Leesha

Voice Overs

leesha@compassionatevoiceover.com
240-988-9693
  • Home
  • About Leesha
  • The Voice of Compassion
  • Artist At Work
  • Contact
Commercial
Narration
Interactive voice response

Five Concepts to Becoming a Voiceover Entrepreneur

Business Tips, voiceover, Voiceover Bussiness Tips

One good thing about being an employee is you are usually not the person taking all the business risks.  I live near a Government town, and Federal Jobs are at a premium.  Perks to being a Fed are you have lots of benefits, healthcare, and a regular paycheck.  If you’re sick, you get paid. If you go on vacation, you get paid. If you work well at your job, you get paid, and if you don’t work so well, you still get paid.  It’s nice work if you can get it. However, if you decide to make voice acting your side business or second career, the transition from employee to running your own voice-over business can be from one extreme to the other.  In a few words, no work, no wealth.  While the learning curve is very real, applying these five concepts may help you go from employee to voiceover entrepreneur.

As an employee, you can work hard and become a big shot!  While you may be a great team player and phenomenally successful in your job, your responsibilities and functions as a self-employed voice actor are going in a new direction.  You are the voice talent, as well as marketer, mixer, director, producer, manager, housekeeper, troubleshooter, and the list goes on. But if you’ve never run a business, it may take longer than you expected to get your head around running a company.  Here are a few unconventional concepts.

Cast off the Old Thinking

Most of us have had at least one bad boss, and some of us have had many bad bosses.  As a self-employed voice actor, you may need to change your opinion of what a boss is and does.  As such, there is a vastly different mindset and risk level when all the voiceover responsibilities fall to you.  You are the fall person for the good and bad decisions connected to your business.

Bosses have to take chances and make the tough calls and, if so, stand-alone with their decisions.  You may need to change how you feel about persons in charge in general and start mentally developing the mindset of a leader who is ready to take on the unpopular challenges.

The greatest day in your life and mine is when we take total responsibility for our attitudes. That’s the day we truly grow up. “ John C. Maxwell

Forgive the Past

The older we get, the more we have experienced.  While our past is excellent material and foundations for our acting, it can also remind us of  hurts, regrets, and old wounds.  These negative thoughts and attitudes can affect how you run your business, interact with people, market for clients, and your performance as a voice actor.

Voice acting or acting for that matter is a performance art.  We bring all we are to any performance even when it’s too much or in the way.  Release yourself from the old attitude and thoughts, which may not have been a problem in other professions and jobs but could seriously hinder your voice over success. Forgive (yourself included), make peace with your past, and learn to shape your history to fuel your future.

Learn to Play – Anew

I’m a big proponent of playing, but I’m referring to the kind of play that leads to creativeness.  Likewise, allow yourself to think like a child, be silly, have fun, and use your imagination in creative ways.  These activities can awaken hidden acting talents and help your succeed.

Stop Thinking Like your Former “In Crowd”

As a native of the US East Coast, I’ve noticed that we have a way of thinking and acting.  Many people come to my area to climb the ladder of success. Often people pick up an attitude about themselves that exhibits a perceived self-importance.  They brag about their success, who they know, or their educational background.  The “In-Crowd” enjoy each other’s company, so there’s no loss of conversation among them.

While bragging about one’s job success may be nice, it will not usually endear you to potential clients.  Humility is a quality successful voiceactors know well.  Thriving voice talents understand the importance of listening (being directable) and having empathy for others.  And since voice actors often have to lean on each other,  good actors know how to encourage and build up others.  The spirit of humility and forthrightness is an incredible magnet for making the right connections and developing strong relationships.

Success is the byproduct of good communication, the right attitude, and confidence as a voice actor.  Arrogance, no, but confidence knowing you’re a good talent and doing your best even when you don’t get the job.

Give yourself Time to Renew

Unless you began voice acting as a child, you have years of learning and relearning to do.  Give your self-time to learn how to run your business well, develop encouraging friendships, work with coaches, and the many other aspects of the professional.  In 9 ‘Mindsets’ You Need to Switch From Employee to Entrepreneur, Maite Baron writes, “Being an entrepreneur involves learning many new skills, unless you have the funds to outsource what you’re not good at or don’t want to do.

I once heard of a voice actor that waited four years between his first VO job to his next one, all while traveling to auditions, getting coaching, and learning the business.  Can you imagine four years between voice-over jobs?

If you love this business, it may not love you back right away.  Give it time.  Learn and actively seek to grow your skills.  Shape your company for the success that brings you true fulfillment as a voice actor and as a person.  If you hang in there, the accolades will come.

That’s my two cents, now break that lip!

Filed Under: Business Tips, voiceover, Voiceover Bussiness Tips Tagged With: business, voice acting, voiceover

Holding Up In 2020: Have It Your Way

Business Renewal, Personal VO Views, voiceover, Voiceover Bussiness Tips

Looking hands from Image by Gerd Altmann from PixabayAs I hope you know, the world is in the midst of the Covid-19 onslaught on our society and our way of life.  As such, we have to make drastic changes in our daily lives to stay healthy. Countless news programs, commentaries, podcasts, preachers, and scientists give us their daily take on how to adjust to the ever-changing “new normal.” But I’ve come to understand that changing during this unprecedented time in world history can only go so far. Each of us must decide how to make it through these strange days.

If you’re running a business (like voice acting), there is a fair amount of adjustment needed for dealing with things as a creative and entrepreneur.  I’ve come up with a few thoughts to consider for adjusting to the new normal your way.

Don’t Get Overwhelmed

While voice actors should keep abreast of the types of voice delivery popular in media and entertainment, we need to dial back the doses of bad news. To be clear, communication that leads to feelings of depression, sadness, hopelessness, and fear are bad news. Keeping informed of the latest health developments and strategies for staying safe is a good idea.  But you may have noticed by now that too much of a perceived ”good thing” may not be so good after all.

Limit daily news and media time. If it’s breaking news, you’ll probably get a Tweet or Instagram post about it. Review several sources of news to help you determine a balanced view of the information. You must think critically about what you are seeing and hearing to decide what’s best for you.

In, What to Do When You Get Unexpected Bad News, Suzanne Kane writes “Go straight to the source to eliminate bias or watered-down information that may be more opinion and hearsay than factual.  To properly deal with unexpected negative news, you need to arm yourself with the facts.”

Maintain your Daily Wellness

Hopefully, you have some idea of what a thriving daily routine looks like for you. Keep your physical health in check, and make sure you are also watching your dental health. (Ever since I learned that many of the ancient Egyptians died of gum disease, I’ve become a big supporter of good dental health.) Likewise, watch your weight by getting in regular exercise and healthy relaxation. I find cycling helps me to stay mentally and physically healthy.

Practice Caution until the Cure

Many of us are finally getting opportunities to do more outside our homes than grocery shop. We can now visit museums, shops, beaches, churches, restaurants, and friends! But there is still a need for extra caution in society. Have your fun and do as much as you need to maintain good relationships. Of course, make sure you’re practicing the official guidelines for venturing out in public and around others.

Stretch your Creativity to the (legal) Max

It will take most of us a lifetime to understand and reveal our true selves. Use this time of adjustment to continue to see what is in you and express it creatively. For example, you don’t have to be a voice actor to invest in training in voice or acting. Get in on virtual learning and artistic pursuits to see what comes from within you. Let yourself laugh at life and dream of how the world would be if everyone were just like you. If you’re a voice talent, never stop investigating the possibilities of advancing your creativity to that which lies within you. Continue to harness your creative “gold mine,” your mind.

Nurture your People

Your new normal should not be void of people. Again, voiceover people know and understand the importance of human interactions. We know that you cannot relate and reach others without understanding them. We need our families, friends, neighbors, and even some of our enemies. People teach us to succeed, fail, fight, love, grow, and adapt. Spending all your time behind physical or virtual walls does not lead to good relationships or mental health.

The worst solitude is to have no real friendships.” Francis Bacon

Use the virtual tools available to connect with others. Moreover, meet others in safely distanced setting to talk, laugh, and just be yourself. You need your people and they need you. Don’t deprive them of you.  Nurture others and you will find your spirit is a little lighter every time you interact with people. Find a way to make it work your way.

Your survival is now in your hands. You are too special to lose, we need you. Take the advice on being safe, but don’t let being safe strip away your life. You can make it through 2020 and beyond. I’ll be listening for you breaking a lip.

Filed Under: Business Renewal, Personal VO Views, voiceover, Voiceover Bussiness Tips Tagged With: bussines skills, voice acting, voiceover

5 Voiceover Sanity Checks for a Troubled World

Personal, Personal VO Views, voiceover

Womman running from a shadowCreative people are not immune to the effects of traumatic events.  Recently on Facebook, I made what I thought was a benign comment related to recovering from COVID-19. To my surprise, I received more than one not so lovely reply from semi to perfect strangers asking me to prove and explain world virus recovery rates and other recent political media occurrences.  Feelings aside, I believe the postings were not personal arguments.  (After all, what sane person would attack their supposed “Facebook friend.”)  But I think the postings were expressions of fear and anxiety by the writers.

If possible, I prefer to be a part of the solution rather than the problem. I want to suggest some simple, common sense ways to soothe the anxiety and refocus your positive energy.  Your social media friends may be glad you did.

Take a Mindful Moment

One of the best ways to start feeling better is to count your blessings.  With so much bad news in the media, make a point to turn your thoughts to what’s good in your present life.  Take a moment to take stock of your blessings and make a point to feel thankful.

Give the Media a Break

As a result of the COVID crisis, we’re all giving a lot of attention to the media to be up on when our lives may start to come back to a semblance of normal. As a result of this crisis, too much media coverage can intensify your anxiety.  The Genesis blog, Coping with Fear and Anxiety Following a Traumatic Event, notes that “If news stories make you anxious, limit yourself to one newscast a day. Avoid social media, which can often contain false information and strong opinions, which may include anger, blame, and generalizations.”

For every minute you remain angry, you give up sixty seconds of peace of mind.“
Ralph Waldo Emerson

Focus on One Activity at a Time

Many people are still trying to do business as usual, which often includes multitasking.  Under normal circumstances, a voice talent must wear many hats, but currently, we are not under normal circumstances.  Try to slow down and focus on one thing at a time.  Moreover, we often surf the Internet or respond to text messages while doing any number of mindless activities. Give your mind a break so you can continue to function in this uncertain time. It’s alright for you to enjoy the slowdown.  You can pick up where you left off later.

Resist Pavlovian Conditioning

Conditioning and behavior are often learned.  We are taught to respond to a ringing phone, text message alerts, and even today’s reports about the pandemic.  Russian physiologist Ivan Pavlov (1849-1936) experimented with dogs and demonstrated “classical conditioning” (also referred to as Pavlovian conditioning). Pavlov proved that a link could be developed between one event or occurrence that could result in a specific subconscious behavior associated with another activity.

Instead of reacting to negative comments, bad news, and other information, refuse to let difficult information disturb your spirit, especially events that you have no control over or the ability to change.  This is not being insensitive.  Refusing to dwell on the negative is being sensitive to your needs and what is the best response for your mental health at this time. You don’t have to respond to subliminal stimuli or Pavlovian conditioning. Take a breath, gather your thoughts, let your storm of feelings, and fear pass. Choose to maintain your composure with calmness.

Learn to Exercise and Breathe

Exercising and breathing is another way to inner peace.  Take a walk (via social distancing) outside day or night and let the feeling of movement take your mind and body to a better space.  Take good breaths to fill your lungs. Deep breathing automatically relaxes the mind and body.  Something as simple as counting to 10 and taking one or two slow deep breaths can change one’s whole outlook.

A little self care, to include the above, can go a long way to restore a voice-over’s sanity in a troubled world.  As you know, humanity has seen diseases, pestilence, and war throughout history.  I believe we will survive COVID-19 and thrive.  So today, do your sanity check, we will need you on the other side.

Break a lip? Oh, yea!

Filed Under: Personal, Personal VO Views, voiceover

Fuel your Creativity through Friends

Personal VO Views, Voice talent renewal, voiceover

A couple of days ago, I had the opportunity to meet with a group of voice actor friends.  My elite group of FaffCon friends and I have been virtually meeting very nearly monthly for several years.  (FaffCon was developed by Amy Snively and is one of the first content laden, voice-over events specifically geared to helping voice-over talent become successful through collaboration.)  While time and life have changed us all, we are very happy to still be working voice over talents.  Hearing of my friends’ successes and optimistic hope for the future really uplifted my spirits.  While human relationships can be work, they are the best way to fuel your creativity and hope for the future.

The meeting with my friends reminded me of how important it is to focus on the good things in life. Where I live, the airways are constantly bombarded with negative rhetoric and news.  After hearing hours of negative comments, death reports, and predictions of doom from an irradiated planet, taking time to interact with the right set of friends is just what I needed.

So, what does this have to do with voice acting?  Plenty.  Voice actors by nature and sensitive to the world around them.  I have found that to be an effective voice actor, confidence and optimism are essential. One way to keep and maintain confidence and optimum is to fill your creativity soil with those things that grow your confidence and optimism.

Choose to associate with positive people who like you for the person you are, who encourage you to be yourself, and be the best you can be.”  The Napoleon Hill Foundation

An Ear for the Positive

We all want to be successful, so pay it forward.  Take time to listen as others speak, especially a friend telling of success, and be happy for them.  We all have times of success and failure.  It’s a part of the human experience.  Hanging out with the right friends and business associates can make all the difference in the world. For more on this, see my blog “How I Get my Voice-over Help.”

This week’s meeting (like many) with my FaffCon VO friends felt like a cozy warm hug from a friend that I hadn’t seen in some time.  Of course, not all relationships and interactions are always cozy and warm, co don’t give up on doing the hard work of building healthy relationships.  Through healthy relationships, you become a much better voice actor and person overall as you learn, grow, forgive, appreciate, and do it all over again.  You’ll truly see how building positive relationships can help in the down times and fuel your creativity even in the recording booth.

Now, with all this optimism, it’s time to break a lip.

 

Filed Under: Personal VO Views, Voice talent renewal, voiceover Tagged With: voice acting, voiceover

Social Wise is a Voice Actor’s Mission

VO Business Tips, Voice over Training, voiceover, Voiceover Bussiness Tips

Most business owners understand that their website is the place to park their info for the world to hopefully find their business. One’s social media presence is another matter. Today’s voice-talent will have a hard time finding work without a wise and specific strategy for getting the word out about them via Social media.  If you want to be a real player in the voice acting arena, make sure you’re getting your effort’s worth in communicating through Social media.

Choose the Best Social media Sites for Your Business

Every so often, I come across someone in business who proudly announces that they are not on Facebook.  What gets me is the pride the person has in the distinction.  I think some business owners feel that they are hiding from a whirlwind of social chatter or protecting their privacy by not being on Facebook or similar platforms.  While this may be a nice thought, the lack of social media participation only keeps a company away from potential clients.

For more on platforms, Kris Spisak, in 2019 Social Media Trends & Statistics— (January 2, 2019, Business 2 Business), outlines the social media platform trends and audience.  Limiting your Social media to the right platforms can help you narrow down where to find your best on-line audience.

As a voice actor, it can be a challenge to choose the right platforms.  Voice actors place their demos on their websites, so there’s no need for daily post clips from jobs on social medial (which is a very bad idea).  So, voice talents must be a little creative on what works to keep in front of potential clients.

When looking for your client’s “water cooler” so to speak, start by searching general terms associated with your clients’ niche.  Search for networking events your clients may attend and see if the events have social media sites.  Likewise, your clients may already have social media pages (which I’m sure many do).  Follow them and read their posts to get an idea of how you can help their business. Make sure you review as many platforms as needed to find your potential market.

Narrow your search to companies in your genre.  Look for the social media platforms of potential clients.  When you read the posts and comments, give honest and uplifting feedback that shows a positive attitude and that you have an idea of your potential client’s challenges.

Maintain an Active Presence

Once you have established your Facebook, LinkedIn, What’s App or other presence, make sure you’re making regular postings.  Many voiceover talents feel social media can be overwhelming.  To help bring order to regular postings, use a post planning tool like Hootsuite, Postplanner, etc.  You can set up your activities to continue without your constant oversite.

Once you’ve decided on how often you post to your sites, I suggest you try your best to keep that schedule.  For myself, I find it annoying when I receive newsletters at irregular intervals.  To me, it appears the sender has no structure; I never know when an email or social media post may emerge from the writer.  Equally, those who follow you may look forward to your posts, so don’t keep them waiting. Keep your posts timely.

Don’t Fear Being Personal

I think sharing a little personal information can help potential clients get to know you. Don’t share anything you’re not comfortable with, which is also very wise.  Share posts from sites you like, give a kind greeting with a beautiful scene, or relate some bit of information that can benefit others. Something as small as remembering other’s special holidays and occasions shows you have a personal side and perhaps a good sense of humor.

Only Speak in the Positive (Someone is Always Watching!)

What we post has repercussions. Speak, kindly always.  Now more than ever, personal views shared on Social media can be a career killer.  Crisis management can sometimes address unforeseen posts and items taken out of context, but why create your drama (away from the microphone).  Make kindness your partner on your road to success.  For more on crisis management, see Your Comprehensive Guide to Social media Crisis Management by Sapir Segal.

If you currently have negative posts on your sites, consider removing them.  Your views are important, and so is your business and social presence.  Make an impression that will draw others to you not away from you.

It’s your mission to make a good impression and be social wise so you can break that lip!

Filed Under: VO Business Tips, Voice over Training, voiceover, Voiceover Bussiness Tips Tagged With: voice acting, voiceover

How I get my Voice-over Help

Personal, Personal VO Views, VO Business Tips, Voice talent renewal, voiceover

"Oha, a little help please?"Those of us who are self-employed know all too well what it’s like to struggle with optimism. We often face days when the world seems to be working for everyone but us. Voiceover talents must contend with not just the regular struggles of maintaining a business but can also suffer struggles from personal rejections like lost voiceover jobs. I’ve found that depending on the day of the week, finding the will to keep forging on toward one’s heartfelt goals may take several or many methods of encouragement. Life is too short, so make a point to find and use what will keep you motivated toward your best life.

Keep Your Encouragers Close

I keep handy Podcast files of encouraging speakers and programs. On my days when my voiceover business is not going as I think it should, I listen to motivational speakers like Willie Jolley and programs like the Voice Over Body Shop.  Alternating between encouraging and teaching podcasts renews my mind and spirit. Learning something new helps me feel energized and ready to apply new methods in my voiceover performances and business practices. Listening to my favorite shows always bring a smile to my face.

Hang Out with Like Minds

Having friends in business is great but, I’ve found that good intentions don’t make for success. A friend of mine gives me the impression that because I am self-employed, she thinks my voiceover business is a leisure pursuit. This same friend is preparing to retire in a couple of years from her full-time government job and open her own design company. In casual conversation, my friend talks about how she’s developing new designs for the many areas her business will cover. However, knowing my friend as I do, she has always liked to discuss what she wants to do or will do, but she often doesn’t make good on her commitments. Perhaps, she is not the best potential business associate I need to help me press through the hard days.

Once you figure out what your passion is, surround yourself with like-minded people who can help you grow.” Jessica St. Clair

Shadowing or associating with successful, like-minded voiceover talents and successful business owners helps me feel like I too can be a winner. It’s wise to partner with supportive professionals and those who have heard the saying, “Be nice to people on your way up because you’ll meet them on your way down.”

Be nice to people on your way up because you’ll meet them on your way down.”  Wilson Mizner

Change up your Schedule

I sometimes take time for home improvements and other small tasks to change up my regular routine and accomplish small goals. Something as little as cleaning a room or finishing a letter can give me a feeling of accomplishment. As such, I feel more optimistic when I return to my marketing efforts and voiceover projects.

Never put off Leisure Time

Over the years, I’ve learned that leisure time, especially with friends, is one of the most encouraging things I can do for my voiceover business. Listening to other thoughts and learning how others feel about the world around them gives me a sense of the human environment. Interacting with others in a leisure setting not only pickups up my spirit, but I feel renewed when I return to the recording booth.

Another benefit of hanging with friends is I may pick up ideas for new voice characters. Have you ever come across someone who speech or voice is out of the ordinary? Often, I study such voice characterizations to use them in future projects. Spending time with others can breathe new life into my list of characters and perhaps lead to more voiceover jobs in the future.

That’s a snapshot into how I keep it moving.  Now, go and develop your encouragement sources, because I guarantee the day or week will come when you will want to just throw up your hands. So, before you wave it all off, give yourself another chance to break a lip.

Filed Under: Personal, Personal VO Views, VO Business Tips, Voice talent renewal, voiceover

Kindness: Shared, Remembered, Returned

Business Tips, Personal VO Views, VO Business Tips, voiceover, Voiceover Bussiness Tips

I recently vacationed in Idaho and stayed at a resort hotel. Late in my stay week, I left my hotel room early one morning for breakfast. When I returned later that day, I found a note from the housekeepers thanking me for my stay. While the note could have been an indirect reminder of the gratuity, I’d like to think the note was just a sincere appreciation. Each time I encountered the cleaning staff, I made a point to greet them pleasantly and compliment them on their services. I was so moved by the note, that I left a “nice” gratuity in response. Never underestimate the power of kindness.

The Merriam-Webster Dictionary defines “kindness” as the quality or state of being kind, treating people with kindness and respect. Kindness, such as in the case mentioned above, prompted me to increase the amount of gratuity I planned for the cleaning staff. It also gave me a good feeling that I was appreciated as a guest.

Likewise, I had a different episode just a few weeks before my vacation. A neighbor in business has shown me little kindness over the past few weeks. While she has not said anything overly offensive, her short emails written in bold, capital letters and her curt responses to my emails regarding community matters, gave me the feeling that she has a low personal regard for me.

Now, this is not entirely a rant; it’s more of me pointing out a lost opportunity. I believe the services my neighbor offers could be enhanced through narrations, targeted voice marketing prompts, and information videos on her website. Moreover, I support her vision and applaud her as a successful entrepreneur. However, due to our interactions, I believe our working together would not be beneficial. Alas, the experience is a missed opportunity due to the lack of kindness.

Kindness Matters

Speaker and author Bob Burg once said, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Do people trust you? Do people like you (and do you care)? Are you genuinely kind to others? We all have good and bad days, but do you try to maintain an attitude of openness and kindness? Small acts of kindness can determine your business’s future, primarily as a working voiceover artist.

Don’t Miss Your Opportunity

Working voice talents interact with many potential clients throughout the day. The person that serves us in the restaurant may be the owner. The Uber driver may be part of a small company burgeoning on video success. Your neighbor, whose child has just visited your door requesting a small donation to his or her high school band’s field trip, may be in need of your business services.  Voice actors are like passion ambassadors.

We have fantastic opportunities to touch the world through our human voice. The art of vocally communicating emotions that compel others to act can best be performed by a voice actor and second to no other mode of communication. It all starts with the behavior of kindness.

Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.”

Princess Diana

Never overlook kindness in building new friendships. Who knows, you may need the favor returned sooner than you think.  Lastly, you may further be surprised as how being kind to others helps you stand out from the pack in all areas of your life.

Be kind as you break a lip.

Filed Under: Business Tips, Personal VO Views, VO Business Tips, voiceover, Voiceover Bussiness Tips Tagged With: bussines skills, voice acting, voiceover

Scammers Still Like Voiceovers

VO Business Tips, voiceover, Voiceover Bussiness Tips

If you’re a voice talent with your contact information on the Web, you may have seen rashes of email scams. Over the last few weeks, many of my VO colleagues have received emails from potential scammers. Education and awareness are the best defense for keeping your voiceover career safe. Always practice safety online and in business; it may prevent you from being scammed.

Scams are no joke, and you should practice safety on and off-line. Voiceover talent Doug Turkel writes in his April 2016 blog,  Anatomy of a Voiceover Scam, about direct email scams targeting voice actors. His story is eye-opening as to some of the tactics used by these electronic predators. Unfortunately, the list of scams has increased since Doug’s 2016 article.

These Hoods are not Merry Men

You may think that times are changing, and voiceover scams are of a lesser concern today. Unfortunately, the opposite is true. The list of ways and methods unsuspecting new and existing voice talent can be ripped off is expanding.

Gravy for the Brain list popular scam methods targeted at voiceover talent. They include:

  • Royalty Scams
  • Voiceover Demo Reels
  • Pay to Play (P2P) Sites
  • Voiceover Training

In  Voiceover Scams: How to Stop Getting Ripped Off (27th January 2017) Hugh Edwards writes that royalty scams are among the most common scams. “These scams are much more common and are actually worse because they happen all the time in our industry and are easily missed. They aren’t asking you to send them money, but they are conning you into not receiving the right amount of remuneration in the first place,” says Edwards.

Voiceover Demo Reel production is also an area that has been a feeding ground for the unscrupulous. In  5 Ways To Spot Predatory Demo Coaches, Dave Courvoisier notes the cues to spotting overnight voiceover production houses. “They will typically promise that a weekend’s work in their studio (usually out of town) will result in a dynamite demo you can take to any agent anywhere to get voiceover jobs.”

Voiceover Training is not based upon vague processes or promises. Becoming a successful voice talent involves understanding one’s capabilities and learning how to run a voice acting business successfully. No voiceover coach or demo production company can promise mastery of voice acting in a single weekend or through a few Web-based seminars. The business of voiceacting involves training and marketing. There is no short cut around acquiring and getting the knowledge to build and maintain a successful voiceover business.

Be Safe Not Sorry

Voiceover work is exciting and fulling, so take time to research all too-good-to-be-true jobs, training, and promised royalties that could end up costing your aspiration and passion for voiceovers. Protect what you love so you can do what you love for as long as you want.

Break a lip!

Filed Under: VO Business Tips, voiceover, Voiceover Bussiness Tips

Get Ready for your On-the-mark Voiceover Elevator Speech

Business Tips, VO Business Tips, Voice over Training, voiceover

Men Talking

Are you ready to let others know what you do in voiceovers in a brief, positive way? Let’s say you’re out and about doing your daily rounds and appointments. During a casual conversation, you get a question about your line of work. Your response notes you’re a voiceover talent. But then, your listener looks puzzled and asks a follow-on question something like, “What do you do in voiceovers?” Do you know what to say next? Motivate others to work with you through an on-the-mark voiceover elevator speech.

Your voiceover speech doesn’t have to be a canned response. It should be something tailored to each situation and include all the essential facts about what you do. Therefore, preparation is vital. Take time to narrow down the main points you want to communicate with others in about one minute.

We win more business, not because of pitching but because clients say, ‘We like the work you’re doing.’”  David Droga

In “How to Write the Perfect Elevator Pitch,” Jente Kater, notes the significance of a focused message:

“A great asset forcing you to keep your pitch both interesting and well-structured is the A.I.D.A. model (Attention → Interest → Desire → Action). The model, often used by sales and marketing professionals, ensures that your story will be coherent and clear. Above all, remember to get excited. If your pitch isn’t something that gets your blood flowing, it won’t do much to elicit a reaction from your audience.”

Edge Studio’s 10 Critical Business Practices that Voice Over Artists Overlook, notes the importance of accurately describing what you do instead of just saying you’re a voice actor. Most individuals think only of one type of voice work. Here’s more advice from Edge Studio.

“When asked what you do, don’t say, ‘I’m a voice-over artist,’ because most people don’t know what that means, and the few that do will probably think it means commercials. Instead say, ‘I help businesses sound better, by providing them with wonderful sound tracks for their voice mail and training videos so they sound more professional.’ Tailor this ‘elevator pitch’ precisely to your special strengths.”

Developing your Script

Write out your responses to the following questions and narrow down the key points.

  • What benefits do you provide to your voiceover clients?
  • What are your specialties?
  • What makes your services unique?
  • What things are you most proud of in the business?

Once you’ve covered the basics, think about what you bring to each client. With these points in mind, gage your listener to provide just the right particulars and (possibly) your business card. For more on how to write an elevator speech, review Mike Simpson’s How to Write A Killer Elevator Pitch.

Tailor the Particulars

Potential voiceover clients are everywhere. Still, choose how much to share about yourself and your business. Think through the following:

  • Is this person a business candidate or strictly a casual contact?
  • Is he or she a primary or secondary potential client?
  • Would sharing my contact information (business card, etc.) be a good idea?

Incorporate the above into your on-point elevator speech. Keep your information current. If you’re in business, there will always be a need for a good elevator speech. Make your interactions count toward future clients and network growth. You’ve got this.

Break a lip!

Filed Under: Business Tips, VO Business Tips, Voice over Training, voiceover Tagged With: business, elevator pitch, voiceover

For the Love of Voiceacting

VO Business Tips, Voice over Training, voiceover

When you think of love, do you think of walking through a beautiful green meadow combed with the rays of the setting Summer Sun while carrying a commercial script in your hand? Or when you think of love do you mentally picture yourself with little chocolates, a soft cuddly teddy bear, and a bottle of Sangria in your recording space while you do an all-night 100-plus page eLearning project? Perhaps when you think of love you think of the 15 hours you’ll spend narrating an audiobook not to mention the fun you’ll have doing your edits? While some of these examples may not be your opinion of love, some people do think that performing new scripts, exciting books, and meaningful (and some not so meaningful) eLearning projects as labors of love (for profit). Do you know what it’s like to love being a voice actor? Before you go out and buy your first shotgun microphone, let’s cover a few of the basics of loving one of the best careers ever, voice acting.

Love is in the Airways

Voiceover is the process of making an announcement or reading a piece of text, which is a lot like reading aloud in school. But voiceacting is the process of bringing a script to life through peppered inflections and intonations to communicate feeling and information as one. Serious voiceover actors can be a little sensitive because they know what it takes to achieve success in the field. Not everyone will come out smelling like a rose on the other side of their voiceacting pursuits. Some will lose their shirts and be bitter about the experience, while others will look back with fond memories. Make sure you’re in the business to develop found memories.

Define Voiceacting and You

Find out if voiceacting is really for you. I know people who love to sing but can’t carry a tune in a bucket even with help holding up either side of the bucket. Now, this does not mean that the person is not sincere in his or her desire to sing. It usually means someone is unable to mentally or physically perceive musical pitch. Consult a good coach on your voice and delivery to determine if you have the basics needed for a rewarding career in voiceovers.

Read up on the life of voice actors and actors. Try to get an understanding of the typical actor’s journey to success as well as why some actors give up on the profession. Imagine your reaction in similar situations and how you would address any setbacks. Once you’ve considered the career move, decide if voiceacting is something you want to do no matter what comes with the choice.

Be Committed to Your Success

Once you know voiceover acting is a good career choice for you, the real work begins. In such a competitive field, commitment is vital. Knowing why you’re in the business will help you go for it. Backstage’ s 7 Qualities Every Successful Voice Actor Should Cultivate gives a list of key success points.

Believing in yourself while doing the hard work will help you push toward your goal. Spending all your time practicing or shopping for microphones usually won’t get you an eLearning job. You must balance your time to focus on all aspects of building from the ground up your voiceover career.

The success of your business will also require treating your business like a business. Gravy for the Brain’s, You Must Master These 4 Skills for a Successful Voiceover Business has some great take-a-ways on starting and running your professional business. There’s no shortcut for keeping good records and marketing to new clients. Remember, if you run your business like a hobby, it will pay you like one.

Being in love can make you feel alive, happy, and unstoppable. As a voiceactor, you should love what you do. So, before you go out and purchase that ring to place around the base of your microphone (to hold it correctly in the mount), make sure you and your voiceover career are mated for long-term success.

Happy Valentine’s Day and break a lip.

Filed Under: VO Business Tips, Voice over Training, voiceover

  • 1
  • 2
  • 3
  • Next Page »
Play
Stop
Next»
«Prev
HIDE PLAYLIST
X
WORK WITH ME

Categories

  • Book Authors' Business Tips (3)
  • Business Renewal (3)
  • Business Tips (29)
  • Personal (20)
  • Personal VO Views (35)
  • Uncategorized (11)
  • VO Business Tips (39)
  • Voice over Training (26)
  • Voice talent renewal (15)
  • voiceover (23)
  • Voiceover Bussiness Tips (12)
  • Voiceover Clients (8)

Archives

  • December 2020
  • November 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • December 2018
  • November 2018

SUBSCRIBE

  • Receive news and updates.

  • This field is for validation purposes and should be left unchanged.

Connect with Leesha

  • Your response time is usually within 12 hours, so feel free to send me a message. Thanks

  • This field is for validation purposes and should be left unchanged.
Privacy Policy
©2021 Leesha // Voice Over Site by Voice Actor Websites
leesha@compassionatevoiceover.com
240-988-9693