voiceover Archives - The Compassionate Voice

Voice Actors, Don’t Get A Dog

Personal VO Views, voiceover, Voiceover Bussiness Tips

The Dog You Love — Dog with Paw-He Cares

We love our pets, but like getting a new pet or going into voiceacting, we sometimes buy without considering the overall cost to maintain our new furry friends or a new business. If you’re a voice talent like me, we have to think about the long term. Will voiceacting return the love we put in it? Who can say? It’s kinda of like getting a new pet. Allow me to draw a few parallels in my story about investing in a pet, in this case a dog, and pursuing a voice-over career.

When New Things become New Headaches

I have a friend who was down in the dumps because his beloved new dog needed surgery. He adopted the dog from an animal shelter at the beginning of the COVID-19 shutdowns. My friend and the dog really hit it off. The pup was only a few years old and seemed to bring the companionship feeling that my friend longed. But, the animal had a few hidden health issues that have recently surfaced. So, my friend is struggling to keep his little canine healthy and happy.

Many voice actors have a great start and a honeymoon relationship with their career for the first couple of years or good jobs. Then, as it usually happens, the jobs start to become less and less as delivery styles change. As a result, the talent may struggle to stay sustainable in the voice-over industry. Now time and what little money is made may be spent on the wrong items. A person may start to feel hopeless and concerned that the pursuit of voiceovers was only a pipe dream.

How to keep New Things Feeling New

When it comes to pets, my friend does have some options. He is considering purchasing insurance for future bills or delaying the surgery for as long as he safely can for his pet. He enjoys his new dog and does not want to lose his new friend. My friend is also working a little overtime to help bring down the impending veterinarian debt. While finances are tight, he wants to keep his new four-legged companion.

Voice acting is incredibly rewarding and can allow a person to experience so much personal fulfillment. So, while voice actors are faced with challenges like automation and Artificial Intelligence voices, actors may still want to stay in business and find ways to adapt and evolve with the industry.

When It’s Time to Call It Quits

My friend is lucky because he wants to keep his dog, but he has admitted if his beloved pet suffers another financially burdening illness, he may need to give him up. Pets can be a lot of fun to have, but paying big bills and prolonged hospital stay costs may not be within the owners’ budget.

You do not write your life with words…You write it with actions. What you think is not important. It is only important what you do.” Patrick Ness, A Monster Calls

In voice-overs, when running a business becomes more of a burden than a job, or when it’s no longer fun, a voice actor must consider his future. While there is more work than ever, competition is more fierce that ever! Keeping up with the industry can seem like a foot race. Voice talent must stay in contact with their peer groups and industry leaders to keep up with what is happening as well as continue to train and adapt to industry changes.

So, the lesson of this little anecdote is to consider the cost of every choice, whether it’s a new pet or a new career. Like getting a furry new pet, the first few days or months after making a significant choice or decision may seem like a honeymoon, but only at first. Voice acting is a fun, fulfilling career, but it’s a lot of challenging work. Training is necessary. Good demos are necessary, and finding customers is a must.

We must be willing to let go of the life we planned so as to have the life that is waiting for us.” ― Joseph Campbell

Think about your choices beyond the new, fun stage and into the long term of living with the selections you’ve made.

Keep breaking that lip.

In Voiceovers-Just Be You

Personal VO Views, Voice over Training, voiceover

I’ve just returned from a lovely voiceover conference. It was my first real jaunt since the COVID-19 lock downs, so I was looking forward to the time away from my city. To my surprise, I learned something unexpected at the conference. Nothing new was added to my knowledge, but more of a reminder of the importance of being myself. It’s essential to keep in mind our specialness and worth. I believe you’ll agree that the real you is your best performance at whatever you do in life.

Somewhere between December 2020 and August 2021, the voiceover industry’s preferred style changed yet again. The calming voice of season individuals between the ages of 35-55 is now passé. Instead, the current (as of this writing) industry norm has changed (back) to the younger, hipper, conversational tone. The announcer tone that has been a mainstay for decades in media is again seen as unthinkable.

Change is a regular part of the voice-acting industry. Voice seekers are looking for something that stands out from the rest of the crowd, which is a great point. But, unfortunately, our industry has been so saturated with styles and deliveries, it’s becoming harder and harder to have a sound that has never been heard or felt somewhere in the audio world.

A voice talent can get pretty insecure trying to keep up with all the changes and may feel like their style is still not enough to impress the most understanding of voice seekers. Yes, it can be a daunting task, but perhaps the focus needs an adjustment.

Be You Anyway

Most people can learn to act and portray characters or types of voiceover delivery. However, if the most popular style changes with each cycle of the moon, it can be challenging to keep with “what’s in.” Perhaps the answer is trying not to fully fit in. The best advice I keep hearing from others is to “just be you.” Becoming comfortable in being oneself can be a lifelong task. However, if we master being ourselves, we may reach our own voiceover nirvana.

“This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man. ― William Shakespeare, Hamlet

Know the Great One – You

Becoming “you real,” starts with a review and study of how you talk and deliver words and emotions. Recording yourself in different situations like while talking to a friend, a client, or someone you care for, can help you learn your authentic sound. Once you’ve studied the true actor in you, you can shape your voiceover deliveries to reflect your sound. That original “you” voice sound is conversational and authentic. Once you’ve studied and mastered you, your sound will never go out of style. There is an audience for your realness as you use that talent to connect and deliver your scripts.

As I’ve blogged before, change in life is a constant, but no one or thing should force you to switch from being who you really are. As voice talents, let’s remember that our best performance is when we are genuinely ourselves and free to give our best performance.

Brake that lip!

What now in Voiceovers? Thoughts on Coping with Change

Business Renewal, Business Tips, VO Business Tips, voiceover

Man Overwhelmed by What's Next in Voiceovers — Image by Gerd Altmann from Pixabay

How many times have you said in the last year, ‘What now?’ It’s incredible to me all the stuﬀ I have to adjust to every week. As a voice talent and business owner, it seems that I’m constantly questioning the latest things. So how do you handle the constant daily changes in your voiceover business and life in general? What do you do when you feel you can’t take another new thing? Here are some thoughts on how to get a grip on ever-present changes in voiceovers.

Don’t panic. Take it slow.

While I genuinely believe I am incredible, sometimes I have to read or hear something a few times before I get it. New social media sites or home appliances can take a moment or two to understand and learn how to operate correctly. If I get stuck in my understanding, I’ll seek expert help. Depending upon the situation, a good YouTube video can be a great source of information, reducing my anxiety and helping me get up to speed on a matter.

In voiceovers, taking direction is essential to success. One key focus of any good talent is to learn to take direction. Taking direction means correctly hearing or receiving feedback and then making the appropriate changes for the next performance. Being directed can be stressful and may seem like a lot. So, it’s essential to calm the mind and then focus on the critical points of the direction. If there is still a disconnection, repeat to the director what is wanted or ask for clarification. It’s better to ask for help than to deliver something completely different or unwanted by the producer.

Accept the Change (That’s life)

News flash. We are all getting older with every passing second. While this reality may not matter to a young adult, anyone over 35 acutely feels the aging process, especially in today’s youth fixated society. We should see change as an opportunity to grow and become more than we are at the present moment. Whether it’s a new technology, a road, app, or business style, there’s usually a simple explanation available to help us through.

The rise in automated voices or Automated Intelligence (AI) software has many voice actors panicking. Voice professionals wonder if the AI will make it hard to make a living or work in an industry they love and enjoy.

Voiceovers is like any other business. Change happens. A good approach would be to research and fully understand the new variations happening in the business. With understanding can come a since of where one can fit into the AI industry. It’s better to face change head-on and find a way to make it your friend, not your foe.

“He was swimming in a sea of other people’s expectations. Men had drowned in seas like that.” Robert Jordan

Don’t Become Overwhelmed.

Of late, I’ve noticed that keeping up with the social media world can be a little challenging. Finding something to post that is stunning and gets a lot of net traction can be like throwing paint on a wall and hoping it sticks.

Seemingly, there is a new app, program, social media platform, or computer thing every week! I’m not sure if humans were built for our technology roller-coaster ride. Many of us are just hanging on or faking it. Some are about to get thrown oﬀ at the next curve! So instead of barely making it, choose what to add to your business platform or home studio and what to just put on hold.

In Mark Schaefer’s article, Keeping Up with the Furious Pace of Social Media Change, he recommends avoiding Fear of Missing Out or FOMO. Mr. Schaefer comments, ” As you build your social media tribe and the conversations multiply, you have to adjust and come to grips with the fact that you have a life beyond social media. Some thing(s) are going to slip through the cracks. Allow that to be OK.”

Your life and time are precious, so take on what you can do well and do them consistently. Learn what you must in voiceovers and pick up the rest down the road. It’s better to do a few things well than a lot of things poorly. You’ll sleep better too.

Break that lip!

5 Types Of Voice-over Enthusiasts

Personal, Personal VO Views, VO Business Tips, Voice over Training, Voice talent renewal

Boy shouting into microphone — Photo credit: Yingnan Lu from Pixabay

Do you ever wonder what makes a quality voiceactor or narrator? There is no sure-fire predictor. Quality is forged in fire and effort, and top voice talents are no different. Let’s look at five of the most popular types of voiceover or VO enthusiasts that could lead to great voice talents.

Curiosity Seekers

The seekers have become aware of voiceacting and think it’s great. Perhaps they are into gaming or elearning and have become curious about voice acting. They may know someone or have seen an advertisement about voiceover and believe they can have a good shot at being a top in the industry. They think with some information and an agent, they can start working as a voiceover practically overnight.

Professional VO Students

These students have taken class after class and have a good handle on the voiceover basics. They may have had instruction in Improv and or acting plus have an idea of their best niche. But, year after year, they have still not invested in a good demo or actively pursued any voiceover jobs. They may feel they need a little more time or need to become better situated in their day job before looking for VO work. It will be soon for them, but not today. They feel they’re not quite ready.

VO Sales Pitch Buyers

These poor souls may have attended a class at their local community college or participated in an online advertised voice-over presentation, and as a result, invested money in a voice-over demo. Unfortunately, they recorded their demo before they had the basic skills necessary as an actor and business owner. They may have paid out thousands of dollars (sometimes from credit cards or needed savings). While they have tried to make sound business and marketing gains, the work is just not coming in. They have or are starting to become discouraged about voice acting altogether.

“Where’s My Money” Talents

These folks had a few good jobs at the start of their voice-acting career. It looked like they were headed towards great success. Yet, after that great start, the work came to an abrupt halt. They are puzzled as to what is wrong since they booked some great jobs at the start of their career. They are beginning to lose confidence and wonder if the system is rigged.

Enthusiasts Turned Professionals

These budding professionals may have started voice acting career as anyone of the first four. They may have been told they have a nice voice and should consider voice acting. As a result, they invested money in the field, but, initially, were unable to maintain a business or find VO jobs. Some may have procrastinated because they dreaded marketing or rejections from lost auditions. Yet, while the times were tough, these folks did not quit. They made changes to keep their VO business dream alive.

“Unfortunately, … ‘Insanity is doing the same thing over and over again, but expecting different results.’”
Rita Mae Brown, mystery novelist, in her 1983 book “Sudden Death”

The enthusiast turned professional did something about their situation. They understood fictional character Jane Fulton’s quote in Rita Mae Brown’s novel. Instead of doing the same, they found their path to growing their success. Perhaps they worked more hours at their day job to pay for good voice-over training. They may have attended Improv and other training to improve their creativity. Some may have sought professional help to set up their home studio equipment properly and learned how to edit their recordings. Some may have also partnered with others, joined mastermind-type groups to learn how to set up and run their business. They learned about marketing their business according to their particular personality type and style.

The professionals don’t take audition rejections personally and taking care of themselves and others to ward off burnout or arrogance with their success. Unlike the other four types, these up-and-coming talents realized that it doesn’t matter how you get into voice acting. What matters is knowing and deciding if voiceover is right for you. The professionals learned that following a dream is a decision that leads to a commitment to do what it takes to become a quality working voice talent.

Being in voiceovers is not easy, but it can be very rewarding for talents and buyers. Helping clients develop great products can be so gratifying. But it takes work and devotion to becoming the best voice talent one can and reaching one’s goal for success.

Keep breaking that lip!

A Hike to Remember

Personal VO Views, Voice talent renewal

The pre-hike briefing — **Getting ready to walk**

I don’t know about you, but I’ve learned that many changes and challenges have similar lessons. If you participate in sports, you know full well how sports can relate to business, even the voiceover business. With that, I’d like to tell you about my first adventure hiking. Hiking and voice acting are alike; you have to go with the flow and don’t quit.

The Adventure Begins

Recently, I went on my first real hike. Before the trek started, our leader asked us not to talk too much as we walked and focus our thoughts on nature. So, I was expecting a nice calming walk through gentle backwoods near Northwest Washington, DC’s old and historic neighborhoods. Instead, I experienced rough milled trails through wooded areas and dirt corridors compacted with sharp rocks, small and round boulders, hard stones, and bulging tree roots. Small streams were also in our path that ran under full, leaf-laden trees that shaded our two-and-one-half-hour walk.

The tree cover was fine, especially when a summer shower passed over us. But then, there were the steep inclines and descents. Someone (the U.S. Park Service, I presume) nicely positioned long wooden planks, like the ones you see on railroad tracks, as steps along the steep inclines. We walked up and down the vertical passageways over the planks with some protruding because erosion had washed away some of the dirt and sand that initially surrounded the wooden stepladders.

After about an hour, the hike was no longer fun for me. But, not wanting to show my unease about the terrain, I followed my group of hikers with a smile and kept moving. The leader, a well-seasoned hiker, strolled over the stone and dirt almost gliding as she took every step in a carefree manner. She seems to glance down only occasionally at the changing surfaces under our feet.

On the other hand, I had to carefully watch my every step to not trip over a stone or tree branch and break my neck! (No Uber here.) I was so happy for the occasional stop for a quick drink of water, but we were soon up and at it again.

I know we were supposed to be enjoying nature. But my primary thoughts were not to fall and keep moving. Each time I saw another steep climb or questionable ascent, I just told myself to keep going. Complaining was not going to get me out of this hike any sooner or stop the slight pain in my toes from wearing hiking boots that were just a little too snug. I tried to adjust my toes in my shoes the best I could and kept walking…and walking…and walking until the walk was finished.

After what seemed like hours, we ended our walk, which was just over two hours. We each reflected on our experience and what we thought of the walk. My comments were brief, but my primary thinking was I just had to keep moving and I would be all right.

Hiking and Voice Acting

You’re probably wondering what does hiking have to do with voice acting? Two words: keep moving. The path to voice acting success is never a straight, smooth path. Granted, some people find success quickly and consistently, but I don’t believe that is the case for most of us dedicated to finding our voice acting success. After the walk, someone said that we bump and hit our way through finding our right path to success. Sometimes, the trail is impassable and we have to try again or we find that our timing is off. So, we stop for a while, regroup, and start again. It can take years to find the right niche for our business. And it may take years for us to partner with stable clients with whom we can enjoy working regularly. So, it sounds like voice acting is a lot like hiking.

Life is a Mirror of Itself

Life takes us on many fantastic journeys if we allow it to teach us along the way. Our goals may point us to what we want, but our paths are usually never straight or smooth. We have to take each day as it comes and keep our most important things on top of mind. Today we may do our best and accomplish much or perhaps not. Either way, we must courageously walk these paths if we expect to carve out a life that we can look back on, and with assurance, know that we did our best and learned from the tests.

Keep breaking that lip.

Five Ways to Confront the Redefining Voice-acting Industry

Personal VO Views, VO Business Tips

The voiceover industry is truly on a roller coaster ride. There is an incredible uptick in those seeking to get into voiceovers. There is the pressure to have a “studio quality” in-home recording space (competition), more online and at-home upgrades, and all of us need to up our game, again. The typical talent may feel like she or he is in a whirlwind. The COVID-19 concerns of 2020-2021 are just a portion of what should be front of mind for the typical voice talent. What’s more, there is an ever-increasing number of apps and software programs threatening to replace the whole voiceover industry practically overnight. The year 2021 has more challenges than can be listed in any one blog. Now, I’d like to focus on some ways to challenge back. Here are five ways to confront the changing business and voiceacting landscape.

Stick with your Basics

Influential business people know the importance of staying on top of their game. Becoming stagnant will do nothing for your business, so keep working with coaches, reviewing your social media plans, and always be open to thinking outside the box when marketing your business. If you can’t afford something, barter for that skill or service. Do what you need to do to grow your business smartly.

Keep in mind that popularity rarely leads to lasting success. Once you are successful, your favor will follow. Please don’t get it mixed up. You’re in business to meet your clients’ needs, not to have the most Instagram followers or Facebook friends.

Listen and Learn

I like to organize and run things in a particular order. It gives me the illusion of control. But that’s not a good policy for growing a voiceover business. We need to remember to expose our minds to new ideas and be open to new learning and communities of thought. Being anchored in your own values will help you critically listen to others without losing yourself yet still gleaming from other viewpoints. Set time to learn how others are dealing with changes, the issues faced by potential clients, current and future competition, as well as changes in the industry. Know what’s hot and what is not. The only way to really grow is to learn.

Steven Spring gives six tips to becoming more open to new ideas in Keeping an Open Mind: How to Embrace New Ideas. Spring wrights, “Avoid closing yourself off. Welcome new situations that are different from those you’re familiar with. When you’re exposed to differing opinions, look at them as learning experiences.”

Receive the New

Many voice talents acutely listen to commercials and other audio messages to stay current. This simple exercise can help a voice actor keep up with the changes in the industry. Listen and know what styles are taking hold. The tools of business constantly change. I remember a time when it was “all the rage” to complete one’s own taxes. Now I hear a lot of small and big businesses stand by having their taxes professionally prepared. The American tax laws can change without notice and often within the same filing year. Hence, it makes sense to pay a professional who is just as proficient as a tax preparer as you should be as a business professional. Receive and apply the new; it’s there for you.

Believe in You

As creatives, voice actors are extremely sensitive. This means we have to know how to recover from rejection and keep on trying. Remember to glance at your goals daily to keep your subconscious mind leading you towards your most significant accomplishments. Don’t let fear and doubt keep you on the sidelines. Keep on trying; believe in you.

Don’t be pushed around by the fears in your mind. Be led by the dreams in your heart.”― Roy T. Bennett

Reward Your Hard Stuff Work

Many people find marketing and reaching out to strangers as the hard stuff in growing a business. But without new business, we don’t get to do much of that which gives us purpose and enrichment. Do the hard stuff and then reward yourself for your efforts. While we all would like more money, don’t make every self-reward about money. Complicated things like cold calling, practicing, and the like need more substantial rewards. Find what really touches your soul and reward your most minor efforts to get through the hard stuff. If we continue to press through enough hard stuff, we will reach our success plaque.

That’s all from me for now folks. Keep on breaking that lip!

Five Concepts to Becoming a Voiceover Entrepreneur

Business Tips, voiceover, Voiceover Bussiness Tips

One good thing about being an employee is you are usually not the person taking all the business risks. I live near a Government town, and Federal Jobs are at a premium. Perks to being a Fed are you have lots of benefits, healthcare, and a regular paycheck. If you’re sick, you get paid. If you go on vacation, you get paid. If you work well at your job, you get paid, and if you don’t work so well, you still get paid. It’s nice work if you can get it. However, if you decide to make voice acting your side business or second career, the transition from employee to running your own voice-over business can be from one extreme to the other. In a few words, no work, no wealth. While the learning curve is very real, applying these five concepts may help you go from employee to voiceover entrepreneur.

As an employee, you can work hard and become a big shot! While you may be a great team player and phenomenally successful in your job, your responsibilities and functions as a self-employed voice actor are going in a new direction. You are the voice talent, as well as marketer, mixer, director, producer, manager, housekeeper, troubleshooter, and the list goes on. But if you’ve never run a business, it may take longer than you expected to get your head around running a company. Here are a few unconventional concepts.

Cast off the Old Thinking

Most of us have had at least one bad boss, and some of us have had many bad bosses. As a self-employed voice actor, you may need to change your opinion of what a boss is and does. As such, there is a vastly different mindset and risk level when all the voiceover responsibilities fall to you. You are the fall person for the good and bad decisions connected to your business.

Bosses have to take chances and make the tough calls and, if so, stand-alone with their decisions. You may need to change how you feel about persons in charge in general and start mentally developing the mindset of a leader who is ready to take on the unpopular challenges.

The greatest day in your life and mine is when we take total responsibility for our attitudes. That’s the day we truly grow up. “ John C. Maxwell

Forgive the Past

The older we get, the more we have experienced. While our past is excellent material and foundations for our acting, it can also remind us of hurts, regrets, and old wounds. These negative thoughts and attitudes can affect how you run your business, interact with people, market for clients, and your performance as a voice actor.

Voice acting or acting for that matter is a performance art. We bring all we are to any performance even when it’s too much or in the way. Release yourself from the old attitude and thoughts, which may not have been a problem in other professions and jobs but could seriously hinder your voice over success. Forgive (yourself included), make peace with your past, and learn to shape your history to fuel your future.

Learn to Play – Anew

I’m a big proponent of playing, but I’m referring to the kind of play that leads to creativeness. Likewise, allow yourself to think like a child, be silly, have fun, and use your imagination in creative ways. These activities can awaken hidden acting talents and help your succeed.

Stop Thinking Like your Former “In Crowd”

As a native of the US East Coast, I’ve noticed that we have a way of thinking and acting. Many people come to my area to climb the ladder of success. Often people pick up an attitude about themselves that exhibits a perceived self-importance. They brag about their success, who they know, or their educational background. The “In-Crowd” enjoy each other’s company, so there’s no loss of conversation among them.

While bragging about one’s job success may be nice, it will not usually endear you to potential clients. Humility is a quality successful voiceactors know well. Thriving voice talents understand the importance of listening (being directable) and having empathy for others. And since voice actors often have to lean on each other, good actors know how to encourage and build up others. The spirit of humility and forthrightness is an incredible magnet for making the right connections and developing strong relationships.

Success is the byproduct of good communication, the right attitude, and confidence as a voice actor. Arrogance, no, but confidence knowing you’re a good talent and doing your best even when you don’t get the job.

Give yourself Time to Renew

Unless you began voice acting as a child, you have years of learning and relearning to do. Give your self-time to learn how to run your business well, develop encouraging friendships, work with coaches, and the many other aspects of the professional. In 9 ‘Mindsets’ You Need to Switch From Employee to Entrepreneur, Maite Baron writes, “Being an entrepreneur involves learning many new skills, unless you have the funds to outsource what you’re not good at or don’t want to do.

I once heard of a voice actor that waited four years between his first VO job to his next one, all while traveling to auditions, getting coaching, and learning the business. Can you imagine four years between voice-over jobs?

If you love this business, it may not love you back right away. Give it time. Learn and actively seek to grow your skills. Shape your company for the success that brings you true fulfillment as a voice actor and as a person. If you hang in there, the accolades will come.

That’s my two cents, now break that lip!

Voices of Color: We’re Here

Personal, Personal VO Views

Over the past few weeks, the United States (followed by the World) has endured an onslaught of race relations issues. The voice-over community has not been immune. Allegations of disparities in hiring ethnic voice actors have also come to light. The COVID-19 pandemic is the backdrop for today’s increased anxiety and mental strain. As such, coping with the changing economic landscape, human understanding, and addressing of contemporary ethnic issues are more challenging than ever. But this time can also uncover new possibilities for voice seekers and talents in many genres. Take hope and know that voices of color are ready and available for hire.

As a voice actor of color, I see some of the recent tensions in a different light. For the first time, many voice producers are becoming aware of possible unknown disparities or biases.

As such, I see this as a way for some to build new connections with voice casters and producers who may not have previously considered minority actors for their projects. This may be a great time to make a positive step forward toward developing new relationships in the voice acting world.

We See What We Want To See

We know there have been issues. I’ve known what it’s like to feel the challenge of convincing voice casters to consider minority voice actors like me. Furthermore, I’ve seen eLearning, audiobook, and other projects for general audiences routinely cast outside of the minority voice-over community. Last of all, I’ve even heard autobiographies of famous African Americans voiced by sound alike, non-African Americans.

Sure, there are actors like Morgan Freeman, Angela Bassett, and others, but the list of minority voice-over actors is a long one. Today’s voice casters have many fine actor choices who are excellent performers just waiting to be considered.

I believe most of the current disparities are the result of people doing business with those they know, are familiar with, and are within their communities. Dr. Pragya Agarwal sheds light on this in her Forbes, December 3, 2018, on-line article. In Unconscious Bias: How It Affects Us More Than We Know, Dr. Agarwal writes, “confirmation bias is, where people are more likely to choose or associate positive qualities to people who look or sound or seem more like themselves or belong to the same social and ethnic group as their own.” This is human nature; we are all human. So, lets consider varying our habits.

Coming together is a beginning; keeping together is progress; working together is success.”

Edward Everett Hale

Ready and Available Talent

As society seeks to heal human biases, this time may present significant opportunities for actors of color. As more producers broaden their talent potentials, minority voice actors should be ready to show their stuff. One of the most remarkable points to be known for is as a business professional who gets it done. All voice actors, regardless of ethnicity, should seek to show up and work their business with pride and excellence.

As voice seekers look to expand and broaden their pool of talent, this is an opportunity for all voice artists to put their best foot forward. Let’s remember the basics:

Know your niche
Deliver what you promised on time (early)
Make sure you have a quality home studio
Develop necessary home audio skills (editing, processing, etc.)
Have a current functional website
Continue training
Keep your web presence postings positive and uplifting

Practicing these good basics and continuing to do your best for your currents and future clients will help you reach the success you want to achieve.

We Are the (Voiceover) World

We all want to be seen as equals. Still, the World will never be fair. Sometimes you will lose, be left out, dropped, and passed over. You will suffer losses and biases. Sometimes you will have to change your approach and find another way around and to win. That’s the game of life.

As I’ve said before, our time on Earth is too short to let the “bobbed wire” of life keep us from continuing our journey to success. It’s still about building relationships. As our communities seek to heal and rebuild, we can all work together to produce awesome new projects, opportunities, and better relationships.

Together, we can break that lip!

Holding Up In 2020: Have It Your Way

Business Renewal, Personal VO Views, voiceover, Voiceover Bussiness Tips

As I hope you know, the world is in the midst of the Covid-19 onslaught on our society and our way of life. As such, we have to make drastic changes in our daily lives to stay healthy. Countless news programs, commentaries, podcasts, preachers, and scientists give us their daily take on how to adjust to the ever-changing “new normal.” But I’ve come to understand that changing during this unprecedented time in world history can only go so far. Each of us must decide how to make it through these strange days.

If you’re running a business (like voice acting), there is a fair amount of adjustment needed for dealing with things as a creative and entrepreneur. I’ve come up with a few thoughts to consider for adjusting to the new normal your way.

Don’t Get Overwhelmed

While voice actors should keep abreast of the types of voice delivery popular in media and entertainment, we need to dial back the doses of bad news. To be clear, communication that leads to feelings of depression, sadness, hopelessness, and fear are bad news. Keeping informed of the latest health developments and strategies for staying safe is a good idea. But you may have noticed by now that too much of a perceived ”good thing” may not be so good after all.

Limit daily news and media time. If it’s breaking news, you’ll probably get a Tweet or Instagram post about it. Review several sources of news to help you determine a balanced view of the information. You must think critically about what you are seeing and hearing to decide what’s best for you.

In, What to Do When You Get Unexpected Bad News, Suzanne Kane writes “Go straight to the source to eliminate bias or watered-down information that may be more opinion and hearsay than factual. To properly deal with unexpected negative news, you need to arm yourself with the facts.”

Maintain your Daily Wellness

Hopefully, you have some idea of what a thriving daily routine looks like for you. Keep your physical health in check, and make sure you are also watching your dental health. (Ever since I learned that many of the ancient Egyptians died of gum disease, I’ve become a big supporter of good dental health.) Likewise, watch your weight by getting in regular exercise and healthy relaxation. I find cycling helps me to stay mentally and physically healthy.

Practice Caution until the Cure

Many of us are finally getting opportunities to do more outside our homes than grocery shop. We can now visit museums, shops, beaches, churches, restaurants, and friends! But there is still a need for extra caution in society. Have your fun and do as much as you need to maintain good relationships. Of course, make sure you’re practicing the official guidelines for venturing out in public and around others.

Stretch your Creativity to the (legal) Max

It will take most of us a lifetime to understand and reveal our true selves. Use this time of adjustment to continue to see what is in you and express it creatively. For example, you don’t have to be a voice actor to invest in training in voice or acting. Get in on virtual learning and artistic pursuits to see what comes from within you. Let yourself laugh at life and dream of how the world would be if everyone were just like you. If you’re a voice talent, never stop investigating the possibilities of advancing your creativity to that which lies within you. Continue to harness your creative “gold mine,” your mind.

Nurture your People

Your new normal should not be void of people. Again, voiceover people know and understand the importance of human interactions. We know that you cannot relate and reach others without understanding them. We need our families, friends, neighbors, and even some of our enemies. People teach us to succeed, fail, fight, love, grow, and adapt. Spending all your time behind physical or virtual walls does not lead to good relationships or mental health.

The worst solitude is to have no real friendships.” Francis Bacon

Use the virtual tools available to connect with others. Moreover, meet others in safely distanced setting to talk, laugh, and just be yourself. You need your people and they need you. Don’t deprive them of you. Nurture others and you will find your spirit is a little lighter every time you interact with people. Find a way to make it work your way.

Your survival is now in your hands. You are too special to lose, we need you. Take the advice on being safe, but don’t let being safe strip away your life. You can make it through 2020 and beyond. I’ll be listening for you breaking a lip.

5 Things Voice Actors Can Do Now to Stay Noticeable

Business Renewal, Business Tips, Voiceover Bussiness Tips, Voiceover Clients

No matter your background, language, or location, life for you has changed. The COVID-19 incident has changed the present and is yet to reveal its whole effect on our future. But as an optimist, I believe life is still worth living. As a creative, living is not just consuming food or having fun; it means being able to create, share, and give to others. This is a great time to find new and emerging opportunities for helping others through the expression of one’s creative talents. But, with the ongoing readjustments facing our society, you may be wondering how to adapt to the fluctuating “new normal.” Here are five ideas on how to re-evaluate where you stand in the voiceover market and stay noticeable to current and potential customers.

1. Let Others Know You’re Available

The current business environment presents a great time to send friendly contact messages to customers. Let your current voice over clients know that you care about them and are here to help if needed. You don’t have to ask for work but offer something meaningful to your client. If you have other skills, talents, or related contacts, let others know you can be a part of their solutions to adjusting to the new challenges of today’s business world.

When reaching out to potential voice-over clients, use the same approach. You want to see where people are and how you can help them with their needs. Show your heart as a creative and someone that brings value and service to society.

Most people don’t like change. They revolt against it unless they can clearly see the advantage it brings.” John C. Maxwell (Pastor & Motivational Speaker)

2. Get Really Good at Social Media

Social Media is the preferred method of daily communication. Usage over many platforms continues to escalate. Review your social media analytics and what others are drawn to in your postings or blogs. Note what is working for your sites or not working. Review other voice-actor sites and see what posts are getting the most attention plus look into incorporating similar methods into your platforms. Learn to communicate in the language of current and potential customers. Oberlo notes that “If you cater your content toward the audience of the social media platform, you’ll be successful.” Direct your strategy for meeting the right market at the right time. Make your presence about willing to meet the needs of others.

3. Develop Partnerships

You don’t have to limit new partnerships to just voice talents. Most of your outreach should be to those who can use your services or who you can help reach their business goals. Follow various businesses on social media or in virtual meetings to get an understanding of other industries. When possible, make meaningful contributions to postings and conversations. Look for connections related to shared interests, activities, and future goals.

Inc.com says, “Such partnerships are just as beneficial for businesses of all sizes, provided each partner knows how to build, cultivate, and make the most out of the partnership. Once you’ve found your partner, work together to build something that will benefit you both for years to come.”

Look for companies that are doing something that would benefit both of you and help seek to develop mutually beneficial partnerships. And always interact with respect and in a positive, bipartisan way.

4. Renew your Mailers

Contact via mail is making a comeback. This is a good time to use postcards or other printed material to reach out to local businesses. Develop a timely message and let your community know you are here and how to make contact.

5. Keep a Virtual Eye on the Industries

With the current pandemic, there has been an explosion of virtual video meetings. Diligently watch the virtual meetings and industry leaders’ presentations. With such a wide variety of virtual experiences, don’t limit yourself to voice over sites. You can find potential clients across the board and in many genres. Increase your personal knowledge about new topics or take up new skills. Open yourself up to the winds of opportunities and skills you may not have considered in the past.

It’s a new day and time. Don’t limit yourself. Keep yourself marketable and viable through the crisis of 2020.

Break a lip!

Voice Overs