Personal VO Views Archives - The Compassionate Voice

Pay it Forward: Your Day Will Come

Personal VO Views, VO Business Tips, Voice talent renewal, Voiceover Bussiness Tips

Christmas season 2019 did not go as I had planned. I covered my shopping list, made gift purchases, and developed plans for spending time with family and friends. However, just days before the Christmas holiday (while singing with my church no doubt), I noticed that I was struggling with my breathing. My breath was so shallow, I suddenly and without warning had no breath to finish the song I was singing.

That day in church was the beginning of my 6-week recovery from pneumonia. But instead of reflecting on my temporary illness, I fondly remember the unexpected kindness I received from my family and friends during my time of recovery. I realized how important it is to stay connected to family, friends, and associates because a lot of life catches us off guard. The lesson I observed is if you pay it forward (and back to the person), your day will come.

Embrace the Help

If you’ve helped enough people get what they want or need (loose paraphrase from Zig Ziglar), you can expect something positive in return. Don’t be too proud to accept help especially when you know you need help and cannot do things for yourself. Moreover, there’s no shame in letting others know you need help. By allowing yourself to be on the receiving end of support, you give others an excellent feeling of giving when they can come to your rescue. Accept the help and be sure to return the favor later.

You can get everything in life you want if you will just help enough other people get what they want.” Zig Ziglar

Be Thankful

When you receive unexpected help or support, make a point to send a thank you card, note, or email letting others know that you are thankful for their kindness. Kindness is in shrinking supply in our current culture. Something as small as a heartfelt hug or note can go a long way.

Please pay it forward… Again

Voiceactors are not exempt from paying it forward. As a matter of fact, the most successful voice actors are usually very good at giving back. The act of giving back can include rendering excellent services to clients along with helping and volunteering at community and non-profit causes.

Once you’ve recovered or gotten back on your feet, start again to fill other’s boxes with help, encouragement, and other acts of genuine kindness.

Voice over’s pay it Forward

Please make time to volunteer and give to others regardless of their ability to give back to you. Also, it’s not too late to send a Valentine’s Day card to clients as a way of expressing kindness. Life is full of reciprocal opportunities personally and professionally. A blog by the Talented Ladies Club gives some nice thoughts:

We’re often presented with opportunities to do favors for others in life – from
passing on outgrown baby clothes and toys to friends and family (or donating
them to charities), to brilliant schemes like Share the warmth, where you
‘pre-purchase’ a cup of coffee or tea in a cafe, and leave as a credit for someone
in need to use another time.

I challenge you in the last half of Valentine’s week to look for ways to give to others. That way (hopefully) when your day comes (and it will) your family and friends will rally around you. May your recovery from ‘whatever’ life brings gets you back to doing and being your best.

Break a lip!

What has voice overs done for you lately?

Business Tips, Personal, Personal VO Views, Voiceover Bussiness Tips

As a burgeoning or continuing voice-over talent, you may have thought the title phrase even if you didn’t say it aloud. Like other business owners, voice actors are in the business of doing what they love and making a profit. However, there’re times, when one must step back and ask, “what have I done for voiceovers lately?” Instead of focusing on getting to get, focus on giving to give.

Network to Give

Social media is indeed all the rave, but face to face time can be a great way to connect. While that’s no new thought, connecting to learn and understand another’s journey in the voice over business takes a little more work.

After you’ve exchanged business cards at networking functions, and the casual conversations begin, quite your spirit and take the time to focus on what the other person is saying. Listen to a person’s speech and inflections. Listen for what moves them and what may be an area of concern. I’ve noticed that if you allow others to talk about their favorite subject (themselves), they will tell you quite a lot about what’s on their mind and in their career. Listen to the character cues behind the words and even the insecurity that may underscore phrases. Listen without judgment, then understand to respond.

Giving in-network can be processing what you have heard spoken and carefully suggesting or commenting to the listener. This giving is not an opportunity to lay out a full speech about you and your business, but to respond to small tidbits with information that may be useful to your listener. Your objective is to give to your listener something they can use and perhaps help change his or her future. Providing the right, brief tip shows your compassion and caring for another.

Diplomacy is listening to what the other guy needs. Preserving your own position but listening to the other guy. You have to develop relationships with other people so when the tough times come, you can work together.” Colin Powell

Network to Help

There are causes in voice acting too. Sometimes you can volunteer your time and talents to help new talent, barter for services, or mentor others. Not every networking event should have a money aim; networking is an excellent way of making a difference in the business community and educating others on the topic.

I live in a town where it’s all about competition and getting ahead. As such, listeners and encouragers have a way of sticking out even in the most casual of meetings.

Don’t miss this. If you network to give, you’re doing something more profound than just gleaning a future contact. You are learning how to listen and care about another person and give without looking for something in return.

As a voice talent, the simple act of giving will help improve your ability to connect and emphasize as you tell a story and see things from another’s perspective. In a world climate of so many people pushing for their recognition or success, being open to listening and giving to others can be a way of improving your relationships and communication.

“Turnabout is fair play,” or so the saying goes. If you focus on giving what is needed in networking and other areas, your business and life will richly develop. The next time, you could be the person who gets that little tidbit of relevant info from a new pal that changes the way you live your life and operate your business.

So, the next time you think, what has voice overs done for you lately, I hope the answer is, “it’s done a lot.” Find better ways to help others as you break a lip.

Perform like the script was written with you in mind

Personal VO Views, Voice over Training, Voice talent renewal

Voice over and film talents encounter all types of situations surrounding the ongoing stream of auditions. Do you ever feel your best is not needed because you are not the best or the first choice for a piece? That’s no excuse. Always give your finest. Even if you’re not the first choice, perform each voice-over script like the role was made just for you.

Did you see Ghostbusters? I watched a documentary the other day on the making of the original 1984 movie version. Of all the talented, big-name artists and performers in the movie, one artist’s journey still stands out for me. Writer/Actor Rick Moranis played “Louis Tully,” a neighbor of “Dana” played by Sigourney Weaver. Moranis was a last-minute fill-in for the Louis part. The role was written with Comedian/Actor John Candy in mind. Some of the film pre-shooting storyboards in the documentary even contained the Tully character with a striking resemblance to Candy.

The narrator noted no other actor was considered because the movie’s producers assumed Candy would take the role. But, once Candy read the script, he turned it down. Needing a quick replacement, one of the producers thought of the much lesser-known Writer/Actor Rick Moranis. Moranis read the script and could not believe his luck. He quickly accepted the role. The role was so laid out for Candy that Moranis had to write most of his lines.

Moranis’ performance had audiences laughing nonstop with his business write-off party and offering the dog demon a Mike Bone (if he could find one). Now that’s a full-service artist.

A voice actor (which Moranis occasionally works as), must be ready to make any role his or her own. The director will often give some parameters of a script. Some voice seekers even suggest characters to emulate when performing a voice-over script. But, it’s up to the voice actor to develop each script performance with the proper attitude and element of acting to bring the text to life.

Like film actors, a voice actor must be the talent and determine how best to perform a voice-over role. There is no time when a script is just a straight read. Even when the direction is to take a cue from a character actor, there’s usually room for a specific tone, feel personality, and confidence level in the performance. A voice-over artist is not hired to be a slough reading with a friendly voice. A voice over is engaged to be an actor using the medium of voice.

Always be your best actor

Like Moranis, you may or may not be the person in mind first, but with the proper script analysis infused with your style and creativity, you can rock your best performance.

Let your personality shine through as you listen carefully to the direction and give it your best routine. If possible, listen back to your performance and see if there is anything more you can pull out of the story for a better performance. Once you’ve given the director or producer what they initially asked for, do you see where you can pull more from the role? Who knows, the director may like your take on the script. If not, you can always go back to your first execution.

Get help in developing you

I am a big proponent of acting classes. Voice actors should always look for ways to bring out the creative stylist that lies in the soul. As children, most of us made up characters, games, and played pretend adventures. That spirit of creativity still lies in our soul; acting and improv training will help bring out your best interpretation no matter how long it’s been since you were a child.

Be ready for that unexpected VO role

Voice acting is such a fun profession, and there will be times when you are chosen for a job because you bring something unique to a script, a believable performance. Take a cue from Moranis, be ready not just to be the voice over, but the best actor for that script.

You know what to do, break that lip!

Fuel your Creativity through Friends

Personal VO Views, Voice talent renewal, voiceover

A couple of days ago, I had the opportunity to meet with a group of voice actor friends. My elite group of FaffCon friends and I have been virtually meeting very nearly monthly for several years. (FaffCon was developed by Amy Snively and is one of the first content laden, voice-over events specifically geared to helping voice-over talent become successful through collaboration.) While time and life have changed us all, we are very happy to still be working voice over talents. Hearing of my friends’ successes and optimistic hope for the future really uplifted my spirits. While human relationships can be work, they are the best way to fuel your creativity and hope for the future.

The meeting with my friends reminded me of how important it is to focus on the good things in life. Where I live, the airways are constantly bombarded with negative rhetoric and news. After hearing hours of negative comments, death reports, and predictions of doom from an irradiated planet, taking time to interact with the right set of friends is just what I needed.

So, what does this have to do with voice acting? Plenty. Voice actors by nature and sensitive to the world around them. I have found that to be an effective voice actor, confidence and optimism are essential. One way to keep and maintain confidence and optimum is to fill your creativity soil with those things that grow your confidence and optimism.

Choose to associate with positive people who like you for the person you are, who encourage you to be yourself, and be the best you can be.” The Napoleon Hill Foundation

An Ear for the Positive

We all want to be successful, so pay it forward. Take time to listen as others speak, especially a friend telling of success, and be happy for them. We all have times of success and failure. It’s a part of the human experience. Hanging out with the right friends and business associates can make all the difference in the world. For more on this, see my blog “How I Get my Voice-over Help.”

This week’s meeting (like many) with my FaffCon VO friends felt like a cozy warm hug from a friend that I hadn’t seen in some time. Of course, not all relationships and interactions are always cozy and warm, co don’t give up on doing the hard work of building healthy relationships. Through healthy relationships, you become a much better voice actor and person overall as you learn, grow, forgive, appreciate, and do it all over again. You’ll truly see how building positive relationships can help in the down times and fuel your creativity even in the recording booth.

Now, with all this optimism, it’s time to break a lip.

Wind in the Mind Time for a Voice Talent

Personal, Personal VO Views, Voice talent renewal

As a US citizen, I hear daily political and climate news with dire predictions of future calamities and over accentuated, sensationalized headlines. The voice-over industry is not immune to those periods of dire predictions such as automated voices replacing human voices. Can you imagine your automated voice service as the voice of your favorite animation character? Give that a thought for a while. Don’t let bad news or hyperbole knock you off your life’s course. No matter your pursuit, keep yourself fresh and real with “wind-in-the-mind-time” to maintain your best.

Mind Checkup

I’m a big proponent of regular checkups. Our world is full of daily and even hourly distractions disguised as information, which is geared to kick us off our course. The distractions cause us to doubt our worth, importance, appearance, lovability, and marketability. We’re constantly told we need something outside of ourselves to be enough as humans. Forces are out there that cause us to doubt ourselves altogether and our purpose in life.

The feeling of being ‘offended’ is a warning indicator that is showing you where to look within yourself for unresolved issues.” — Bryant McGill

When I feel a little off base and unsure about everything, I do a self-check-in to refocus. During my wind-in-the-mind-time, I cut off the television, movies, radio, and even Social Media to silence the voices and sounds coming into my world. During my distraction-less time, I listen to what’s going on inside of me. My breath, heartbeat, and general temperament are my focus. It amazes me at how upset I can become after watching a controversial movie or hearing the news. Stepping back and taking time to re-center my mind, thoughts, and being helps me get back to the fabulous person I know I am.

Getting Better with wind-in-the-mind-time

Many of my friends, regardless of their profession, seem to face similar challenges. We grow as talents, business leaders, and professionals, but the human side appears to need the most refreshing and needs it most often. It would be nice to focus our mind on something like losing weight or making 1,000 cold calls and do it. But that’s not the way people work, and that’s fine.

The task of redirecting and refocusing from the old to the new can be exciting and fun. Almost every day, we are exposed to new technologies and processes built to make our world better. We also learn more about the human psyche and how to find inner peace. Voice actors have a leg up on most folks because we operate from our emotional center to vocally communicate written texts. But I also believe those in the acting profession know the cutting edge of deep emotions and feelings and their effects if not kept in check.

So, what of it? The purpose of wind-in-the-mind-time is to refresh your thinking. I use the time to review my world and the changes I become aware of to see if there is something out there that can make my business and life flow a little better. Likewise, this is the time I use to decide on what things I’m exposed to that no longer need my time attention or curiosity.

Is it time for your wind-in-the-mind-time? What have you heard, what do you do, what’s new, what’s essential, what can go, or stay? A little time in the mind can get you back on track and find inner peace.

“The key to happiness is really progress and growth and constantly working on yourself and developing something.” — Lewis Howes

I’m refocusing some of my efforts this summer to improve what I provide to my voice-over clients. You too should take some wind-in-the-mind-time. No matter your business, embrace the positive and focus on a great future as you prepare to break that lip.

(Image by Gerd Altmann and Pixabay)

A Little Sabbatical, A Little Rest

Personal, Personal VO Views, VO Business Tips, Voice talent renewal

My blog page is taking a little sabbatical. Your reading my blogs is an honor. I hope you have found my suggestions and advice helpful to your personal and professional life. I expect to resume blogging on voiceover related subjects in July, so I suggest a few of my earlier writings as food for thought for your June 2019.

Set it and Forget it? Not In Voiceovers

Talent spiced with training and marketing can make for excellent voiceover success. But unlike cooking a meal in a slow cooker, a voiceover talent must check and recheck their business to make sure it’s developing correctly and meeting success goals.

Kindness: Shared, Remembered, and Returned

Speaker and author Bob Burg once said, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Do people trust you? Do people like you (and do you care)? Are you genuinely kind to others? Don’t underestimate the power of kindness.

Get Ready for your On-the-mark Voiceover Elevator Speech

You’ve checked your business progress and treat others kindly. Now, let’s wrap up the month by making sure your “elevator speech” is on point. Your voiceover speech doesn’t have to be a canned response. It should be something tailored to each situation and include all the essential facts about what you do. Preparation is vital. Take time to narrow down the main points you want to communicate with others in about one minute.

Thanks again for all your support. All my best thoughts as you give your best performance and break a lip.

How I get my Voice-over Help

Personal, Personal VO Views, Uncategorized, VO Business Tips, Voice talent renewal, voiceover

"Oha, a little help please?" Those of us who are self-employed know all too well what it’s like to struggle with optimism. We often face days when the world seems to be working for everyone but us. Voiceover talents must contend with not just the regular struggles of maintaining a business but can also suffer struggles from personal rejections like lost voiceover jobs. I’ve found that depending on the day of the week, finding the will to keep forging on toward one’s heartfelt goals may take several or many methods of encouragement. Life is too short, so make a point to find and use what will keep you motivated toward your best life.

Keep Your Encouragers Close

I keep handy Podcast files of encouraging speakers and programs. On my days when my voiceover business is not going as I think it should, I listen to motivational speakers like Willie Jolley and programs like the Voice Over Body Shop. Alternating between encouraging and teaching podcasts renews my mind and spirit. Learning something new helps me feel energized and ready to apply new methods in my voiceover performances and business practices. Listening to my favorite shows always bring a smile to my face.

Hang Out with Like Minds

Having friends in business is great but, I’ve found that good intentions don’t make for success. A friend of mine gives me the impression that because I am self-employed, she thinks my voiceover business is a leisure pursuit. This same friend is preparing to retire in a couple of years from her full-time government job and open her own design company. In casual conversation, my friend talks about how she’s developing new designs for the many areas her business will cover. However, knowing my friend as I do, she has always liked to discuss what she wants to do or will do, but she often doesn’t make good on her commitments. Perhaps, she is not the best potential business associate I need to help me press through the hard days.

Shadowing or associating with successful, like-minded voiceover talents and successful business owners helps me feel like I too can be a winner. It’s wise to partner with supportive professionals and those who have heard the saying, “Be nice to people on your way up because you’ll meet them on your way down.”

Be nice to people on your way up because you’ll meet them on your way down.” Wilson Mizner

Change up your Schedule

I sometimes take time for home improvements and other small tasks to change up my regular routine and accomplish small goals. Something as little as cleaning a room or finishing a letter can give me a feeling of accomplishment. As such, I feel more optimistic when I return to my marketing efforts and voiceover projects.

Never put off Your Leisure Time

Over the years, I’ve learned that leisure time, especially with friends, is one of the most encouraging things I can do for my voiceover business. Listening to other thoughts and learning how others feel about the world around them gives me a sense of the human environment. Interacting with others in a leisure setting not only pickups up my spirit, but I feel renewed when I return to the recording booth.

Another benefit of hanging with friends is I may pick up ideas for new voice characters. Have you ever come across someone who speech or voice is out of the ordinary? Often, I study such voice characterizations to use them in future projects. Spending time with others can breathe new life into my list of characters and perhaps lead to more voiceover jobs in the future.

That’s a snapshot into how I keep it moving. Now, go and develop your encouragement sources, because I guarantee the day or week will come when you will want to just throw up your hands. So, before you wave it all off, give yourself another chance to break a lip.

Running the Voiceover Marathon

Business Tips, Personal, Personal VO Views, VO Business Tips

The voiceover world has a saying that never seems to get old. Voice teachers and coaches alike tell their students, “the Voiceover business is not a sprint but more like a marathon.” For some time, I didn’t understand the meaning of the phrase. When I thought about the sprint/marathon analogy, runners like Usain Bolt, Florence ‘Flo Jo’ Joyner, or Harold Abrahams (“Chariots of Fire” movie fame) would come to mind. But for voiceactors, the business is more like training for and running a marathon. If you want to achieve voiceacting success, run your business like you’re training for a marathon.

Before I get into analogies and comparisons, let’s examine what it means to train for a marathon and a sprint. Dr. Hunter Vincent, a personal trainer, provides some guidance on the difference between “sprint” and “marathon” training. You must first understand what’s in store physically for your body throughout your training regimen.

When it comes to voiceovers and voiceacting, you must also know precisely what you’re asking of your yourself to reach your goals. You must cultivate the right mindset and prepare yourself for action. To sum it up, you must know which mindset you need and the difference.

Sprint – Short and Sweet

A “sprint” can be considered a short, high-intensity run or workout. Sprint training includes running stairs and hills as well as working with Interval Circuit Training equipment. You probably had to do a few sprint races in your time growing up. With a sprint, you gave your all for a few moments and then the run was over, or you could pass the baton on to the next runner. If for some reason the race became longer, you probably almost broke into a cold sweat because you knew your best run was only a few feet in distance. The longer the race, the better the chances you could lose strength or become overly tired before you reached the finish line.

Marathon – The Long Haul

Marathon training does quite the opposite. VeryWellFit.com says, “A marathon is 26.2 miles or 42 kilometers. (Wow!) Although marathons differ in their terrain and degree of difficulty, the distance is always 26.2 miles.”

The Army Ten Miller and the Boston Marathon are among the famous US-based marathons. Dr. Hunter also notes that “Although it is equally challenging to run a marathon or even train for one, the intensity is technically considered to be less, and heart rates tend to be a lower percentage of your maximum.”

VeryWellFit.com goes on about how to prepare for a marathon, “(You must) follow a training schedule so you’re properly prepared for the race, avoid getting injured, and feel confident when you get to the starting line. Having a training schedule to follow will also keep you motivated during the four to five months that you’ll need to prepare for the race.”

The Voiceover Marathon

A voiceover business (or marathon) can take many years amidst changing industry conditions to become lucrative. So, to translate into voiceactor terms, operating (or training) a voiceover business includes the following:

Developing and following a schedule to include marketing, training, and practicing.
Learning how to avoid injury by having the right mindset when you win jobs as well as when you lose jobs or opportunities.
Gaining confidence in oneself through training and applying feedback from good voiceover coaches and mentors.
Increasing business intensity at a reasonable pace.
Following up with marketing leads and old clients.
Practicing proper nutrition and hydration at all times.
Maintaining good personal and dental health plus steering clear of “pop” foods.
Motivating and rewarding yourself for meeting small goals and milestones.
Getting proper rest for rejuvenating your creativity and keeping you on your game.
Maintaining a routine of running your business at a pace that will not cause burnout after a few months (the sprint); it can take years to achieve your ultimate voiceover success.

So, yes, the voiceover coaches have a truthful saying. A career in voiceovers is like training and running in a marathon. Sprints can be rewarding, but it will not take much to cause you to lose strength, become overly tired, or discouraged long before you reach the (voiceover) finish line.

Break a lip as you run your voiceover marathon.

Foundations of the Working Voiceactor

Business Tips, Personal VO Views, VO Business Tips

Voiceover is still a hot topic with people moving in and out of the industry daily. The rise in audiobook sales and gaming platforms has piqued the interest of the younger generation as many vie for an opportunity to become one of the favorite gaming voices or narrators. But some things about voice acting are timeless and a vital part of the makeup of the working voice artist. Integrity and hard work are still the foundations for success as a voiceover artist.

Why integrity?

Voiceactors quickly learn that unlike other professions, the best parts of your mind and spirit are open to the world to examine, critique, and even criticize. Voice acting comes from the soul of the truly gifted artist. Each performance is an imparting of the spirit of the artist as he or she brings a piece of text to life. This practice of pulling from one’s inner being to perform before the world is not always well received or accepted. For that reason, rejection in the form of losing a job or not being selected for a project can be especially hard on the voice actor. Losing a voiceover job oe client can be seen as a professional rejection as well as a personal one.

Integrity plays a big part in supporting the soul of the voice talent. It’s in one’s nature to desire appreciation when one has done their best. Knowing that you have done your best with integrity or the “personal quality of fairness” helps when you face rejection and can fuel your pursuit of future success. Giving your best as a voice actor and business owner, plus returning the same respect and kindness as one wants from others, builds the integrity foundation that supports the working voice actor’s professional life. Showing integrity by treating others fairly, learning to accept rejection, and keeping an even keel can lead to eventual success. Your integrity shows up in the way you approach new prospects, learn from your teachers, run your business, manage your finances, help others, and most assuredly in your voiceover performances.

If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.”
Henry David Thoreau

Why hard work?

The nicest voice actor around must still run his or her voiceover business like a business. There is no substitute for a regular regime of marketing, learning, training, and auditioning to remain viable. The voiceover industry has very few shortcuts. The industry evolves as society evolves in the way it communicates and interconnects. Working voice talent keep an eye on changing industry trends and how the human voice is most effective across the various voiceover genres. Also, a successful voice talent must maintain focus on the technologies related to home studio innovations. Lastly, a voiceover talent must know his or her transforming personal style, learning curve, ability, knowledge, etc. Regularly reviewing and embracing all aspects of the voiceover industry and continuing to reach toward voiceover success can be a daunting task, but not impossible.

Working hard also means working smart. Recent industry changes have some talents rethinking their commitment to voice acting. Some are finding that changes in the industry’s accepted rates and the overall feel may differ from their personal aims. Moreover, some may feel that it takes too much work to make a decent living as a voiceactor.

Voiceacting is like any other profession; one must learn to “roll with the punches” to make it. If working hard is still not getting the results you need for success, know when it’s time to refocus your efforts or find another professional pursuit.

Starting with the basics of deciding how to perform all aspects of one’s business with integrity and through hard, is the sound foundation of the working voice talent.

Whether its gaming, commercials, or eLearning, voiceacting is a lot of fun and can be very rewarding. But, without the fundamentals and a good foundation, success eluded and only be an unfunded dream.

Work hard with integrity as you break that lip.

Voiceover Success is in the Focus

Business Tips, Personal VO Views, VO Business Tips, Voice over Training, Voiceover Bussiness Tips

I’ve heard the expression that in decision making, you should ‘throw it (an idea) against the wall and see if it sticks.’ Does this apply to your voice-over success strategy? In voice acting like any other business, if you want to be successful, you must be focused.

If you’ve ever watched the feeding of dangerous pets or zoo animals, you’ve seen a trainer throwing assortments of mouthwatering morsels that are all quickly gulped up by the animal to make room for the next catch. As a voice talent, you don’t have to mock the feeding of an animal. It’s okay to choose what you want and what you don’t want to do in your business. Making wise choices in running your voice-over business will improve your performance and lighten your mental load on your pathway to success.

It can take many years to become successful in the voice acting business. Those of us in the industry, usually have only a general idea of how long it will take for us to reach our perceived success, whether it be money or voice-over jobs. The uncertainty of the time to success is the most substantial reason to focus and choose what works for you.

Know What You Do Best

Identify what you are best at as a talent. Are you drawn to performing commercials, audiobooks, or narrations? Focus on that skill or those skills in your training pursuits. If you’re not sure yet, verify with your coach where your best voice performance lies and then research on how to be the best in that genre.

Not everything matters equally, and success isn’t a game won by whoever does the most. Yet that is exactly how most play it on a daily basis.” Gary Keller, author of The One Thing

You don’t need to go after all areas of voice acting. Focusing on what you are good at will lead you to success faster than the “catch whatever” attitude when searching for and accepting voice-over jobs. Target your best audience through marketing and focus on the jobs you want.

Now that you know what you are good at, what does the voice-over industry need in your preferred genre? Is the market changing? What are the ideal styles that work best in reaching targeted audiences’ clients? Look, listen, and find out what voice producers want and focus on being in the position to deliver those tools with excellence.

Become the Best You Can

Train, practice, and train again. With the fast pace and change within the voice-over industry, you must be open to what is working now. Are you current in your voice acting delivery and style? How can you improve? Your best delivery today should be relevant for today and not what was good yesterday or last year.

Get the Word Out About You

Market to the voice-over seekers in your chosen genre. Purchase marketing or client lists if needed and reach out by email or social media sites or even cold calling. If your budget does not support the purchasing of voice-over contact lists, do your web search using keywords and phrases to narrow down potential voice seekers in your area. Once you feel you’ve exhausted the search in your area, expand nationally, and even internationally to find your target audience.

Stay Focused (Don’t Change Unless You Must)

You may receive offers to do other types of voice acting work, so consider your options carfully. I’m not suggesting you leave money on the table, but if you move from your goal, you may fracture your focus and lose sight of your goal. There are many types of voice acting, so staying in your voiceover genre will grow your business more steadily over time to the goal you want.

Focus as you break a lip!

Leesha

Voice Overs