voiceover

Breaking In or Breaking Through In Voiceovers

February 23, 2023 by Leesha S

February is celebrated in America as Black History Month. As a Black person, I’ve been studying history, including Black American History, for most of my life. Many of the programs and movies showing on streaming services highlight the lives and journeys of famous Afro-American actors and writers. Most of the programs also have commentators who tell their stories and how they identify with the famed person of color. These are feel-good stories of sorts. I thought about how in my family, the children were encouraged to break in and breakthrough. You see, if my parents or relatives accomplished a goal or some remarkable feat, those coming up behind them were expected to take what others had done to the next level. Not too much time was spent reflecting on what had been done, but more time was spent thinking of what one could do more significantly than what had already been done. Voiceovers are a lot like that. Don’t just break in, breakthrough as a voice talent.

In this changing society, new and improving voice actors should focus on breaking into and breaking through the business. It’s more than just making money; it’s making one’s own unique space in the voice-over industry. Becoming an authentic, sought-after talent is breaking through as a voice actor.

Reflect On The Past But Aim For The Future

Many of us have heard of Don LaFontaine, Mel Blanc, and Jean Vander Pyl. These voices are only a few of the many talents who have blazed trails in the voice-acting business over the decades. The names of many famous talents, who broke the voice-acting mold, will never graze our lips in casual conversation.

Voice actors should study the efforts and strides of talents of all races and backgrounds and then use that information to help shape their breakthrough journey. “Breaking in” stops you at the door. “Breaking through” leads you up the steps and paths of new challenges for greater success.

Voice talents are expected to do a good job no matter their level of experience. As a talent, you should always do your best and look for new leads and opportunities for voice work. Ace a style that you may be perfect for in a particular genre. See what talents and skills lie within you and find out how you can become the best at being you.

Breaking Through Is Hard

Don’t let words like “can’t, no, too hard, too old, not talented enough, or don’t know,” hold you back. Breaking through is about learning what one needs to learn and going for the job or assignment. What works for one voice talent may not work for another. So, find what works for you and do the hard work. Don’t let procrastination or fear rob you of your breakthrough moments.

In one of my first directed sessions, a comment made by a couple of the producers changed the timbre of the session for me. They remarked about how another voice actor was so easy to work with and took almost no time when being directed. As a talent in my second session, hearing producers sing the praises of another talent was not encouraging. In fact, the comments made me feel insecure, and the session did not go well for me. Later, I realized I can’t control comments made by producers, but I could control my behavior. I learned from this experience. Now when I’m in a directed session, I remind myself that I am working in my studio and on my time. I think to myself, “I am enough for THIS job.” It’s up to me if I want to do this job or not. Taking control of the session helps me break through and unleash my talent and success.

“Every success is built on the ability to do better than good enough.”
Zig Ziglar

No End To Real Breakthrough

Many famous people don’t achieve all their dreams and goals. If you were to interview history makers in entertainment at the end of their careers, many would say they have not achieved the success they wanted. Still, breakthrough people keep going forth and don’t spend too much time counting their former success. Part of that is why they are successful.

As a voice talent, it’s your job to become better than your last job. So, continue your learning and growing with the industry. Keep your chops, knowledge, and equipment ready to keep you competitive. Yes, acknowledge your success, but don’t stop growing. Keep moving forward as a voice actor, meeting the challenges, and growing your success. If you’ve reached your business goals, great. Now go make new ones.

Learn to review and appreciate the past achievements of others. But more importantly, learn from the break-in talent and push to make your breakthrough success.

Go ahead and break that lip! #breakthatlip

Six Ways Voiceactors Can Skip the Scam Forest

July 22, 2022 by Leesha S

Getting through the forest of scams to the Kingdom

It’s true. There is good business out there for new and established voice talent. As a seasoned professional voice actor, I pride myself on giving clients fast, courteous service at a fair price. Therefore, like any other small businessperson, I enjoy meeting and collaborating with new people and expanding my list of potential voiceover contacts. However, with so many interactions strictly over the Internet, marketing to and attracting good new clients and contacts can sometimes feel like walking through a mysterious forest looking for the right path to the kingdom. The last thing anyone wants is to lose time and money being hurt or robbed by a scammer. To that end, below are six ways to lessen your chances of being scammed in the voiceover business.

If it sounds too good to be true, it probably is.

Most of us have heard of the emails (usually with poor spelling) or the messages that we have won $1M and need to send an unknown person our bank account information. Or you have heard the one about the long-lost uncle or aunt who has just died somewhere overseas, and you are the only one inheriting his or her entire fortune. When is the last time you heard of someone leaving a hefty sum of money to a “relative” they didn’t know or had ever met? I think in these cases, eccentrics like that die and leave their money to their cat. So, we figure out pretty quickly it’s a fraud. Common sense is our first line of defense when weeding out scams.

When you receive a request for voiceover services, ask the person how they heard about you. Voice talents often refer business to other trusted colleagues for voice services outside their particular genre or field. Also, this helps you verify the person is a legitimate business contact. Get as much information as you can without acting too much like Sherlock Holmes.
“Don’t ever take a fence down until you know why it was put up.”
― Robert Frost

Don’t be afraid to speak directly to a potential client.

As voice talent, we often collaborate with clients from all over the world. If possible, try to arrange a short introductory call to hear the person’s voice and give them a mini-speech on how you can meet their voiceover needs. This practice allows both of you to get a feel for each other.

PowerHomeBiz.com recommendations the following:
When trying to determine if your new client is a scammer, it’s important to speak with them on the phone. As most criminals use the internet to hide their true identities, most will shy away from getting on the phone. However, there are a few things to consider when on the phone with a potential client.
When speaking with new clients, use software that protects your identity and sensitive information. With the help of tools like a conference call bridge, you’ll also be able to use secure conference calling to verify the identification of new callers. Additionally, you can use screen sharing for further confirmation that you’re speaking to the person you believe you are talking to.

Beware of fast turnaround request from strangers.

While most of the work in the voiceover industry is fast, that is no reason to drop your guard. Beware of those who contact you for a quick turnaround job and not mention rates, usage, or how you can be compensated. You don’t want to rush out and do a job and never receive a dime. This can easily happen to new voice actors desiring to build their client base. Also, a promise of paying you after a job is completed is no real guarantee. Make sure the client provides you with at least a down payment before the delivery of any voice work.

PowerHomeBiz.com says, “Whether it’s a new client with a “rush order” or someone looking to hire you immediately, having incredibly tight deadlines is often a red flag of a scam. Scammers use pressure and urgency to force their victims into making the wrong decision. While there are often clients that need quick turnarounds, having a stranger demand work immediately is cause for pause.”

Market to and work locally.

You can skip the shaky contacts if your roster is full of good clients. Seek to build relationships with local companies that need your voice-over services. It’s always a good idea to review a company’s business profile online and check with the Better Business Bureau for an idea of the company and the experiences of the current and former clients. In addition, your local Chambers of Commerce may have a listing of companies you’re looking to work with, so you can verify if the company is on the up and up.

Connect with caution on Social Media.

In BBB, 10 Steps to Avoid Scams, it’s suggested, “Consider only connecting with people (or companies) you already know. Check the privacy settings on all social media and online accounts. Imposters often get information about their targets from their online interactions, and can make themselves sound like a friend or family member because they know so much about you.”

Protect your money.

Consider wisely who you share your online cash sharing credential with. Most low-cost or no-fee cash apps carry little protection if your account is hacked. While it’s good business to provide accessible payment services to clients, you want to ensure you are not opening yourself to a scam. Never share your cash app information with a company you are unsure of and not confident of the relationship. In addition, most cash apps have no provision for recovering lost or stolen money; therefore, you are responsible for what goes out of your Cash app account.

Safeguard your accounts by signing up for Voice Verification or Push Notifications for your mobile banking transactions—signup for email notifications of any transactions on your business accounts. Monitoring your accounts is the best way to catch fraud before it becomes an unrecoverable situation.

A wise voice actor takes care of business, so he or she is free to take care of the clients. So go you, break that lip.

Gracefully Maturing as a Voice Actor

May 27, 2022 by Leesha S

Since the late 60s, our society has idolized youthfulness by discarding the old and driving to the new. While such thinking grabs Media headlines and Social Media likes, meeting daily challenges in business and life can be more complicated. I’ve recently celebrated a birthday and still like what I see in the mirror. However, as a voice talent, learning to continue to like what you see in the mirror as you age and your performance as an actor can be a constantly moving target. So, looking back on my life, I’d like to share what I think can help you mature gracefully as a voice actor and continue to perform at your best for as long as you like.

Know why you do what you do

Regularly review your voiceover goals. Your goals will focus your motivation and methods for the following. If you don’t know why you’re in the business, you won’t last long in the business.

It’s okay to lose…sometimes

As voice actors, we do a ton of auditions. But, for most of us, we lose more auditions than we book. No one wants to lose a good-paying voice job. Yet, if you’re sending out quality auditions on time, you will sometimes not get the job you thought you were the best fit. So, remember to pat yourself on the back for doing your best for the audition/client and move on to the next opportunity.

You can’t do everything

Sometimes, we get overwhelmed by the business of voice acting. Make sure you’re not wearing too many hats. Social media, website management, marketing, and more can be done using software or hiring help. Even if you have been doing everything yourself, you may find some tasks can become a heavier lift as you age or as your personal life requires more attention. Look into what needs to be farmed out to keep you from losing your love for the business.

Practice, get coached, practice

We know things change, and things change twice as fast in voiceacting. While the fear of the Artificial Intelligence takeover in all voiceovers may be subsiding, that does not mean read styles stop evolving. Continue collaborating with a good coach and also record yourself and make sure your sound is current and marketable within your genre.

Check your speed and articulation

As we age, we tend to slow down. Others can hear the speed change in our delivery before we may notice the difference ourselves. Continue to practice your regular articulation exercises to keep your diction on point. Moreover, listen to your auditions to make sure you’re not speaking too slowly or losing momentum in long-form narrations. With a little review, you can keep your voiceover game up to speed.

Keep up with the changes in the industry

As we accumulate years in business, we may get slack in keeping up with changes in the voiceover industry. Moreover, changes in technology, payment methods, communication, and the like directly affect the voiceacting industry. So, make a point to set aside time each week to engage with forms, webinars, online sessions, and blogs to keep an eye on industry changes.

There is a fountain of youth: it is your mind, your talents, the creativity you bring to your life and the lives of people you love. When you learn to tap this source, you will truly have defeated age.” Sophia Loren

Know your changing voice/style of delivery

You may have been good at sounding like a teenager a couple of years ago, but today you may not be so good at that. Or your auditions for commercials may not be getting you the jobs. No worries, it may be time to add the middle-aged or senior voice to your repartee or change your voiceover niche. Be open to your coach’s recommendation about your sound and other voiceover genres that you may have become vocally qualified.

As we age, it’s important to take safe care of our voice. In the article, “Does Your Voice Get Deeper as You Age?,” WebMD Editorial Contributors provide some useful tips to prevent or slow vocal issues and significant vocal changes.

Have Fun in business and life

While we all love getting those big-ticket voiceover jobs, make sure you are still having fun working your business and enjoying your life. Each of us has finite time on this Earth. We should never work to live. Whatever your beliefs about the afterlife, if you’re reading this, your last day of life will come.

With age, you can get better, so keep making those revisions and breaking that lip!

Find a New Love for the Way You Do Voiceovers

March 4, 2022 by Leesha S

Image of lady voice talent by Andre Santana from Pixabay — This lady has the right idea (BTW, this is not me).

Have you ever been at an impasse? It can be hard to choose how to continue doing what you love the way you want. Crowd thinking can change like the wind, and you may not always agree with the thought. These types of challenges can lead to several hard choices. We all want to be accepted and admired by our peers. But what about when the road our peers take is not the road we want to travel? I know these are challenging questions. I’m not immune to social changes and influences as a voiceover talent.

On the contrary, voice talent must know the flow and timber of public audio and stay in step with the best groups to further one’s business. This added pressure may cause one to take a step back to see what’s going on. As I resurrect my blogging, I want to share what’s been going on with me. I’m sharing how I believe you can get back to doing what you love in a way it may love you back.

Redefining the Love of Voiceover (or whatever gets you going)

We all have our joy triggers. Voiceacting gives me a creative outlet and a sense of accomplishment. But I’m not limited to voiceovers. Biking, traveling, writing, hiking, and drawing also give me pride. It’s essential to figure out what gets one moving and what’s fallen off the list. For me, I’ve begun to notice more of what moves me now as opposed to what moved me ten years ago, five years ago, or even one year ago.

Change with Age

Things tend to fall off our must-have and must-do lists as we age. Hopefully, most people learn to put their drive for money in check while managing the need for necessities, which will never go away. But the rushing to the next new things, faster friends, or being in the “in crowd” should eventually drop off to the things we used to do.

Redefining what is working can help whittle down the list of musts. It has taken me some time to revise my must-have list, and I’m happy to report that voice acting remains a must!

Remembering the Great Ones

It’s pretty clear that I’m a minority, but I don’t limit myself as a woman of color. For me, I’m most proud of being a part of my family. My relatives have made outstanding strides in their lives, and several with little education. For example, my great-grandma worked hard as a wash woman and saved up enough money to purchase several tiny wooden row houses (in her then small North Carolina town) to rent out the rooms. My great-grandma then when on to buy even more real estate and helped her children with college and even financed the opening of a daughter’s hair salon in Washington, DC.

Revise the Journey Ahead

Remembering my great-grandma’s life and others and reflecting on how they met extreme challenges still fuels me. Taking the whole of who I am and where I came from fuels me to look to the future with optimism. I don’t need social movements to tell me who I am or wake me to American history (especially since I’ve been an American and World History buff since my teens). Appreciating my foundations and knowing that I can still carry out my goals, even the new ones, helps me remember who I am and imagine what I’m yet to be.

Keeping in mind who I am, who I’ve helped, and what I’ve done helps me grow personally and professionally. My voiceover business is essential to me. As such, I strive to treat each client with respect and as if they were paying me many thousands of dollars for every job. This means being authentic to what I can and cannot do, how I present myself to the public, and how I take care of my voice-over clients and myself. The lady in my graphic (BTW, not me) has the right attitude.

Over time, I’m learning it’s okay to pull back on being a part of the hot groups and hot VO events. Not everyone in the business is a friend, but that doesn’t mean I cannot friend others. Supporting others, learning the things I need to know, and focusing on finding the right people needing my help are what continue to be my keys to performing as a compassionate, caring voice talent.
Life is full of beauty. Notice it. Notice the bumble bee, the small child, and the smiling faces. Smell the rain, and feel the wind. Live your life to the fullest potential, and fight for your dreams.” Ashley Smith

That’s my Spiel

How about you? With the COVID pandemic, along with other social matters, I know you, too, have had to do some soul searching. I hope you’ve had a chance to give some thought to my journey and make sure you’re still doing what you love your way. Then what you love may love you back.

Break that lip!

Voice Actors, Don’t Get A Dog

November 26, 2021 by Leesha S

The Dog You Love — Dog with Paw-He Cares

We love our pets, but like getting a new pet or going into voiceacting, we sometimes buy without considering the overall cost to maintain our new furry friends or a new business. If you’re a voice talent like me, we have to think about the long term. Will voiceacting return the love we put in it? Who can say? It’s kinda of like getting a new pet. Allow me to draw a few parallels in my story about investing in a pet, in this case a dog, and pursuing a voice-over career.

When New Things become New Headaches

I have a friend who was down in the dumps because his beloved new dog needed surgery. He adopted the dog from an animal shelter at the beginning of the COVID-19 shutdowns. My friend and the dog really hit it off. The pup was only a few years old and seemed to bring the companionship feeling that my friend longed. But, the animal had a few hidden health issues that have recently surfaced. So, my friend is struggling to keep his little canine healthy and happy.

Many voice actors have a great start and a honeymoon relationship with their career for the first couple of years or good jobs. Then, as it usually happens, the jobs start to become less and less as delivery styles change. As a result, the talent may struggle to stay sustainable in the voice-over industry. Now time and what little money is made may be spent on the wrong items. A person may start to feel hopeless and concerned that the pursuit of voiceovers was only a pipe dream.

How to keep New Things Feeling New

When it comes to pets, my friend does have some options. He is considering purchasing insurance for future bills or delaying the surgery for as long as he safely can for his pet. He enjoys his new dog and does not want to lose his new friend. My friend is also working a little overtime to help bring down the impending veterinarian debt. While finances are tight, he wants to keep his new four-legged companion.

Voice acting is incredibly rewarding and can allow a person to experience so much personal fulfillment. So, while voice actors are faced with challenges like automation and Artificial Intelligence voices, actors may still want to stay in business and find ways to adapt and evolve with the industry.

When It’s Time to Call It Quits

My friend is lucky because he wants to keep his dog, but he has admitted if his beloved pet suffers another financially burdening illness, he may need to give him up. Pets can be a lot of fun to have, but paying big bills and prolonged hospital stay costs may not be within the owners’ budget.

You do not write your life with words…You write it with actions. What you think is not important. It is only important what you do.” Patrick Ness, A Monster Calls

In voice-overs, when running a business becomes more of a burden than a job, or when it’s no longer fun, a voice actor must consider his future. While there is more work than ever, competition is more fierce that ever! Keeping up with the industry can seem like a foot race. Voice talent must stay in contact with their peer groups and industry leaders to keep up with what is happening as well as continue to train and adapt to industry changes.

So, the lesson of this little anecdote is to consider the cost of every choice, whether it’s a new pet or a new career. Like getting a furry new pet, the first few days or months after making a significant choice or decision may seem like a honeymoon, but only at first. Voice acting is a fun, fulfilling career, but it’s a lot of challenging work. Training is necessary. Good demos are necessary, and finding customers is a must.
We must be willing to let go of the life we planned so as to have the life that is waiting for us.” ― Joseph Campbell
Think about your choices beyond the new, fun stage and into the long term of living with the selections you’ve made.

Keep breaking that lip.

In Voiceovers Challenges are Opportunities in Disguise

October 5, 2021 by Leesha S

If you’re like me, your years on this Earth have brought you many opportunities and challenges. Opportunities can help us grow. Challenges can bring growth or failure in the end. In this post COVID-19 lock down existence, opportunities and challenges abound yet are elusive. So, instead of complaining about what’s next or challenging in the voice-over industry, why not expand and look for ways to make voiceovers lead you to new paths of opportunities.

Elephant In The Room

I recently went to a voice-over conference and had my feelings hurt. The person was not trying to injure me, but her constructive criticism felt like she had hit me with a two-by-four over my head. The criticism was related to some recent work I had done. Her point was I needed to make changes to improve my marketability. Well, all I heard were dollar signs!

After a few weeks, it occurred to me that I should thank my critic, embrace her comments, and make the changes necessary to maintain my marketability. Her words were somewhat of a shock because I had been walking around my elephant. Once I faced ‘my elephant’, I embraced my truth and planned a better future as a voice-over professional.

“Those with a grateful mindset tend to see the message in the mess. And even though life may knock them down, the grateful find reasons, if even small ones, to get up.”

Steve Maraboli

Turn Challenges into Opportunities

Do you need to update your voiceover demos? Is your sound dating you? Are you making more excuses than cold calls these days? The excuses list can go on, but my point is it’s time to face your truths and the elephant in your room. Turn these challenges to your voiceover business into new opportunities for improving your success.

Check Your Bio

We, as voiceactors, tend to only focus on getting jobs voicing projects. But most of us have talents and skills that reach across many areas of business. We should never forget other things we can do and can bring to a table. Over time, skills can become a little rusty, which means it may be time for a refresher. Dormant skills or talents (once updated) may make excellent complements to a voice-over business. Writing, editing, marketing, drawing, painting, accounting, and other skill areas can be excellent additional income sources.

Make It Work

We all have seasons of plenty and want. The trick is to make the seasons work for you. Manage your livelihood (with the elephant under control) with a fresh appreciation of your skills. That may mean redoing your work or play schedule to be available for other jobs. If voiceover projects are less plentiful for a short time, consider seeking employment that can utilize your other skills.

For example, the voiceover industry always needs copywriters, audio engineers, proofreaders, or other invaluable skills. Look for ways you can fill the needs of the industry and develop new relationships that can lead to more voiceover work.

We get one shot at life, so it’s okay to slow down sometimes but don’t stop meeting life head-on. Whether you face opportunities or challenges, make your voiceover business work for you, and let your love of being a voice-over professional never take the back seat.

You can and are the best at what you do. So voice on and #breakthatlip