Voice over Training

Breaking In or Breaking Through In Voiceovers

February 23, 2023 by Leesha S

February is celebrated in America as Black History Month. As a Black person, I’ve been studying history, including Black American History, for most of my life. Many of the programs and movies showing on streaming services highlight the lives and journeys of famous Afro-American actors and writers. Most of the programs also have commentators who tell their stories and how they identify with the famed person of color. These are feel-good stories of sorts. I thought about how in my family, the children were encouraged to break in and breakthrough. You see, if my parents or relatives accomplished a goal or some remarkable feat, those coming up behind them were expected to take what others had done to the next level. Not too much time was spent reflecting on what had been done, but more time was spent thinking of what one could do more significantly than what had already been done. Voiceovers are a lot like that. Don’t just break in, breakthrough as a voice talent.

In this changing society, new and improving voice actors should focus on breaking into and breaking through the business. It’s more than just making money; it’s making one’s own unique space in the voice-over industry. Becoming an authentic, sought-after talent is breaking through as a voice actor.

Reflect On The Past But Aim For The Future

Many of us have heard of Don LaFontaine, Mel Blanc, and Jean Vander Pyl. These voices are only a few of the many talents who have blazed trails in the voice-acting business over the decades. The names of many famous talents, who broke the voice-acting mold, will never graze our lips in casual conversation.

Voice actors should study the efforts and strides of talents of all races and backgrounds and then use that information to help shape their breakthrough journey. “Breaking in” stops you at the door. “Breaking through” leads you up the steps and paths of new challenges for greater success.

Voice talents are expected to do a good job no matter their level of experience. As a talent, you should always do your best and look for new leads and opportunities for voice work. Ace a style that you may be perfect for in a particular genre. See what talents and skills lie within you and find out how you can become the best at being you.

Breaking Through Is Hard

Don’t let words like “can’t, no, too hard, too old, not talented enough, or don’t know,” hold you back. Breaking through is about learning what one needs to learn and going for the job or assignment. What works for one voice talent may not work for another. So, find what works for you and do the hard work. Don’t let procrastination or fear rob you of your breakthrough moments.

In one of my first directed sessions, a comment made by a couple of the producers changed the timbre of the session for me. They remarked about how another voice actor was so easy to work with and took almost no time when being directed. As a talent in my second session, hearing producers sing the praises of another talent was not encouraging. In fact, the comments made me feel insecure, and the session did not go well for me. Later, I realized I can’t control comments made by producers, but I could control my behavior. I learned from this experience. Now when I’m in a directed session, I remind myself that I am working in my studio and on my time. I think to myself, “I am enough for THIS job.” It’s up to me if I want to do this job or not. Taking control of the session helps me break through and unleash my talent and success.

“Every success is built on the ability to do better than good enough.”
Zig Ziglar

No End To Real Breakthrough

Many famous people don’t achieve all their dreams and goals. If you were to interview history makers in entertainment at the end of their careers, many would say they have not achieved the success they wanted. Still, breakthrough people keep going forth and don’t spend too much time counting their former success. Part of that is why they are successful.

As a voice talent, it’s your job to become better than your last job. So, continue your learning and growing with the industry. Keep your chops, knowledge, and equipment ready to keep you competitive. Yes, acknowledge your success, but don’t stop growing. Keep moving forward as a voice actor, meeting the challenges, and growing your success. If you’ve reached your business goals, great. Now go make new ones.

Learn to review and appreciate the past achievements of others. But more importantly, learn from the break-in talent and push to make your breakthrough success.

Go ahead and break that lip! #breakthatlip

Speak your Truth as a Voiceactor

August 24, 2022 by Leesha S

Should your individual opinions affect your choices in voiceover projects? I recently read a blog related to truth, or should I say, statements reported as news in the American news media. The post was about how some people shrewdly use social and news media platforms to develop messages. These messages may contain misleading or belief-based information to sway receivers to a particular point of view. If accepted, the persuasive message may convince receivers that an opinion-based report is a fact.

I wondered how voice actors cope with questionable information they must communicate through scripts and projects. For example, how do you deal with voicing projects where you believe the information is askew? It’s one thing to listen to the news and read social media, but what if you’re voicing a message that is contrary to your values? The wrong answer can affect one’s finances. As a talent, define your standards of truth as a voice of integrity.
Nowadays people know the price of everything and the value of nothing.” Oscar Wilde

Set The Standards

To run a successful business, you must have standards within that business. Those standards govern what you can and should do to please a customer. So, first, become clear on what you prefer to voice as an actor; the rest is follow through. For example, I know actors specific on the types of reads they record and only voice those types. The actors are not biased in any way; they have simply decided what kinds of projects they will perform.

Times and thinking have changed a lot in the past five or even two years. Your standards should be top of mind throughout your daily business life. In Focusing on Your Core Values as a Small Business, Matt Wilson says, “And if you started your company a week ago or 10 years ago, I urge you to spend a bit of time considering just who you want your company to be and make sure that it is living up to your standards.”

Live With The Choices

When a voice actor hangs out the “For Hire” sign, they tell the world they are available for almost any project. But before a voiceactor is ready to work, they must be clear as to the tone of the business. Producers may not just judge you on your demo, but your previous projects and affiliations posted online may also be reviewed. You don’t have to pen a statement of values per se, but if you note on your public profiles the types of projects you enjoy and the work you want to voice, it’s a subtle way of letting others know your choices.

You also show your choices through social media followers, posts, and support. It’s a given today that someone will review your social media pages to see what you’re really about. So, make sure your post and support align with your principles.

Distance yourself from causes and pages that can give a bad and incorrect view of your business and who you are as a voice actor. Sometimes, it’s best not to participate in publicly bashing elected officials or celebrities. While you can have your point of view, making political statements as a voice actor and offending potential future clients may not be suitable for business.

Voice Integrity

You are the most intuitive as a voiceactor when you participate in projects you can agree with or believe in the message. Don’t take any job because money is slow. Your voice recording could be heard indefinitely, and you may become the talent that supports a particular position. In addition, if you believe in what you’re saying or selling, your read will go much better because you can connect with the message and why it’s important to others. Moreover, if you want to connect with a message, know what you want the listeners to feel, and that will come through in your voice.

I’m not saying you have to love aftershave cream or hard tack screws, but if the message is one you can believe in, such as the importance of aftershave cream and hard tack screws, you can voice the script with meaning and conviction.

Know What Fits For You

I know from experience that sometimes we get asked to do projects that don’t align our values even though the position is popular in the media. Going against the social media influencers or the messages in the news may seem like walking into a windstorm headfirst. But you cannot compromise yourself and still be an effective, emotive voiceactor.

Seek projects that you can proudly stand behind and would not be embarrassed if your parents or children recognized your voice. It may seem hard, and that’s because it is. You may have to walk away from some big-dollar jobs, but in the end, you’ll have done what’s right for your future.

Speak your truth at a voiceactor, and you’ll never have to lie about who you are or how you feel. Your feeling matter as a voice actor. Now, do what you do best as you #breakthatlip

It’s About Worth Not Cost

August 10, 2022 by Leesha S

Person Looking to trust and know their worth — Know your worth and trust your view.

We want our business to be successful. And voiceactors wish to be appreciated as talents and exemplary business people. As such, voice actors must be careful not to take it too personally when people try to use our emotions during negotiations. No matter your profession, knowing your worth will help you set fair business practices that will eventually grow your company and grow your self-satisfaction.

Recently, my brother brought a great revelation to my attention. I shared with him a story of how I was trying to get a job with an organization I greatly admired. As such, the producer offered me a rate for a project that was significantly lower than my normal rate for similar projects. Since I believed in the organization’s overall message, I decided to take the offered rate. But then, the producer returned to me with additional requirements and directions without offering additional funds for my extra work. So, I tried to develop the best re-audition I could for my go-ahead to start the job per all the specifications. Later, I mentally waited for hours and then days for what I hoped would be the final approval to begin the work.

When I shared this story with my brother, I assumed he wouldn’t understand my predicament because, after all, he’s not a voiceover talent. But, almost cutting me off in telling my story, my brother nicely scolded me pointing out that I was not being truthful the producer. It started with the me dropping my voiceover rates and then accepting other musts. For a moment, I stopped and thought, was I so concerned about working for the organization that I had compromised myself as a businessperson? Then, as my brother pointed out, being a voice talent doesn’t mean you don’t need to eat. I had forgotten my worth. Ouch!

Well, I came to my senses and thought, I have an intelligent brother. But also, accepting low rates from potential clients does not serve me as a voice actor or businessperson.

Negotiation is Everything

M.J., a famous female Black American voice talent, told me years ago that negotiation is everything. M.J. pointed out it’s okay to ask for what your business needs to provide the best projects for clients. However, accepting low-ball rates only sets you up for a continuous cycle of lower prices that, in most cases, can hurt your business and keep you from growing your voiceover career.
Let us never negotiate out of fear. But let us never fear to negotiate. John Fitzgerald Kennedy

Be Reasonable

While working with the client, I think I should have let them know the rate and requirements were outside of my business tenants. That way, the client could have moved on and searched for another voiceactor. Sometimes, it’s better to cut one’s losses and move on.

Moreover, being too reasonable can translate into being seen by others as of a low quality or not very talented. If one only accepts low rates, a potential client may think a voiceover actor is cheap and must not be any good. As a voice talent, I invest in my training, studio upgrades, and the like to continue providing my clients with the best products. Without charging reasonable rates, my business cannot grow, nor can I grow as a talent. The quality of what I provide would suffer, and my business could go under.

It’s about Business

My story reminds me that while I enjoy voiceacting, I must run my business like a business. Compromising the fundamental canons of my company does not help my current or future clients. This incident reminded me of how important it is to work with budgets to help my clients, including negotiating the best rates and benefits for all involved. Keeping these basic tenets will lead to developing successful projects and relationships.

Self-Satisfaction from Self-Respect

Walking away from a job that is not a good fit is not giving up. On the contrary, the act of walking away is affirming one’s standards and best practices. We feel the most validated and affirmed when we stand our ground, trust ourselves, and our standards. Acts of courage feed into our spirit and are a setup for even better projects and successes in the future.

Now, go and break that lip!

In Voiceovers Challenges are Opportunities in Disguise

October 5, 2021 by Leesha S

If you’re like me, your years on this Earth have brought you many opportunities and challenges. Opportunities can help us grow. Challenges can bring growth or failure in the end. In this post COVID-19 lock down existence, opportunities and challenges abound yet are elusive. So, instead of complaining about what’s next or challenging in the voice-over industry, why not expand and look for ways to make voiceovers lead you to new paths of opportunities.

Elephant In The Room

I recently went to a voice-over conference and had my feelings hurt. The person was not trying to injure me, but her constructive criticism felt like she had hit me with a two-by-four over my head. The criticism was related to some recent work I had done. Her point was I needed to make changes to improve my marketability. Well, all I heard were dollar signs!

After a few weeks, it occurred to me that I should thank my critic, embrace her comments, and make the changes necessary to maintain my marketability. Her words were somewhat of a shock because I had been walking around my elephant. Once I faced ‘my elephant’, I embraced my truth and planned a better future as a voice-over professional.

“Those with a grateful mindset tend to see the message in the mess. And even though life may knock them down, the grateful find reasons, if even small ones, to get up.”

Steve Maraboli

Turn Challenges into Opportunities

Do you need to update your voiceover demos? Is your sound dating you? Are you making more excuses than cold calls these days? The excuses list can go on, but my point is it’s time to face your truths and the elephant in your room. Turn these challenges to your voiceover business into new opportunities for improving your success.

Check Your Bio

We, as voiceactors, tend to only focus on getting jobs voicing projects. But most of us have talents and skills that reach across many areas of business. We should never forget other things we can do and can bring to a table. Over time, skills can become a little rusty, which means it may be time for a refresher. Dormant skills or talents (once updated) may make excellent complements to a voice-over business. Writing, editing, marketing, drawing, painting, accounting, and other skill areas can be excellent additional income sources.

Make It Work

We all have seasons of plenty and want. The trick is to make the seasons work for you. Manage your livelihood (with the elephant under control) with a fresh appreciation of your skills. That may mean redoing your work or play schedule to be available for other jobs. If voiceover projects are less plentiful for a short time, consider seeking employment that can utilize your other skills.

For example, the voiceover industry always needs copywriters, audio engineers, proofreaders, or other invaluable skills. Look for ways you can fill the needs of the industry and develop new relationships that can lead to more voiceover work.

We get one shot at life, so it’s okay to slow down sometimes but don’t stop meeting life head-on. Whether you face opportunities or challenges, make your voiceover business work for you, and let your love of being a voice-over professional never take the back seat.

You can and are the best at what you do. So voice on and #breakthatlip

In Voiceovers-Just Be You

September 1, 2021 by Leesha S

I’ve just returned from a lovely voiceover conference. It was my first real jaunt since the COVID-19 lock downs, so I was looking forward to the time away from my city. To my surprise, I learned something unexpected at the conference. Nothing new was added to my knowledge, but more of a reminder of the importance of being myself. It’s essential to keep in mind our specialness and worth. I believe you’ll agree that the real you is your best performance at whatever you do in life.

Somewhere between December 2020 and August 2021, the voiceover industry’s preferred style changed yet again. The calming voice of season individuals between the ages of 35-55 is now passé. Instead, the current (as of this writing) industry norm has changed (back) to the younger, hipper, conversational tone. The announcer tone that has been a mainstay for decades in media is again seen as unthinkable.

Change is a regular part of the voice-acting industry. Voice seekers are looking for something that stands out from the rest of the crowd, which is a great point. But, unfortunately, our industry has been so saturated with styles and deliveries, it’s becoming harder and harder to have a sound that has never been heard or felt somewhere in the audio world.

A voice talent can get pretty insecure trying to keep up with all the changes and may feel like their style is still not enough to impress the most understanding of voice seekers. Yes, it can be a daunting task, but perhaps the focus needs an adjustment.

Be You Anyway

Most people can learn to act and portray characters or types of voiceover delivery. However, if the most popular style changes with each cycle of the moon, it can be challenging to keep with “what’s in.” Perhaps the answer is trying not to fully fit in. The best advice I keep hearing from others is to “just be you.” Becoming comfortable in being oneself can be a lifelong task. However, if we master being ourselves, we may reach our own voiceover nirvana.
“This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man. ― William Shakespeare, Hamlet

Know the Great One – You

Becoming “you real,” starts with a review and study of how you talk and deliver words and emotions. Recording yourself in different situations like while talking to a friend, a client, or someone you care for, can help you learn your authentic sound. Once you’ve studied the true actor in you, you can shape your voiceover deliveries to reflect your sound. That original “you” voice sound is conversational and authentic. Once you’ve studied and mastered you, your sound will never go out of style. There is an audience for your realness as you use that talent to connect and deliver your scripts.

As I’ve blogged before, change in life is a constant, but no one or thing should force you to switch from being who you really are. As voice talents, let’s remember that our best performance is when we are genuinely ourselves and free to give our best performance.

Brake that lip!

5 Types Of Voice-over Enthusiasts

July 27, 2021 by Leesha S

Boy shouting into microphone — Photo credit: Yingnan Lu from Pixabay

Do you ever wonder what makes a quality voiceactor or narrator? There is no sure-fire predictor. Quality is forged in fire and effort, and top voice talents are no different. Let’s look at five of the most popular types of voiceover or VO enthusiasts that could lead to great voice talents.

Curiosity Seekers

The seekers have become aware of voiceacting and think it’s great. Perhaps they are into gaming or elearning and have become curious about voice acting. They may know someone or have seen an advertisement about voiceover and believe they can have a good shot at being a top in the industry. They think with some information and an agent, they can start working as a voiceover practically overnight.

Professional VO Students

These students have taken class after class and have a good handle on the voiceover basics. They may have had instruction in Improv and or acting plus have an idea of their best niche. But, year after year, they have still not invested in a good demo or actively pursued any voiceover jobs. They may feel they need a little more time or need to become better situated in their day job before looking for VO work. It will be soon for them, but not today. They feel they’re not quite ready.

VO Sales Pitch Buyers

These poor souls may have attended a class at their local community college or participated in an online advertised voice-over presentation, and as a result, invested money in a voice-over demo. Unfortunately, they recorded their demo before they had the basic skills necessary as an actor and business owner. They may have paid out thousands of dollars (sometimes from credit cards or needed savings). While they have tried to make sound business and marketing gains, the work is just not coming in. They have or are starting to become discouraged about voice acting altogether.

“Where’s My Money” Talents

These folks had a few good jobs at the start of their voice-acting career. It looked like they were headed towards great success. Yet, after that great start, the work came to an abrupt halt. They are puzzled as to what is wrong since they booked some great jobs at the start of their career. They are beginning to lose confidence and wonder if the system is rigged.

Enthusiasts Turned Professionals

These budding professionals may have started voice acting career as anyone of the first four. They may have been told they have a nice voice and should consider voice acting. As a result, they invested money in the field, but, initially, were unable to maintain a business or find VO jobs. Some may have procrastinated because they dreaded marketing or rejections from lost auditions. Yet, while the times were tough, these folks did not quit. They made changes to keep their VO business dream alive.
“Unfortunately, … ‘Insanity is doing the same thing over and over again, but expecting different results.’”
Rita Mae Brown, mystery novelist, in her 1983 book “Sudden Death”
The enthusiast turned professional did something about their situation. They understood fictional character Jane Fulton’s quote in Rita Mae Brown’s novel. Instead of doing the same, they found their path to growing their success. Perhaps they worked more hours at their day job to pay for good voice-over training. They may have attended Improv and other training to improve their creativity. Some may have sought professional help to set up their home studio equipment properly and learned how to edit their recordings. Some may have also partnered with others, joined mastermind-type groups to learn how to set up and run their business. They learned about marketing their business according to their particular personality type and style.

The professionals don’t take audition rejections personally and taking care of themselves and others to ward off burnout or arrogance with their success. Unlike the other four types, these up-and-coming talents realized that it doesn’t matter how you get into voice acting. What matters is knowing and deciding if voiceover is right for you. The professionals learned that following a dream is a decision that leads to a commitment to do what it takes to become a quality working voice talent.

Being in voiceovers is not easy, but it can be very rewarding for talents and buyers. Helping clients develop great products can be so gratifying. But it takes work and devotion to becoming the best voice talent one can and reaching one’s goal for success.

Keep breaking that lip!