voice acting Archives - The Compassionate Voice

Voice Actors, Don’t Get A Dog

Personal VO Views, voiceover, Voiceover Bussiness Tips

The Dog You Love — Dog with Paw-He Cares

We love our pets, but like getting a new pet or going into voiceacting, we sometimes buy without considering the overall cost to maintain our new furry friends or a new business. If you’re a voice talent like me, we have to think about the long term. Will voiceacting return the love we put in it? Who can say? It’s kinda of like getting a new pet. Allow me to draw a few parallels in my story about investing in a pet, in this case a dog, and pursuing a voice-over career.

When New Things become New Headaches

I have a friend who was down in the dumps because his beloved new dog needed surgery. He adopted the dog from an animal shelter at the beginning of the COVID-19 shutdowns. My friend and the dog really hit it off. The pup was only a few years old and seemed to bring the companionship feeling that my friend longed. But, the animal had a few hidden health issues that have recently surfaced. So, my friend is struggling to keep his little canine healthy and happy.

Many voice actors have a great start and a honeymoon relationship with their career for the first couple of years or good jobs. Then, as it usually happens, the jobs start to become less and less as delivery styles change. As a result, the talent may struggle to stay sustainable in the voice-over industry. Now time and what little money is made may be spent on the wrong items. A person may start to feel hopeless and concerned that the pursuit of voiceovers was only a pipe dream.

How to keep New Things Feeling New

When it comes to pets, my friend does have some options. He is considering purchasing insurance for future bills or delaying the surgery for as long as he safely can for his pet. He enjoys his new dog and does not want to lose his new friend. My friend is also working a little overtime to help bring down the impending veterinarian debt. While finances are tight, he wants to keep his new four-legged companion.

Voice acting is incredibly rewarding and can allow a person to experience so much personal fulfillment. So, while voice actors are faced with challenges like automation and Artificial Intelligence voices, actors may still want to stay in business and find ways to adapt and evolve with the industry.

When It’s Time to Call It Quits

My friend is lucky because he wants to keep his dog, but he has admitted if his beloved pet suffers another financially burdening illness, he may need to give him up. Pets can be a lot of fun to have, but paying big bills and prolonged hospital stay costs may not be within the owners’ budget.

You do not write your life with words…You write it with actions. What you think is not important. It is only important what you do.” Patrick Ness, A Monster Calls

In voice-overs, when running a business becomes more of a burden than a job, or when it’s no longer fun, a voice actor must consider his future. While there is more work than ever, competition is more fierce that ever! Keeping up with the industry can seem like a foot race. Voice talent must stay in contact with their peer groups and industry leaders to keep up with what is happening as well as continue to train and adapt to industry changes.

So, the lesson of this little anecdote is to consider the cost of every choice, whether it’s a new pet or a new career. Like getting a furry new pet, the first few days or months after making a significant choice or decision may seem like a honeymoon, but only at first. Voice acting is a fun, fulfilling career, but it’s a lot of challenging work. Training is necessary. Good demos are necessary, and finding customers is a must.

We must be willing to let go of the life we planned so as to have the life that is waiting for us.” ― Joseph Campbell

Think about your choices beyond the new, fun stage and into the long term of living with the selections you’ve made.

Keep breaking that lip.

What now in Voiceovers? Thoughts on Coping with Change

Business Renewal, Business Tips, VO Business Tips, voiceover

Man Overwhelmed by What's Next in Voiceovers — Image by Gerd Altmann from Pixabay

How many times have you said in the last year, ‘What now?’ It’s incredible to me all the stuﬀ I have to adjust to every week. As a voice talent and business owner, it seems that I’m constantly questioning the latest things. So how do you handle the constant daily changes in your voiceover business and life in general? What do you do when you feel you can’t take another new thing? Here are some thoughts on how to get a grip on ever-present changes in voiceovers.

Don’t panic. Take it slow.

While I genuinely believe I am incredible, sometimes I have to read or hear something a few times before I get it. New social media sites or home appliances can take a moment or two to understand and learn how to operate correctly. If I get stuck in my understanding, I’ll seek expert help. Depending upon the situation, a good YouTube video can be a great source of information, reducing my anxiety and helping me get up to speed on a matter.

In voiceovers, taking direction is essential to success. One key focus of any good talent is to learn to take direction. Taking direction means correctly hearing or receiving feedback and then making the appropriate changes for the next performance. Being directed can be stressful and may seem like a lot. So, it’s essential to calm the mind and then focus on the critical points of the direction. If there is still a disconnection, repeat to the director what is wanted or ask for clarification. It’s better to ask for help than to deliver something completely different or unwanted by the producer.

Accept the Change (That’s life)

News flash. We are all getting older with every passing second. While this reality may not matter to a young adult, anyone over 35 acutely feels the aging process, especially in today’s youth fixated society. We should see change as an opportunity to grow and become more than we are at the present moment. Whether it’s a new technology, a road, app, or business style, there’s usually a simple explanation available to help us through.

The rise in automated voices or Automated Intelligence (AI) software has many voice actors panicking. Voice professionals wonder if the AI will make it hard to make a living or work in an industry they love and enjoy.

Voiceovers is like any other business. Change happens. A good approach would be to research and fully understand the new variations happening in the business. With understanding can come a since of where one can fit into the AI industry. It’s better to face change head-on and find a way to make it your friend, not your foe.

“He was swimming in a sea of other people’s expectations. Men had drowned in seas like that.” Robert Jordan

Don’t Become Overwhelmed.

Of late, I’ve noticed that keeping up with the social media world can be a little challenging. Finding something to post that is stunning and gets a lot of net traction can be like throwing paint on a wall and hoping it sticks.

Seemingly, there is a new app, program, social media platform, or computer thing every week! I’m not sure if humans were built for our technology roller-coaster ride. Many of us are just hanging on or faking it. Some are about to get thrown oﬀ at the next curve! So instead of barely making it, choose what to add to your business platform or home studio and what to just put on hold.

In Mark Schaefer’s article, Keeping Up with the Furious Pace of Social Media Change, he recommends avoiding Fear of Missing Out or FOMO. Mr. Schaefer comments, ” As you build your social media tribe and the conversations multiply, you have to adjust and come to grips with the fact that you have a life beyond social media. Some thing(s) are going to slip through the cracks. Allow that to be OK.”

Your life and time are precious, so take on what you can do well and do them consistently. Learn what you must in voiceovers and pick up the rest down the road. It’s better to do a few things well than a lot of things poorly. You’ll sleep better too.

Break that lip!

A Hike to Remember

Personal VO Views, Voice talent renewal

The pre-hike briefing — **Getting ready to walk**

I don’t know about you, but I’ve learned that many changes and challenges have similar lessons. If you participate in sports, you know full well how sports can relate to business, even the voiceover business. With that, I’d like to tell you about my first adventure hiking. Hiking and voice acting are alike; you have to go with the flow and don’t quit.

The Adventure Begins

Recently, I went on my first real hike. Before the trek started, our leader asked us not to talk too much as we walked and focus our thoughts on nature. So, I was expecting a nice calming walk through gentle backwoods near Northwest Washington, DC’s old and historic neighborhoods. Instead, I experienced rough milled trails through wooded areas and dirt corridors compacted with sharp rocks, small and round boulders, hard stones, and bulging tree roots. Small streams were also in our path that ran under full, leaf-laden trees that shaded our two-and-one-half-hour walk.

The tree cover was fine, especially when a summer shower passed over us. But then, there were the steep inclines and descents. Someone (the U.S. Park Service, I presume) nicely positioned long wooden planks, like the ones you see on railroad tracks, as steps along the steep inclines. We walked up and down the vertical passageways over the planks with some protruding because erosion had washed away some of the dirt and sand that initially surrounded the wooden stepladders.

After about an hour, the hike was no longer fun for me. But, not wanting to show my unease about the terrain, I followed my group of hikers with a smile and kept moving. The leader, a well-seasoned hiker, strolled over the stone and dirt almost gliding as she took every step in a carefree manner. She seems to glance down only occasionally at the changing surfaces under our feet.

On the other hand, I had to carefully watch my every step to not trip over a stone or tree branch and break my neck! (No Uber here.) I was so happy for the occasional stop for a quick drink of water, but we were soon up and at it again.

I know we were supposed to be enjoying nature. But my primary thoughts were not to fall and keep moving. Each time I saw another steep climb or questionable ascent, I just told myself to keep going. Complaining was not going to get me out of this hike any sooner or stop the slight pain in my toes from wearing hiking boots that were just a little too snug. I tried to adjust my toes in my shoes the best I could and kept walking…and walking…and walking until the walk was finished.

After what seemed like hours, we ended our walk, which was just over two hours. We each reflected on our experience and what we thought of the walk. My comments were brief, but my primary thinking was I just had to keep moving and I would be all right.

Hiking and Voice Acting

You’re probably wondering what does hiking have to do with voice acting? Two words: keep moving. The path to voice acting success is never a straight, smooth path. Granted, some people find success quickly and consistently, but I don’t believe that is the case for most of us dedicated to finding our voice acting success. After the walk, someone said that we bump and hit our way through finding our right path to success. Sometimes, the trail is impassable and we have to try again or we find that our timing is off. So, we stop for a while, regroup, and start again. It can take years to find the right niche for our business. And it may take years for us to partner with stable clients with whom we can enjoy working regularly. So, it sounds like voice acting is a lot like hiking.

Life is a Mirror of Itself

Life takes us on many fantastic journeys if we allow it to teach us along the way. Our goals may point us to what we want, but our paths are usually never straight or smooth. We have to take each day as it comes and keep our most important things on top of mind. Today we may do our best and accomplish much or perhaps not. Either way, we must courageously walk these paths if we expect to carve out a life that we can look back on, and with assurance, know that we did our best and learned from the tests.

Keep breaking that lip.

Five Concepts to Becoming a Voiceover Entrepreneur

Business Tips, voiceover, Voiceover Bussiness Tips

One good thing about being an employee is you are usually not the person taking all the business risks. I live near a Government town, and Federal Jobs are at a premium. Perks to being a Fed are you have lots of benefits, healthcare, and a regular paycheck. If you’re sick, you get paid. If you go on vacation, you get paid. If you work well at your job, you get paid, and if you don’t work so well, you still get paid. It’s nice work if you can get it. However, if you decide to make voice acting your side business or second career, the transition from employee to running your own voice-over business can be from one extreme to the other. In a few words, no work, no wealth. While the learning curve is very real, applying these five concepts may help you go from employee to voiceover entrepreneur.

As an employee, you can work hard and become a big shot! While you may be a great team player and phenomenally successful in your job, your responsibilities and functions as a self-employed voice actor are going in a new direction. You are the voice talent, as well as marketer, mixer, director, producer, manager, housekeeper, troubleshooter, and the list goes on. But if you’ve never run a business, it may take longer than you expected to get your head around running a company. Here are a few unconventional concepts.

Cast off the Old Thinking

Most of us have had at least one bad boss, and some of us have had many bad bosses. As a self-employed voice actor, you may need to change your opinion of what a boss is and does. As such, there is a vastly different mindset and risk level when all the voiceover responsibilities fall to you. You are the fall person for the good and bad decisions connected to your business.

Bosses have to take chances and make the tough calls and, if so, stand-alone with their decisions. You may need to change how you feel about persons in charge in general and start mentally developing the mindset of a leader who is ready to take on the unpopular challenges.

The greatest day in your life and mine is when we take total responsibility for our attitudes. That’s the day we truly grow up. “ John C. Maxwell

Forgive the Past

The older we get, the more we have experienced. While our past is excellent material and foundations for our acting, it can also remind us of hurts, regrets, and old wounds. These negative thoughts and attitudes can affect how you run your business, interact with people, market for clients, and your performance as a voice actor.

Voice acting or acting for that matter is a performance art. We bring all we are to any performance even when it’s too much or in the way. Release yourself from the old attitude and thoughts, which may not have been a problem in other professions and jobs but could seriously hinder your voice over success. Forgive (yourself included), make peace with your past, and learn to shape your history to fuel your future.

Learn to Play – Anew

I’m a big proponent of playing, but I’m referring to the kind of play that leads to creativeness. Likewise, allow yourself to think like a child, be silly, have fun, and use your imagination in creative ways. These activities can awaken hidden acting talents and help your succeed.

Stop Thinking Like your Former “In Crowd”

As a native of the US East Coast, I’ve noticed that we have a way of thinking and acting. Many people come to my area to climb the ladder of success. Often people pick up an attitude about themselves that exhibits a perceived self-importance. They brag about their success, who they know, or their educational background. The “In-Crowd” enjoy each other’s company, so there’s no loss of conversation among them.

While bragging about one’s job success may be nice, it will not usually endear you to potential clients. Humility is a quality successful voiceactors know well. Thriving voice talents understand the importance of listening (being directable) and having empathy for others. And since voice actors often have to lean on each other, good actors know how to encourage and build up others. The spirit of humility and forthrightness is an incredible magnet for making the right connections and developing strong relationships.

Success is the byproduct of good communication, the right attitude, and confidence as a voice actor. Arrogance, no, but confidence knowing you’re a good talent and doing your best even when you don’t get the job.

Give yourself Time to Renew

Unless you began voice acting as a child, you have years of learning and relearning to do. Give your self-time to learn how to run your business well, develop encouraging friendships, work with coaches, and the many other aspects of the professional. In 9 ‘Mindsets’ You Need to Switch From Employee to Entrepreneur, Maite Baron writes, “Being an entrepreneur involves learning many new skills, unless you have the funds to outsource what you’re not good at or don’t want to do.

I once heard of a voice actor that waited four years between his first VO job to his next one, all while traveling to auditions, getting coaching, and learning the business. Can you imagine four years between voice-over jobs?

If you love this business, it may not love you back right away. Give it time. Learn and actively seek to grow your skills. Shape your company for the success that brings you true fulfillment as a voice actor and as a person. If you hang in there, the accolades will come.

That’s my two cents, now break that lip!

Voices of Color: We’re Here

Personal, Personal VO Views

Over the past few weeks, the United States (followed by the World) has endured an onslaught of race relations issues. The voice-over community has not been immune. Allegations of disparities in hiring ethnic voice actors have also come to light. The COVID-19 pandemic is the backdrop for today’s increased anxiety and mental strain. As such, coping with the changing economic landscape, human understanding, and addressing of contemporary ethnic issues are more challenging than ever. But this time can also uncover new possibilities for voice seekers and talents in many genres. Take hope and know that voices of color are ready and available for hire.

As a voice actor of color, I see some of the recent tensions in a different light. For the first time, many voice producers are becoming aware of possible unknown disparities or biases.

As such, I see this as a way for some to build new connections with voice casters and producers who may not have previously considered minority actors for their projects. This may be a great time to make a positive step forward toward developing new relationships in the voice acting world.

We See What We Want To See

We know there have been issues. I’ve known what it’s like to feel the challenge of convincing voice casters to consider minority voice actors like me. Furthermore, I’ve seen eLearning, audiobook, and other projects for general audiences routinely cast outside of the minority voice-over community. Last of all, I’ve even heard autobiographies of famous African Americans voiced by sound alike, non-African Americans.

Sure, there are actors like Morgan Freeman, Angela Bassett, and others, but the list of minority voice-over actors is a long one. Today’s voice casters have many fine actor choices who are excellent performers just waiting to be considered.

I believe most of the current disparities are the result of people doing business with those they know, are familiar with, and are within their communities. Dr. Pragya Agarwal sheds light on this in her Forbes, December 3, 2018, on-line article. In Unconscious Bias: How It Affects Us More Than We Know, Dr. Agarwal writes, “confirmation bias is, where people are more likely to choose or associate positive qualities to people who look or sound or seem more like themselves or belong to the same social and ethnic group as their own.” This is human nature; we are all human. So, lets consider varying our habits.

Coming together is a beginning; keeping together is progress; working together is success.”

Edward Everett Hale

Ready and Available Talent

As society seeks to heal human biases, this time may present significant opportunities for actors of color. As more producers broaden their talent potentials, minority voice actors should be ready to show their stuff. One of the most remarkable points to be known for is as a business professional who gets it done. All voice actors, regardless of ethnicity, should seek to show up and work their business with pride and excellence.

As voice seekers look to expand and broaden their pool of talent, this is an opportunity for all voice artists to put their best foot forward. Let’s remember the basics:

Know your niche
Deliver what you promised on time (early)
Make sure you have a quality home studio
Develop necessary home audio skills (editing, processing, etc.)
Have a current functional website
Continue training
Keep your web presence postings positive and uplifting

Practicing these good basics and continuing to do your best for your currents and future clients will help you reach the success you want to achieve.

We Are the (Voiceover) World

We all want to be seen as equals. Still, the World will never be fair. Sometimes you will lose, be left out, dropped, and passed over. You will suffer losses and biases. Sometimes you will have to change your approach and find another way around and to win. That’s the game of life.

As I’ve said before, our time on Earth is too short to let the “bobbed wire” of life keep us from continuing our journey to success. It’s still about building relationships. As our communities seek to heal and rebuild, we can all work together to produce awesome new projects, opportunities, and better relationships.

Together, we can break that lip!

Holding Up In 2020: Have It Your Way

Business Renewal, Personal VO Views, voiceover, Voiceover Bussiness Tips

As I hope you know, the world is in the midst of the Covid-19 onslaught on our society and our way of life. As such, we have to make drastic changes in our daily lives to stay healthy. Countless news programs, commentaries, podcasts, preachers, and scientists give us their daily take on how to adjust to the ever-changing “new normal.” But I’ve come to understand that changing during this unprecedented time in world history can only go so far. Each of us must decide how to make it through these strange days.

If you’re running a business (like voice acting), there is a fair amount of adjustment needed for dealing with things as a creative and entrepreneur. I’ve come up with a few thoughts to consider for adjusting to the new normal your way.

Don’t Get Overwhelmed

While voice actors should keep abreast of the types of voice delivery popular in media and entertainment, we need to dial back the doses of bad news. To be clear, communication that leads to feelings of depression, sadness, hopelessness, and fear are bad news. Keeping informed of the latest health developments and strategies for staying safe is a good idea. But you may have noticed by now that too much of a perceived ”good thing” may not be so good after all.

Limit daily news and media time. If it’s breaking news, you’ll probably get a Tweet or Instagram post about it. Review several sources of news to help you determine a balanced view of the information. You must think critically about what you are seeing and hearing to decide what’s best for you.

In, What to Do When You Get Unexpected Bad News, Suzanne Kane writes “Go straight to the source to eliminate bias or watered-down information that may be more opinion and hearsay than factual. To properly deal with unexpected negative news, you need to arm yourself with the facts.”

Maintain your Daily Wellness

Hopefully, you have some idea of what a thriving daily routine looks like for you. Keep your physical health in check, and make sure you are also watching your dental health. (Ever since I learned that many of the ancient Egyptians died of gum disease, I’ve become a big supporter of good dental health.) Likewise, watch your weight by getting in regular exercise and healthy relaxation. I find cycling helps me to stay mentally and physically healthy.

Practice Caution until the Cure

Many of us are finally getting opportunities to do more outside our homes than grocery shop. We can now visit museums, shops, beaches, churches, restaurants, and friends! But there is still a need for extra caution in society. Have your fun and do as much as you need to maintain good relationships. Of course, make sure you’re practicing the official guidelines for venturing out in public and around others.

Stretch your Creativity to the (legal) Max

It will take most of us a lifetime to understand and reveal our true selves. Use this time of adjustment to continue to see what is in you and express it creatively. For example, you don’t have to be a voice actor to invest in training in voice or acting. Get in on virtual learning and artistic pursuits to see what comes from within you. Let yourself laugh at life and dream of how the world would be if everyone were just like you. If you’re a voice talent, never stop investigating the possibilities of advancing your creativity to that which lies within you. Continue to harness your creative “gold mine,” your mind.

Nurture your People

Your new normal should not be void of people. Again, voiceover people know and understand the importance of human interactions. We know that you cannot relate and reach others without understanding them. We need our families, friends, neighbors, and even some of our enemies. People teach us to succeed, fail, fight, love, grow, and adapt. Spending all your time behind physical or virtual walls does not lead to good relationships or mental health.

The worst solitude is to have no real friendships.” Francis Bacon

Use the virtual tools available to connect with others. Moreover, meet others in safely distanced setting to talk, laugh, and just be yourself. You need your people and they need you. Don’t deprive them of you. Nurture others and you will find your spirit is a little lighter every time you interact with people. Find a way to make it work your way.

Your survival is now in your hands. You are too special to lose, we need you. Take the advice on being safe, but don’t let being safe strip away your life. You can make it through 2020 and beyond. I’ll be listening for you breaking a lip.

Perform like the script was written with you in mind

Personal VO Views, Voice over Training, Voice talent renewal

Voice over and film talents encounter all types of situations surrounding the ongoing stream of auditions. Do you ever feel your best is not needed because you are not the best or the first choice for a piece? That’s no excuse. Always give your finest. Even if you’re not the first choice, perform each voice-over script like the role was made just for you.

Did you see Ghostbusters? I watched a documentary the other day on the making of the original 1984 movie version. Of all the talented, big-name artists and performers in the movie, one artist’s journey still stands out for me. Writer/Actor Rick Moranis played “Louis Tully,” a neighbor of “Dana” played by Sigourney Weaver. Moranis was a last-minute fill-in for the Louis part. The role was written with Comedian/Actor John Candy in mind. Some of the film pre-shooting storyboards in the documentary even contained the Tully character with a striking resemblance to Candy.

The narrator noted no other actor was considered because the movie’s producers assumed Candy would take the role. But, once Candy read the script, he turned it down. Needing a quick replacement, one of the producers thought of the much lesser-known Writer/Actor Rick Moranis. Moranis read the script and could not believe his luck. He quickly accepted the role. The role was so laid out for Candy that Moranis had to write most of his lines.

Moranis’ performance had audiences laughing nonstop with his business write-off party and offering the dog demon a Mike Bone (if he could find one). Now that’s a full-service artist.

A voice actor (which Moranis occasionally works as), must be ready to make any role his or her own. The director will often give some parameters of a script. Some voice seekers even suggest characters to emulate when performing a voice-over script. But, it’s up to the voice actor to develop each script performance with the proper attitude and element of acting to bring the text to life.

Like film actors, a voice actor must be the talent and determine how best to perform a voice-over role. There is no time when a script is just a straight read. Even when the direction is to take a cue from a character actor, there’s usually room for a specific tone, feel personality, and confidence level in the performance. A voice-over artist is not hired to be a slough reading with a friendly voice. A voice over is engaged to be an actor using the medium of voice.

Always be your best actor

Like Moranis, you may or may not be the person in mind first, but with the proper script analysis infused with your style and creativity, you can rock your best performance.

Let your personality shine through as you listen carefully to the direction and give it your best routine. If possible, listen back to your performance and see if there is anything more you can pull out of the story for a better performance. Once you’ve given the director or producer what they initially asked for, do you see where you can pull more from the role? Who knows, the director may like your take on the script. If not, you can always go back to your first execution.

Get help in developing you

I am a big proponent of acting classes. Voice actors should always look for ways to bring out the creative stylist that lies in the soul. As children, most of us made up characters, games, and played pretend adventures. That spirit of creativity still lies in our soul; acting and improv training will help bring out your best interpretation no matter how long it’s been since you were a child.

Be ready for that unexpected VO role

Voice acting is such a fun profession, and there will be times when you are chosen for a job because you bring something unique to a script, a believable performance. Take a cue from Moranis, be ready not just to be the voice over, but the best actor for that script.

You know what to do, break that lip!

Fuel your Creativity through Friends

Personal VO Views, Voice talent renewal, voiceover

A couple of days ago, I had the opportunity to meet with a group of voice actor friends. My elite group of FaffCon friends and I have been virtually meeting very nearly monthly for several years. (FaffCon was developed by Amy Snively and is one of the first content laden, voice-over events specifically geared to helping voice-over talent become successful through collaboration.) While time and life have changed us all, we are very happy to still be working voice over talents. Hearing of my friends’ successes and optimistic hope for the future really uplifted my spirits. While human relationships can be work, they are the best way to fuel your creativity and hope for the future.

The meeting with my friends reminded me of how important it is to focus on the good things in life. Where I live, the airways are constantly bombarded with negative rhetoric and news. After hearing hours of negative comments, death reports, and predictions of doom from an irradiated planet, taking time to interact with the right set of friends is just what I needed.

So, what does this have to do with voice acting? Plenty. Voice actors by nature and sensitive to the world around them. I have found that to be an effective voice actor, confidence and optimism are essential. One way to keep and maintain confidence and optimum is to fill your creativity soil with those things that grow your confidence and optimism.

Choose to associate with positive people who like you for the person you are, who encourage you to be yourself, and be the best you can be.” The Napoleon Hill Foundation

An Ear for the Positive

We all want to be successful, so pay it forward. Take time to listen as others speak, especially a friend telling of success, and be happy for them. We all have times of success and failure. It’s a part of the human experience. Hanging out with the right friends and business associates can make all the difference in the world. For more on this, see my blog “How I Get my Voice-over Help.”

This week’s meeting (like many) with my FaffCon VO friends felt like a cozy warm hug from a friend that I hadn’t seen in some time. Of course, not all relationships and interactions are always cozy and warm, co don’t give up on doing the hard work of building healthy relationships. Through healthy relationships, you become a much better voice actor and person overall as you learn, grow, forgive, appreciate, and do it all over again. You’ll truly see how building positive relationships can help in the down times and fuel your creativity even in the recording booth.

Now, with all this optimism, it’s time to break a lip.

Social Wise is a Voice Actor’s Mission

VO Business Tips, Voice over Training, voiceover, Voiceover Bussiness Tips

Most business owners understand that their website is the place to park their info for the world to hopefully find their business. One’s social media presence is another matter. Today’s voice-talent will have a hard time finding work without a wise and specific strategy for getting the word out about them via Social media. If you want to be a real player in the voice acting arena, make sure you’re getting your effort’s worth in communicating through Social media.

Choose the Best Social media Sites for Your Business

Every so often, I come across someone in business who proudly announces that they are not on Facebook. What gets me is the pride the person has in the distinction. I think some business owners feel that they are hiding from a whirlwind of social chatter or protecting their privacy by not being on Facebook or similar platforms. While this may be a nice thought, the lack of social media participation only keeps a company away from potential clients.

For more on platforms, Kris Spisak, in 2019 Social Media Trends & Statistics— (January 2, 2019, Business 2 Business), outlines the social media platform trends and audience. Limiting your Social media to the right platforms can help you narrow down where to find your best on-line audience.

As a voice actor, it can be a challenge to choose the right platforms. Voice actors place their demos on their websites, so there’s no need for daily post clips from jobs on social medial (which is a very bad idea). So, voice talents must be a little creative on what works to keep in front of potential clients.

When looking for your client’s “water cooler” so to speak, start by searching general terms associated with your clients’ niche. Search for networking events your clients may attend and see if the events have social media sites. Likewise, your clients may already have social media pages (which I’m sure many do). Follow them and read their posts to get an idea of how you can help their business. Make sure you review as many platforms as needed to find your potential market.

Narrow your search to companies in your genre. Look for the social media platforms of potential clients. When you read the posts and comments, give honest and uplifting feedback that shows a positive attitude and that you have an idea of your potential client’s challenges.

Maintain an Active Presence

Once you have established your Facebook, LinkedIn, What’s App or other presence, make sure you’re making regular postings. Many voiceover talents feel social media can be overwhelming. To help bring order to regular postings, use a post planning tool like Hootsuite, Postplanner, etc. You can set up your activities to continue without your constant oversite.

Once you’ve decided on how often you post to your sites, I suggest you try your best to keep that schedule. For myself, I find it annoying when I receive newsletters at irregular intervals. To me, it appears the sender has no structure; I never know when an email or social media post may emerge from the writer. Equally, those who follow you may look forward to your posts, so don’t keep them waiting. Keep your posts timely.

Don’t Fear Being Personal

I think sharing a little personal information can help potential clients get to know you. Don’t share anything you’re not comfortable with, which is also very wise. Share posts from sites you like, give a kind greeting with a beautiful scene, or relate some bit of information that can benefit others. Something as small as remembering other’s special holidays and occasions shows you have a personal side and perhaps a good sense of humor.

Only Speak in the Positive (Someone is Always Watching!)

What we post has repercussions. Speak, kindly always. Now more than ever, personal views shared on Social media can be a career killer. Crisis management can sometimes address unforeseen posts and items taken out of context, but why create your drama (away from the microphone). Make kindness your partner on your road to success. For more on crisis management, see Your Comprehensive Guide to Social media Crisis Management by Sapir Segal.

If you currently have negative posts on your sites, consider removing them. Your views are important, and so is your business and social presence. Make an impression that will draw others to you not away from you.

It’s your mission to make a good impression and be social wise so you can break that lip!

Wind in the Mind Time for a Voice Talent

Personal, Personal VO Views, Voice talent renewal

As a US citizen, I hear daily political and climate news with dire predictions of future calamities and over accentuated, sensationalized headlines. The voice-over industry is not immune to those periods of dire predictions such as automated voices replacing human voices. Can you imagine your automated voice service as the voice of your favorite animation character? Give that a thought for a while. Don’t let bad news or hyperbole knock you off your life’s course. No matter your pursuit, keep yourself fresh and real with “wind-in-the-mind-time” to maintain your best.

Mind Checkup

I’m a big proponent of regular checkups. Our world is full of daily and even hourly distractions disguised as information, which is geared to kick us off our course. The distractions cause us to doubt our worth, importance, appearance, lovability, and marketability. We’re constantly told we need something outside of ourselves to be enough as humans. Forces are out there that cause us to doubt ourselves altogether and our purpose in life.

The feeling of being ‘offended’ is a warning indicator that is showing you where to look within yourself for unresolved issues.” — Bryant McGill

When I feel a little off base and unsure about everything, I do a self-check-in to refocus. During my wind-in-the-mind-time, I cut off the television, movies, radio, and even Social Media to silence the voices and sounds coming into my world. During my distraction-less time, I listen to what’s going on inside of me. My breath, heartbeat, and general temperament are my focus. It amazes me at how upset I can become after watching a controversial movie or hearing the news. Stepping back and taking time to re-center my mind, thoughts, and being helps me get back to the fabulous person I know I am.

Getting Better with wind-in-the-mind-time

Many of my friends, regardless of their profession, seem to face similar challenges. We grow as talents, business leaders, and professionals, but the human side appears to need the most refreshing and needs it most often. It would be nice to focus our mind on something like losing weight or making 1,000 cold calls and do it. But that’s not the way people work, and that’s fine.

The task of redirecting and refocusing from the old to the new can be exciting and fun. Almost every day, we are exposed to new technologies and processes built to make our world better. We also learn more about the human psyche and how to find inner peace. Voice actors have a leg up on most folks because we operate from our emotional center to vocally communicate written texts. But I also believe those in the acting profession know the cutting edge of deep emotions and feelings and their effects if not kept in check.

So, what of it? The purpose of wind-in-the-mind-time is to refresh your thinking. I use the time to review my world and the changes I become aware of to see if there is something out there that can make my business and life flow a little better. Likewise, this is the time I use to decide on what things I’m exposed to that no longer need my time attention or curiosity.

Is it time for your wind-in-the-mind-time? What have you heard, what do you do, what’s new, what’s essential, what can go, or stay? A little time in the mind can get you back on track and find inner peace.

“The key to happiness is really progress and growth and constantly working on yourself and developing something.” — Lewis Howes

I’m refocusing some of my efforts this summer to improve what I provide to my voice-over clients. You too should take some wind-in-the-mind-time. No matter your business, embrace the positive and focus on a great future as you prepare to break that lip.

(Image by Gerd Altmann and Pixabay)

Voice Overs