathy. According to UVA Health, “Empathy is a gateway to compassion. It’s understanding how someone feels and trying to imagine how that might feel for you — it’s a mode of relating.” Impulses can be subtle, but a “compassionate” voice actor must make the mental and emotional connection to process and develop real connection.

Real compassion stimulates actions and makes heartfelt calls. It leads to changed lives for children to the elderly. Compassion cuts through sarcasm straight to the heart and soul of the matter. It can guide the heart and mind to receive instruction and consider various options as no other emotion can. Compassion champions the rights and needs of our families, culture, and communities.

This type of voice talent must be comfortable and able to feel the empathy called for in a project or script and channel that emotion into a connecting performance. In short, heartfelt passion must come from the heart.

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  Maya Angelou

Easy, right? Perhaps.  I try never to overlook such an essential position. Compassion is being real.  It’s what I seek to do and provide in my voiceover performances to change the lives of others for the best.

Filed Under: Personal, Personal VO Views Tagged With: voiceover, voiceovers

Financing your Audiobook

Book Authors' Business Tips, VO Business Tips

Library of Books

You’re book or “baby” is ready for publication. You know from your fellow authors that the next step is an audiobook version. You begin to look for a narrator to produce your book, but you’re stunned by rates quotes upward of $400 per finished hour (PFH). Do you look for a cheaper narrator? Should you offer a lower price? You may think it’s time to panic but don’t. With a few creative steps, you can retain and finance a quality narration of your audiobook.

Before discussing funding, let’s examine the logic behind that $400. PFH rate. What does it cost the narrator to produce your book? You have a deep connection with your project. Those on your production team are in business to help you and to feed their families. The production team members may have different reasons, but the combined goal is the success of your book.

Audiobook Creation Exchange (ACX) notes that it takes the average narrator at least two hours to read one hour of a book. But that is just the beginning. It takes two to three additional hours to proofread, edit, mix, and master one complete hour of an audiobook. Quoted narration rates can range from $200-$400 PFH, which may seem like a lot. With the work needed to develop your “baby” into an audiobook, paying a reasonable rate makes fiscal sense for a quality finished product.

Now that you see the rationale behind production costs let’s look at a few ways to fund your book project.

Online Grants

Foundation Grants to Individuals Online, a service of the Foundation Center, is a subscription-based program that allows you to search for funding sources based upon topics, interests, and other criteria. Subscriptions are available for a variety of periods depending upon your needs.

Crowdsourcing

Crowdsourcing, as defined by Merriam-Webster.com, is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.

GoFundMe.com and IndieGoGo.com are two popular personal online fundraising websites. Crowdsourcing is a great way to reach out to those who have read or know of your work and would support efforts toward your audiobook production.

Deferred Payments

Consider negotiating a deal with your audiobook producer to take partial payments. You can develop a contract and set up regularly scheduled payments through PayPal or another source that allows you to pay your vendor in increments. Be sure to pay the audiobook producer timely. Everyone knows everybody on the Web.

Charge Cards

While not my first suggestion, if you have cash advance capability or can pay your audiobook producer directly by credit card, this could be a good way to cover the PFH rate.

Royalty Shares

Most producers like to have royalty shares in their recording deals. This way, you can pay for your project over time if you can also budget an initial PFH rate for the development of your project.

Help from Friends and Family

Sometimes you just have to ask.  Friends and family may give or loan you the money necessary for the audiobook. Your supporters jointly may provide all the funds you need.

Support from Groups

Ask for assistance from your civic group, organizations, clubs, and church, especially if the subject of your book is relevant to your group’s purpose and goals.

Other Funding Idea Sources

The American Express Open Forum article, 10 Alternative Ways to Raise Cash Fast for Your Business, notes a couple of funding ideas that could work for your audiobook project.

  • Microloans. Microloans are a specific category of small loan—usually under $50,000—usually are easier and simpler than traditional loans. The Small Business Administration has a microloan program, which uses 150 approved microlenders.
  • Loans From Online Loan Sites. You may be able to arrange for a small loan from your bank, or you can reach out to a web-based financial institution. A growing number of sites have simplified processes for submitting and applying for a loan, some with expedited processing.

Once you’ve secured your funding, reach out to the most qualified voice actor/producer to develop your audiobook. You’ve put too much time into your project, so it’s no time for bargain shopping. A good, quality narrator will give you excellent service at a fair price. Remember, he or she also has a business reputation and wants to do a good job. It’s better to budget for the best production at the onset. Your book is your baby (or one of your babies). Treat your little one with the best care, so it will be a finely produced audiobook of which you can be proud.

Filed Under: Book Authors' Business Tips, VO Business Tips Tagged With: narration, voiceover

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