Leesha

Voice Overs

leesha@compassionatevoiceover.com
240-988-9693
Commercial Narration Interactive voice response

Social Wise is a Voice Actor’s Mission

VO Business Tips, Voice over Training, voiceover, Voiceover Bussiness Tips

Most business owners understand that their website is the place to park their info for the world to hopefully find their business. One’s social media presence is another matter. Today’s voice-talent will have a hard time finding work without a wise and specific strategy for getting the word out about them via Social media.  If you want to be a real player in the voice acting arena, make sure you’re getting your effort’s worth in communicating through Social media.

Choose the Best Social media Sites for Your Business

Every so often, I come across someone in business who proudly announces that they are not on Facebook.  What gets me is the pride the person has in the distinction.  I think some business owners feel that they are hiding from a whirlwind of social chatter or protecting their privacy by not being on Facebook or similar platforms.  While this may be a nice thought, the lack of social media participation only keeps a company away from potential clients.

For more on platforms, Kris Spisak, in 2019 Social Media Trends & Statistics— (January 2, 2019, Business 2 Business), outlines the social media platform trends and audience.  Limiting your Social media to the right platforms can help you narrow down where to find your best on-line audience.

As a voice actor, it can be a challenge to choose the right platforms.  Voice actors place their demos on their websites, so there’s no need for daily post clips from jobs on social medial (which is a very bad idea).  So, voice talents must be a little creative on what works to keep in front of potential clients.

When looking for your client’s “water cooler” so to speak, start by searching general terms associated with your clients’ niche.  Search for networking events your clients may attend and see if the events have social media sites.  Likewise, your clients may already have social media pages (which I’m sure many do).  Follow them and read their posts to get an idea of how you can help their business. Make sure you review as many platforms as needed to find your potential market.

Narrow your search to companies in your genre.  Look for the social media platforms of potential clients.  When you read the posts and comments, give honest and uplifting feedback that shows a positive attitude and that you have an idea of your potential client’s challenges.

Maintain an Active Presence

Once you have established your Facebook, LinkedIn, What’s App or other presence, make sure you’re making regular postings.  Many voiceover talents feel social media can be overwhelming.  To help bring order to regular postings, use a post planning tool like Hootsuite, Postplanner, etc.  You can set up your activities to continue without your constant oversite.

Once you’ve decided on how often you post to your sites, I suggest you try your best to keep that schedule.  For myself, I find it annoying when I receive newsletters at irregular intervals.  To me, it appears the sender has no structure; I never know when an email or social media post may emerge from the writer.  Equally, those who follow you may look forward to your posts, so don’t keep them waiting. Keep your posts timely.

Don’t Fear Being Personal

I think sharing a little personal information can help potential clients get to know you. Don’t share anything you’re not comfortable with, which is also very wise.  Share posts from sites you like, give a kind greeting with a beautiful scene, or relate some bit of information that can benefit others. Something as small as remembering other’s special holidays and occasions shows you have a personal side and perhaps a good sense of humor.

Only Speak in the Positive (Someone is Always Watching!)

What we post has repercussions. Speak, kindly always.  Now more than ever, personal views shared on Social media can be a career killer.  Crisis management can sometimes address unforeseen posts and items taken out of context, but why create your drama (away from the microphone).  Make kindness your partner on your road to success.  For more on crisis management, see Your Comprehensive Guide to Social media Crisis Management by Sapir Segal.

If you currently have negative posts on your sites, consider removing them.  Your views are important, and so is your business and social presence.  Make an impression that will draw others to you not away from you.

It’s your mission to make a good impression and be social wise so you can break that lip!

Voiceover Success is in the Focus

Business Tips, Personal VO Views, VO Business Tips, Voice over Training, Voiceover Bussiness Tips

I’ve heard the expression that in decision making, you should ‘throw it (an idea) against the wall and see if it sticks.’ Does this apply to your voice-over success strategy? In voice acting like any other business, if you want to be successful, you must be focused.

If you’ve ever watched the feeding of dangerous pets or zoo animals, you’ve seen a trainer throwing assortments of mouthwatering morsels that are all quickly gulped up by the animal to make room for the next catch. As a voice talent, you don’t have to mock the feeding of an animal. It’s okay to choose what you want and what you don’t want to do in your business. Making wise choices in running your voice-over business will improve your performance and lighten your mental load on your pathway to success.

It can take many years to become successful in the voice acting business. Those of us in the industry, usually have only a general idea of how long it will take for us to reach our perceived success, whether it be money or voice-over jobs. The uncertainty of the time to success is the most substantial reason to focus and choose what works for you.

Know What You Do Best

Identify what you are best at as a talent. Are you drawn to performing commercials, audiobooks, or narrations? Focus on that skill or those skills in your training pursuits. If you’re not sure yet, verify with your coach where your best voice performance lies and then research on how to be the best in that genre.

Not everything matters equally, and success isn’t a game won by whoever does the most. Yet that is exactly how most play it on a daily basis.” Gary Keller, author of The One Thing

You don’t need to go after all areas of voice acting. Focusing on what you are good at will lead you to success faster than the “catch whatever” attitude when searching for and accepting voice-over jobs. Target your best audience through marketing and focus on the jobs you want.

Now that you know what you are good at, what does the voice-over industry need in your preferred genre?  Is the market changing? What are the ideal styles that work best in reaching targeted audiences’ clients? Look, listen, and find out what voice producers want and focus on being in the position to deliver those tools with excellence.

Become the Best You Can

Train, practice, and train again. With the fast pace and change within the voice-over industry, you must be open to what is working now. Are you current in your voice acting delivery and style? How can you improve? Your best delivery today should be relevant for today and not what was good yesterday or last year.

Get the Word Out About You

Market to the voice-over seekers in your chosen genre. Purchase marketing or client lists if needed and reach out by email or social media sites or even cold calling. If your budget does not support the purchasing of voice-over contact lists, do your web search using keywords and phrases to narrow down potential voice seekers in your area. Once you feel you’ve exhausted the search in your area, expand nationally, and even internationally to find your target audience.

Stay Focused (Don’t Change Unless You Must)

You may receive offers to do other types of voice acting work, so consider your options carfully.  I’m not suggesting you leave money on the table, but if you move from your goal, you may fracture your focus and lose sight of your goal. There are many types of voice acting, so staying in your voiceover genre will grow your business more steadily over time to the goal you want.

Focus as you break a lip!

Kindness: Shared, Remembered, Returned

Business Tips, Personal VO Views, VO Business Tips, voiceover, Voiceover Bussiness Tips

I recently vacationed in Idaho and stayed at a resort hotel. Late in my stay week, I left my hotel room early one morning for breakfast. When I returned later that day, I found a note from the housekeepers thanking me for my stay. While the note could have been an indirect reminder of the gratuity, I’d like to think the note was just a sincere appreciation. Each time I encountered the cleaning staff, I made a point to greet them pleasantly and compliment them on their services. I was so moved by the note, that I left a “nice” gratuity in response. Never underestimate the power of kindness.

The Merriam-Webster Dictionary defines “kindness” as the quality or state of being kind, treating people with kindness and respect. Kindness, such as in the case mentioned above, prompted me to increase the amount of gratuity I planned for the cleaning staff. It also gave me a good feeling that I was appreciated as a guest.

Likewise, I had a different episode just a few weeks before my vacation. A neighbor in business has shown me little kindness over the past few weeks. While she has not said anything overly offensive, her short emails written in bold, capital letters and her curt responses to my emails regarding community matters, gave me the feeling that she has a low personal regard for me.

Now, this is not entirely a rant; it’s more of me pointing out a lost opportunity. I believe the services my neighbor offers could be enhanced through narrations, targeted voice marketing prompts, and information videos on her website. Moreover, I support her vision and applaud her as a successful entrepreneur. However, due to our interactions, I believe our working together would not be beneficial. Alas, the experience is a missed opportunity due to the lack of kindness.

Kindness Matters

Speaker and author Bob Burg once said, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Do people trust you? Do people like you (and do you care)? Are you genuinely kind to others? We all have good and bad days, but do you try to maintain an attitude of openness and kindness? Small acts of kindness can determine your business’s future, primarily as a working voiceover artist.

Don’t Miss Your Opportunity

Working voice talents interact with many potential clients throughout the day. The person that serves us in the restaurant may be the owner. The Uber driver may be part of a small company burgeoning on video success. Your neighbor, whose child has just visited your door requesting a small donation to his or her high school band’s field trip, may be in need of your business services.  Voice actors are like passion ambassadors.

We have fantastic opportunities to touch the world through our human voice. The art of vocally communicating emotions that compel others to act can best be performed by a voice actor and second to no other mode of communication. It all starts with the behavior of kindness.

Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.”

Princess Diana

Never overlook kindness in building new friendships. Who knows, you may need the favor returned sooner than you think.  Lastly, you may further be surprised as how being kind to others helps you stand out from the pack in all areas of your life.

Be kind as you break a lip.

Scammers Still Like Voiceovers

VO Business Tips, voiceover, Voiceover Bussiness Tips

If you’re a voice talent with your contact information on the Web, you may have seen rashes of email scams. Over the last few weeks, many of my VO colleagues have received emails from potential scammers. Education and awareness are the best defense for keeping your voiceover career safe. Always practice safety online and in business; it may prevent you from being scammed.

Scams are no joke, and you should practice safety on and off-line. Voiceover talent Doug Turkel writes in his April 2016 blog,  Anatomy of a Voiceover Scam, about direct email scams targeting voice actors. His story is eye-opening as to some of the tactics used by these electronic predators. Unfortunately, the list of scams has increased since Doug’s 2016 article.

These Hoods are not Merry Men

You may think that times are changing, and voiceover scams are of a lesser concern today. Unfortunately, the opposite is true. The list of ways and methods unsuspecting new and existing voice talent can be ripped off is expanding.

Gravy for the Brain list popular scam methods targeted at voiceover talent. They include:

  • Royalty Scams
  • Voiceover Demo Reels
  • Pay to Play (P2P) Sites
  • Voiceover Training

In Voiceover Scams: How to Stop Getting Ripped Off (27th January 2017) Hugh Edwards writes that royalty scams are among the most common scams. “These scams are much more common and are actually worse because they happen all the time in our industry and are easily missed. They aren’t asking you to send them money, but they are conning you into not receiving the right amount of remuneration in the first place,” says Edwards.

Voiceover Demo Reel production is also an area that has been a feeding ground for the unscrupulous. In 5 Ways To Spot Predatory Demo Coaches, Dave Courvoisier notes the cues to spotting overnight voiceover production houses. “They will typically promise that a weekend’s work in their studio (usually out of town) will result in a dynamite demo you can take to any agent anywhere to get voiceover jobs.”

Voiceover Training is not based upon vague processes or promises. Becoming a successful voice talent involves understanding one’s capabilities and learning how to run a voice acting business successfully. No voiceover coach or demo production company can promise mastery of voice acting in a single weekend or through a few Web-based seminars. The business of voiceacting involves training and marketing. There is no short cut around acquiring and getting the knowledge to build and maintain a successful voiceover business.

Be Safe Not Sorry

Voiceover work is exciting and fulling, so take time to research all too-good-to-be-true jobs, training, and promised royalties that could end up costing your aspiration and passion for voiceovers. Protect what you love so you can do what you love for as long as you want.

Break a lip!

Time for Social Media or Voiceovers?

Personal VO Views, Uncategorized, VO Business Tips, voiceover, Voiceover Bussiness Tips

Spending time on social media is excellent for connecting within the voiceover community. The various outlets provide a unique way of keeping up with the trends, events, and innovations in the VO industry. How much time of any given day should one spend on social media? Is it possible to spend too much time socially surfing? Make sure your social media activities don’t overshadow precious work hours in other areas.

As a self-employed voiceover artist, I find time management is crucial. I know that many voice artists are versed in computer skills, which is necessary for successfully managing one’s home studio and electronic interactions. However, it is essential to plan your time wisely, so you are not spending more time on social media than in other areas of the voiceover business.

Schedule Your Time: If you share your time in many daily pursuits, plan when to check in with social media. Social media is an excellent marketing tool and provides a unique opportunity to connect with potential clients. Still, this is only one tool in your marketing plan.

Social Media and Your Business: Posting and networking are not just efforts at play. Curate your content to reduce wasted hours and individually shape your posts.

Katie Lance writes in Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content “Whether you are building your Facebook presence, creating unique Stories for Snapchat, or building a community on Instagram – curating is probably going to be a part of your process.”

Make time for other Voiceover Management: Always seek ways to hone your skills. Regular practice helps you to develop a better voice delivery, so as they say, “Practice makes perfect.” Never minimize the need for practicing your voiceover skills over web surfing. Likewise, make sure you’re leaving time for client follow-up, auditions, and other necessary daily business habits.

Don’t leave out Human Interaction: Remember, you are a talent on the move. Compassion, tenderness, and kindness are great attractors within the human spirit. Let your soul show through when meeting others on and offline. Personal interactions can lead to new business relationships just as much web connections. Social media should not replace human interaction to give it a different flavor.

Okay, now go for it, and break that lip!

Selling Your Voiceover Business

Business Tips, VO Business Tips, Voice over Training, Voice talent renewal, voiceover, Voiceover Bussiness Tips

Selling voiceovers? Of course! There’s no way around it. As a voice talent, you must sell yourself, vocally that is. To the point, no matter your profession, unless you’re living off a pile of tax-free money, you must sell yourself to receive compensation for what you’re worth. But as a voice talent, poor selling or no selling skills can put your voiceover career permanently in the hobby category with you footing all the bills! Rekindle your marketing efforts to keeping your voiceover business in business.

Get Over Rejection (and Procrastination)

Rejection is one of the top fears most people face and those who sell are no different. As a voiceover talent, you cannot only focus on performance, script interpretation, and saving up for that state-of-the-art whisper room. Jawing to your colleagues about what you haven’t done or conversely about all the great equipment you’ve purchased (using your own money) doesn’t impress anyone or lead you to fulfill your voiceover career success.

Brian Tracy.com’s blog Time Management-How to Stop Procrastinating…, says, “The best way for you to learn (how not to procrastinate) is to plan each day in advance, set priorities on your activities, and then make your first sales call as early as you possibly can. Get up, get going, and get started.”

Realize rejection is not the worst thing that can happen to your business. Putting off your marketing effort is the worst thing. You will hear “no” and “yes” from potential clients. You will also listen to clients who change their mind after giving a verbal commitment that you counted on for your VO business. The world is FULL of potential clients; get over feeling sorry for yourself and get out there and start selling your excellent voiceover skills.

Learn How to Sell

Selling tools are universal across almost all lines of business. The competitive field of voice acting does not mean we market less, but perhaps, we market more. Before you send an email or pick up the phone, get to know who you are selling your business to and how you fit into that company’s return on investments.

The Business Insider’s online article, How To Be Great At Selling Even If You Hate It, notes the following:

Successful people learn how to sell one way or the other. If they do not learn a
formal process as outlined in this post, they may make costly mistakes and develop
bad habits. If you want to increase your chances of success in business and in life,
it will significantly help you to learn the sales process and practice it so it becomes
part of your marketing DNA.

Research your Potential Clients

Do you know who needs a voiceover talent, today, tomorrow, or next year? What new venues are opening for voice talent and which ones are closing? There is no substitute for doing homework before the legwork or should I say the “finger work.”

Inc.com’s How to Sell Anything to Anybody, says, “Know your customer, stakeholder, audience, whoever you’re selling to. Know their roles, responsibilities, and objectives. Understand as much as you can about what’s in it for them. Know your competition and all the possible objections and hurdles you might face.”

Qualify Your Potentials

The next part of the research is to qualify your candidates. Your potential voice clients’ categories are primary, secondary, or tertiary. Make sure you place your voice casters in the right category. Ranking clients help prioritize your marking. Based on their potential, prioritize contacting voice casters by related projects, budget, timeline, and long-term mission.

Quicksprout.com’s Common Sales Mistakes and How to Avoid Them, instructs “Every opportunity isn’t equal. Through qualifying, you’ll get a better understanding of what each customer wants, when he or she wants it by and what his or her budget is. Most importantly, you’ll be able to figure out if you are talking to the person who can actually make the decision.”

Start or restart today using the above tips for your voiceover business to find and meet those needing your voiceover services. Make sure you leave a trail of cybernetic breadcrumbs for them to find you.

For the sake of your future customers, get marketing and breaking a lip!