Leesha S

In Voiceovers Challenges are Opportunities in Disguise

October 5, 2021 by Leesha S

If you’re like me, your years on this Earth have brought you many opportunities and challenges. Opportunities can help us grow. Challenges can bring growth or failure in the end. In this post COVID-19 lock down existence, opportunities and challenges abound yet are elusive. So, instead of complaining about what’s next or challenging in the voice-over industry, why not expand and look for ways to make voiceovers lead you to new paths of opportunities.

Elephant In The Room

I recently went to a voice-over conference and had my feelings hurt. The person was not trying to injure me, but her constructive criticism felt like she had hit me with a two-by-four over my head. The criticism was related to some recent work I had done. Her point was I needed to make changes to improve my marketability. Well, all I heard were dollar signs!

After a few weeks, it occurred to me that I should thank my critic, embrace her comments, and make the changes necessary to maintain my marketability. Her words were somewhat of a shock because I had been walking around my elephant. Once I faced ‘my elephant’, I embraced my truth and planned a better future as a voice-over professional.

“Those with a grateful mindset tend to see the message in the mess. And even though life may knock them down, the grateful find reasons, if even small ones, to get up.”

Steve Maraboli

Turn Challenges into Opportunities

Do you need to update your voiceover demos? Is your sound dating you? Are you making more excuses than cold calls these days? The excuses list can go on, but my point is it’s time to face your truths and the elephant in your room. Turn these challenges to your voiceover business into new opportunities for improving your success.

Check Your Bio

We, as voiceactors, tend to only focus on getting jobs voicing projects. But most of us have talents and skills that reach across many areas of business. We should never forget other things we can do and can bring to a table. Over time, skills can become a little rusty, which means it may be time for a refresher. Dormant skills or talents (once updated) may make excellent complements to a voice-over business. Writing, editing, marketing, drawing, painting, accounting, and other skill areas can be excellent additional income sources.

Make It Work

We all have seasons of plenty and want. The trick is to make the seasons work for you. Manage your livelihood (with the elephant under control) with a fresh appreciation of your skills. That may mean redoing your work or play schedule to be available for other jobs. If voiceover projects are less plentiful for a short time, consider seeking employment that can utilize your other skills.

For example, the voiceover industry always needs copywriters, audio engineers, proofreaders, or other invaluable skills. Look for ways you can fill the needs of the industry and develop new relationships that can lead to more voiceover work.

We get one shot at life, so it’s okay to slow down sometimes but don’t stop meeting life head-on. Whether you face opportunities or challenges, make your voiceover business work for you, and let your love of being a voice-over professional never take the back seat.

You can and are the best at what you do. So voice on and #breakthatlip

A Lesson from Cycling-Don’t Follow the Wrong Crowd in Voiceovers

September 8, 2021 by Leesha S

Have you ever been on your way following someone or something only later to find out that you were wrong? Well, I recently had that happen to me. A few days ago, I went on a bicycle ride with a new club. Strangely enough, halfway into the ride, I realized I was following the wrong group of cyclists. Would you believe it that I thought about voiceovers and my auditions and business practices? While my story started with a bike ride, my little blunder reminded me of the importance of following the right leads and looking for the right kind of voice over work. Don’t follow the wrong crowd, even in voiceovers. Find your proper course.

Who’s Zooming Who?

When we started the bike ride, the ride leader and about 15 of us started on our way out of the parking lot onto the long, quiet road in front of us. The entire club group (including my group) consisted of about 100 cyclists in several small groups. I assumed each group had its route based on the various clusters, but this was not the case. What I did not realize is that my group shared the same route as another faster group.

During our first climb, several cyclists started passing me, going up a hill. So, I assumed I was falling behind. As such, I began to work harder to catch up with this cluster of “speed demons.” Peddling faster and harder, I was putting my all into catching up, but I still stayed a few feet behind and never really made the connection.

At first, I thought that I was not ready for my group or not as good of a cyclist as I had thought. Assuming that I was with the proper cyclists, I couldn’t understand why so many passed me. But me being me, I kept trying to ride faster. I didn’t know any of the faces of the speeders, but I attributed that to my being new to the group.

When I slowed down to let a group of other riders catch me, someone in the group told me I was leaving my assigned group. The faster cyclists were a part of another group. I was following the next speed of riders and had left my original group almost a half-mile behind. (Not a good first impression.) Awkwardly, I had left my small group of seasoned cyclists and was now exhausting myself trying to catch up to a different group of stronger riders. I was following the right course but the wrong crowd.

Follow Your Proper Course

There are some great lessons in my story. As related to voiceovers, you can probably see the parallels:

Know and be who you are. When it comes to voice acting, make sure you pursue voice-over jobs that adapt well to your skill sets. The industry is constantly changing, so make sure your skills rank you at the top of your genre.

Audition within your values. This is more important than ever. Make sure you’re not auditioning or accepting voiceover jobs just for the money. Money comes and goes, but your integrity and good name are priceless.

Stay within your comfort level. There is a saying in the business that you should only do what’s fun. So make sure you’re still having fun. If that killer instinct to compete for the high-dollar commercial jobs is working for you, then go for it. If not, find what will work for you and your best market.

Work your genre, well. We’re all changing, so is your sound changing or becoming more mature? Notice your speech and inflections to make sure you fit into the right voiceover niche for you personally and professionally.

Life teaches us the right path is rarely the easy one.” Roy T. Bennett

Working hard to follow the “in-crowd” will only wear you out as it depletes the spirit and the drive of your purpose. It’s okay to follow the slower crew. It’s okay if you don’t constantly run after projects that can make you thousands of dollars and land your voice on national commercials. It may be better to pursue jobs that are more fulling and enable you to develop long-term relationships with solid clients. Perhaps, it’s time for more local work or work closer to your values and goals.

Don’t get lost following the wrong (voice over) crowd. Instead, find your proper course. Now, I’m careful to ride and voice with the right group. Keep having fun as you break that lip.

In Voiceovers-Just Be You

September 1, 2021 by Leesha S

I’ve just returned from a lovely voiceover conference. It was my first real jaunt since the COVID-19 lock downs, so I was looking forward to the time away from my city. To my surprise, I learned something unexpected at the conference. Nothing new was added to my knowledge, but more of a reminder of the importance of being myself. It’s essential to keep in mind our specialness and worth. I believe you’ll agree that the real you is your best performance at whatever you do in life.

Somewhere between December 2020 and August 2021, the voiceover industry’s preferred style changed yet again. The calming voice of season individuals between the ages of 35-55 is now passé. Instead, the current (as of this writing) industry norm has changed (back) to the younger, hipper, conversational tone. The announcer tone that has been a mainstay for decades in media is again seen as unthinkable.

Change is a regular part of the voice-acting industry. Voice seekers are looking for something that stands out from the rest of the crowd, which is a great point. But, unfortunately, our industry has been so saturated with styles and deliveries, it’s becoming harder and harder to have a sound that has never been heard or felt somewhere in the audio world.

A voice talent can get pretty insecure trying to keep up with all the changes and may feel like their style is still not enough to impress the most understanding of voice seekers. Yes, it can be a daunting task, but perhaps the focus needs an adjustment.

Be You Anyway

Most people can learn to act and portray characters or types of voiceover delivery. However, if the most popular style changes with each cycle of the moon, it can be challenging to keep with “what’s in.” Perhaps the answer is trying not to fully fit in. The best advice I keep hearing from others is to “just be you.” Becoming comfortable in being oneself can be a lifelong task. However, if we master being ourselves, we may reach our own voiceover nirvana.
“This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man. ― William Shakespeare, Hamlet

Know the Great One – You

Becoming “you real,” starts with a review and study of how you talk and deliver words and emotions. Recording yourself in different situations like while talking to a friend, a client, or someone you care for, can help you learn your authentic sound. Once you’ve studied the true actor in you, you can shape your voiceover deliveries to reflect your sound. That original “you” voice sound is conversational and authentic. Once you’ve studied and mastered you, your sound will never go out of style. There is an audience for your realness as you use that talent to connect and deliver your scripts.

As I’ve blogged before, change in life is a constant, but no one or thing should force you to switch from being who you really are. As voice talents, let’s remember that our best performance is when we are genuinely ourselves and free to give our best performance.

Brake that lip!

What now in Voiceovers? Thoughts on Coping with Change

August 18, 2021 by Leesha S

How many times have you said in the last year, ‘What now?’ It’s incredible to me all the stuﬀ I have to adjust to every week. As a voice talent and business owner, it seems that I’m constantly questioning the latest things. So how do you handle the constant daily changes in your voiceover business and life in general? What do you do when you feel you can’t take another new thing? Here are some thoughts on how to get a grip on ever-present changes in voiceovers.

Don’t panic. Take it slow.

While I genuinely believe I am incredible, sometimes I have to read or hear something a few times before I get it. New social media sites or home appliances can take a moment or two to understand and learn how to operate correctly. If I get stuck in my understanding, I’ll seek expert help. Depending upon the situation, a good YouTube video can be a great source of information, reducing my anxiety and helping me get up to speed on a matter.

In voiceovers, taking direction is essential to success. One key focus of any good talent is to learn to take direction. Taking direction means correctly hearing or receiving feedback and then making the appropriate changes for the next performance. Being directed can be stressful and may seem like a lot. So, it’s essential to calm the mind and then focus on the critical points of the direction. If there is still a disconnection, repeat to the director what is wanted or ask for clarification. It’s better to ask for help than to deliver something completely different or unwanted by the producer.

Accept the Change (That’s life)

News flash. We are all getting older with every passing second. While this reality may not matter to a young adult, anyone over 35 acutely feels the aging process, especially in today’s youth fixated society. We should see change as an opportunity to grow and become more than we are at the present moment. Whether it’s a new technology, a road, app, or business style, there’s usually a simple explanation available to help us through.

The rise in automated voices or Automated Intelligence (AI) software has many voice actors panicking. Voice professionals wonder if the AI will make it hard to make a living or work in an industry they love and enjoy.

When it comes to change, don’t forget ChatGPT. What about ChatGPT? The folks at ZDNET provide a good overview. Their short answer is “ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with the chatbot.”

Voiceovers is like any other business. Change happens. A good approach would be to research and fully understand the new variations happening in the business. With understanding can come a since of where one can fit into the AI industry. It’s better to face change head-on and find a way to make it your friend, not your foe.

“He was swimming in a sea of other people’s expectations. Men had drowned in seas like that.” Robert Jordan

Don’t Become Overwhelmed.

Of late, I’ve noticed that keeping up with the social media world can be a little challenging. Finding something to post that is stunning and gets a lot of net traction can be like throwing paint on a wall and hoping it sticks.

Seemingly, there is a new app, program, social media platform, or computer thing every week! I’m not sure if humans were built for our technology roller-coaster ride. Many of us are just hanging on or faking it. Some are about to get thrown oﬀ at the next curve! So instead of barely making it, choose what to add to your business platform or home studio and what to just put on hold.

In Mark Schaefer’s article, Keeping Up with the Furious Pace of Social Media Change, he recommends avoiding Fear of Missing Out or FOMO. Mr. Schaefer comments, ” As you build your social media tribe and the conversations multiply, you have to adjust and come to grips with the fact that you have a life beyond social media. Some thing(s) are going to slip through the cracks. Allow that to be OK.”

Your life and time are precious, so take on what you can do well and do them consistently. Learn what you must in voiceovers and pick up the rest down the road. It’s better to do a few things well than a lot of things poorly. You’ll sleep better too.

Break that lip!

5 Types Of Voice-over Enthusiasts

July 27, 2021 by Leesha S

Boy shouting into microphone — Photo credit: Yingnan Lu from Pixabay

Do you ever wonder what makes a quality voiceactor or narrator? There is no sure-fire predictor. Quality is forged in fire and effort, and top voice talents are no different. Let’s look at five of the most popular types of voiceover or VO enthusiasts that could lead to great voice talents.

Curiosity Seekers

The seekers have become aware of voiceacting and think it’s great. Perhaps they are into gaming or elearning and have become curious about voice acting. They may know someone or have seen an advertisement about voiceover and believe they can have a good shot at being a top in the industry. They think with some information and an agent, they can start working as a voiceover practically overnight.

Professional VO Students

These students have taken class after class and have a good handle on the voiceover basics. They may have had instruction in Improv and or acting plus have an idea of their best niche. But, year after year, they have still not invested in a good demo or actively pursued any voiceover jobs. They may feel they need a little more time or need to become better situated in their day job before looking for VO work. It will be soon for them, but not today. They feel they’re not quite ready.

VO Sales Pitch Buyers

These poor souls may have attended a class at their local community college or participated in an online advertised voice-over presentation, and as a result, invested money in a voice-over demo. Unfortunately, they recorded their demo before they had the basic skills necessary as an actor and business owner. They may have paid out thousands of dollars (sometimes from credit cards or needed savings). While they have tried to make sound business and marketing gains, the work is just not coming in. They have or are starting to become discouraged about voice acting altogether.

“Where’s My Money” Talents

These folks had a few good jobs at the start of their voice-acting career. It looked like they were headed towards great success. Yet, after that great start, the work came to an abrupt halt. They are puzzled as to what is wrong since they booked some great jobs at the start of their career. They are beginning to lose confidence and wonder if the system is rigged.

Enthusiasts Turned Professionals

These budding professionals may have started voice acting career as anyone of the first four. They may have been told they have a nice voice and should consider voice acting. As a result, they invested money in the field, but, initially, were unable to maintain a business or find VO jobs. Some may have procrastinated because they dreaded marketing or rejections from lost auditions. Yet, while the times were tough, these folks did not quit. They made changes to keep their VO business dream alive.

“The way to get started is to quit talking and begin doing.” Walt Disney

The enthusiast turned professional did something about their situation. They understood fictional character Jane Fulton’s quote in Rita Mae Brown’s novel. Instead of doing the same, they found their path to growing their success. Perhaps they worked more hours at their day job to pay for good voice-over training. They may have attended Improv and other training to improve their creativity. Some may have sought professional help to set up their home studio equipment properly and learned how to edit their recordings. Some may have also partnered with others, joined mastermind-type groups to learn how to set up and run their business. They learned about marketing their business according to their particular personality type and style.

The professionals don’t take audition rejections personally and taking care of themselves and others to ward off burnout or arrogance with their success. Unlike the other four types, these up-and-coming talents realized that it doesn’t matter how you get into voice acting. What matters is knowing and deciding if voiceover is right for you. The professionals learned that following a dream is a decision that leads to a commitment to do what it takes to become a quality working voice talent.

Being in voiceovers is not easy, but it can be very rewarding for talents and buyers. Helping clients develop great products can be so gratifying. But it takes work and devotion to becoming the best voice talent one can and reaching one’s goal for success.

Keep breaking that lip!

A Hike to Remember

June 7, 2021 by Leesha S

The pre-hike briefing — **Getting ready to walk**

I don’t know about you, but I’ve learned that many changes and challenges have similar lessons. If you participate in sports, you know full well how sports can relate to business, even the voiceover business. With that, I’d like to tell you about my first adventure hiking. Hiking and voice acting are alike; you have to go with the flow and don’t quit.

The Adventure Begins

Recently, I went on my first real hike. Before the trek started, our leader asked us not to talk too much as we walked and focus our thoughts on nature. So, I was expecting a nice calming walk through gentle backwoods near Northwest Washington, DC’s old and historic neighborhoods. Instead, I experienced rough milled trails through wooded areas and dirt corridors compacted with sharp rocks, small and round boulders, hard stones, and bulging tree roots. Small streams were also in our path that ran under full, leaf-laden trees that shaded our two-and-one-half-hour walk.

The tree cover was fine, especially when a summer shower passed over us. But then, there were the steep inclines and descents. Someone (the U.S. Park Service, I presume) nicely positioned long wooden planks, like the ones you see on railroad tracks, as steps along the steep inclines. We walked up and down the vertical passageways over the planks with some protruding because erosion had washed away some of the dirt and sand that initially surrounded the wooden stepladders.

After about an hour, the hike was no longer fun for me. But, not wanting to show my unease about the terrain, I followed my group of hikers with a smile and kept moving. The leader, a well-seasoned hiker, strolled over the stone and dirt almost gliding as she took every step in a carefree manner. She seems to glance down only occasionally at the changing surfaces under our feet.

On the other hand, I had to carefully watch my every step to not trip over a stone or tree branch and break my neck! (No Uber here.) I was so happy for the occasional stop for a quick drink of water, but we were soon up and at it again.

I know we were supposed to be enjoying nature. But my primary thoughts were not to fall and keep moving. Each time I saw another steep climb or questionable ascent, I just told myself to keep going. Complaining was not going to get me out of this hike any sooner or stop the slight pain in my toes from wearing hiking boots that were just a little too snug. I tried to adjust my toes in my shoes the best I could and kept walking…and walking…and walking until the walk was finished.

After what seemed like hours, we ended our walk, which was just over two hours. We each reflected on our experience and what we thought of the walk. My comments were brief, but my primary thinking was I just had to keep moving and I would be all right.

Hiking and Voice Acting

You’re probably wondering what does hiking have to do with voice acting? Two words: keep moving. The path to voice acting success is never a straight, smooth path. Granted, some people find success quickly and consistently, but I don’t believe that is the case for most of us dedicated to finding our voice acting success. After the walk, someone said that we bump and hit our way through finding our right path to success. Sometimes, the trail is impassable and we have to try again or we find that our timing is off. So, we stop for a while, regroup, and start again. It can take years to find the right niche for our business. And it may take years for us to partner with stable clients with whom we can enjoy working regularly. So, it sounds like voice acting is a lot like hiking.

Life is a Mirror of Itself

Life takes us on many fantastic journeys if we allow it to teach us along the way. Our goals may point us to what we want, but our paths are usually never straight or smooth. We have to take each day as it comes and keep our most important things on top of mind. Today we may do our best and accomplish much or perhaps not. Either way, we must courageously walk these paths if we expect to carve out a life that we can look back on, and with assurance, know that we did our best and learned from the tests.

Keep breaking that lip.