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Voice Overs

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Five Ways to Confront the Redefining Voice-acting Industry

Personal VO Views, VO Business Tips

The voiceover industry is truly on a roller coaster ride. There is an incredible uptick in those seeking to get into voiceovers. There is the pressure to have a “studio quality” in-home recording space (competition), more online and at-home upgrades, and all of us need to up our game, again. The typical talent may feel like she or he is in a whirlwind. The COVID-19 concerns of 2020-2021 are just a portion of what should be front of mind for the typical voice talent. What’s more, there is an ever-increasing number of apps and software programs threatening to replace the whole voiceover industry practically overnight. The year 2021 has more challenges than can be listed in any one blog. Now, I’d like to focus on some ways to challenge back. Here are five ways to confront the changing business and voiceacting landscape.

Stick with your Basics 

Influential business people know the importance of staying on top of their game. Becoming stagnant will do nothing for your business, so keep working with coaches, reviewing your social media plans, and always be open to thinking outside the box when marketing your business. If you can’t afford something, barter for that skill or service. Do what you need to do to grow your business smartly.  

Keep in mind that popularity rarely leads to lasting success. Once you are successful, your favor will follow. Please don’t get it mixed up. You’re in business to meet your clients’ needs, not to have the most Instagram followers or Facebook friends.  

Listen and Learn

I like to organize and run things in a particular order.  It gives me the illusion of control.   But that’s not a good policy for growing a voiceover business. We need to remember to expose our minds to new ideas and be open to new learning and communities of thought. Being anchored in your own values will help you critically listen to others without losing yourself yet still gleaming from other viewpoints. Set time to learn how others are dealing with changes, the issues faced by potential clients, current and future competition, as well as changes in the industry. Know what’s hot and what is not. The only way to really grow is to learn.

Steven Spring gives six tips to becoming more open to new ideas in Keeping an Open Mind: How to Embrace New Ideas. Spring wrights, “Avoid closing yourself off. Welcome new situations that are different from those you’re familiar with. When you’re exposed to differing opinions, look at them as learning experiences.”

Receive the New

Many voice talents acutely listen to commercials and other audio messages to stay current. This simple exercise can help a voice actor keep up with the changes in the industry. Listen and know what styles are taking hold. The tools of business constantly change. I remember a time when it was “all the rage” to complete one’s own taxes. Now I hear a lot of small and big businesses stand by having their taxes professionally prepared. The American tax laws can change without notice and often within the same filing year. Hence, it makes sense to pay a professional who is just as proficient as a tax preparer as you should be as a business professional. Receive and apply the new; it’s there for you.  

Believe in You

As creatives, voice actors are extremely sensitive. This means we have to know how to recover from rejection and keep on trying. Remember to glance at your goals daily to keep your subconscious mind leading you towards your most significant accomplishments. Don’t let fear and doubt keep you on the sidelines. Keep on trying; believe in you.  

Don’t be pushed around by the fears in your mind. Be led by the dreams in your heart.”― Roy T. Bennett

Reward Your Hard Stuff Work

Many people find marketing and reaching out to strangers as the hard stuff in growing a business. But without new business, we don’t get to do much of that which gives us purpose and enrichment. Do the hard stuff and then reward yourself for your efforts. While we all would like more money, don’t make every self-reward about money.  Complicated things like cold calling, practicing, and the like need more substantial rewards. Find what really touches your soul and reward your most minor efforts to get through the hard stuff. If we continue to press through enough hard stuff, we will reach our success plaque.

That’s all from me for now folks. Keep on breaking that lip!  

Five Concepts to Becoming a Voiceover Entrepreneur

Business Tips, voiceover, Voiceover Bussiness Tips

One good thing about being an employee is you are usually not the person taking all the business risks.  I live near a Government town, and Federal Jobs are at a premium.  Perks to being a Fed are you have lots of benefits, healthcare, and a regular paycheck.  If you’re sick, you get paid. If you go on vacation, you get paid. If you work well at your job, you get paid, and if you don’t work so well, you still get paid.  It’s nice work if you can get it. However, if you decide to make voice acting your side business or second career, the transition from employee to running your own voice-over business can be from one extreme to the other.  In a few words, no work, no wealth.  While the learning curve is very real, applying these five concepts may help you go from employee to voiceover entrepreneur.

As an employee, you can work hard and become a big shot!  While you may be a great team player and phenomenally successful in your job, your responsibilities and functions as a self-employed voice actor are going in a new direction.  You are the voice talent, as well as marketer, mixer, director, producer, manager, housekeeper, troubleshooter, and the list goes on. But if you’ve never run a business, it may take longer than you expected to get your head around running a company.  Here are a few unconventional concepts.

Cast off the Old Thinking

Most of us have had at least one bad boss, and some of us have had many bad bosses.  As a self-employed voice actor, you may need to change your opinion of what a boss is and does.  As such, there is a vastly different mindset and risk level when all the voiceover responsibilities fall to you.  You are the fall person for the good and bad decisions connected to your business.

Bosses have to take chances and make the tough calls and, if so, stand-alone with their decisions.  You may need to change how you feel about persons in charge in general and start mentally developing the mindset of a leader who is ready to take on the unpopular challenges.

The greatest day in your life and mine is when we take total responsibility for our attitudes. That’s the day we truly grow up. “ John C. Maxwell

Forgive the Past

The older we get, the more we have experienced.  While our past is excellent material and foundations for our acting, it can also remind us of  hurts, regrets, and old wounds.  These negative thoughts and attitudes can affect how you run your business, interact with people, market for clients, and your performance as a voice actor.

Voice acting or acting for that matter is a performance art.  We bring all we are to any performance even when it’s too much or in the way.  Release yourself from the old attitude and thoughts, which may not have been a problem in other professions and jobs but could seriously hinder your voice over success. Forgive (yourself included), make peace with your past, and learn to shape your history to fuel your future.

Learn to Play – Anew

I’m a big proponent of playing, but I’m referring to the kind of play that leads to creativeness.  Likewise, allow yourself to think like a child, be silly, have fun, and use your imagination in creative ways.  These activities can awaken hidden acting talents and help your succeed.

Stop Thinking Like your Former “In Crowd”

As a native of the US East Coast, I’ve noticed that we have a way of thinking and acting.  Many people come to my area to climb the ladder of success. Often people pick up an attitude about themselves that exhibits a perceived self-importance.  They brag about their success, who they know, or their educational background.  The “In-Crowd” enjoy each other’s company, so there’s no loss of conversation among them.

While bragging about one’s job success may be nice, it will not usually endear you to potential clients.  Humility is a quality successful voiceactors know well.  Thriving voice talents understand the importance of listening (being directable) and having empathy for others.  And since voice actors often have to lean on each other,  good actors know how to encourage and build up others.  The spirit of humility and forthrightness is an incredible magnet for making the right connections and developing strong relationships.

Success is the byproduct of good communication, the right attitude, and confidence as a voice actor.  Arrogance, no, but confidence knowing you’re a good talent and doing your best even when you don’t get the job.

Give yourself Time to Renew

Unless you began voice acting as a child, you have years of learning and relearning to do.  Give your self-time to learn how to run your business well, develop encouraging friendships, work with coaches, and the many other aspects of the professional.  In 9 ‘Mindsets’ You Need to Switch From Employee to Entrepreneur, Maite Baron writes, “Being an entrepreneur involves learning many new skills, unless you have the funds to outsource what you’re not good at or don’t want to do.

I once heard of a voice actor that waited four years between his first VO job to his next one, all while traveling to auditions, getting coaching, and learning the business.  Can you imagine four years between voice-over jobs?

If you love this business, it may not love you back right away.  Give it time.  Learn and actively seek to grow your skills.  Shape your company for the success that brings you true fulfillment as a voice actor and as a person.  If you hang in there, the accolades will come.

That’s my two cents, now break that lip!

Get Ready for your On-the-mark Voiceover Elevator Speech

Business Tips, VO Business Tips, Voice over Training, voiceover

Men Talking

Are you ready to let others know what you do in voiceovers in a brief, positive way? Let’s say you’re out and about doing your daily rounds and appointments. During a casual conversation, you get a question about your line of work. Your response notes you’re a voiceover talent. But then, your listener looks puzzled and asks a follow-on question something like, “What do you do in voiceovers?” Do you know what to say next? Motivate others to work with you through an on-the-mark voiceover elevator speech.

Your voiceover speech doesn’t have to be a canned response. It should be something tailored to each situation and include all the essential facts about what you do. Therefore, preparation is vital. Take time to narrow down the main points you want to communicate with others in about one minute.

We win more business, not because of pitching but because clients say, ‘We like the work you’re doing.’”  David Droga

In “How to Write the Perfect Elevator Pitch,” Jente Kater, notes the significance of a focused message:

“A great asset forcing you to keep your pitch both interesting and well-structured is the A.I.D.A. model (Attention → Interest → Desire → Action). The model, often used by sales and marketing professionals, ensures that your story will be coherent and clear. Above all, remember to get excited. If your pitch isn’t something that gets your blood flowing, it won’t do much to elicit a reaction from your audience.”

Edge Studio’s 10 Critical Business Practices that Voice Over Artists Overlook, notes the importance of accurately describing what you do instead of just saying you’re a voice actor. Most individuals think only of one type of voice work. Here’s more advice from Edge Studio.

“When asked what you do, don’t say, ‘I’m a voice-over artist,’ because most people don’t know what that means, and the few that do will probably think it means commercials. Instead say, ‘I help businesses sound better, by providing them with wonderful sound tracks for their voice mail and training videos so they sound more professional.’ Tailor this ‘elevator pitch’ precisely to your special strengths.”

Developing your Script

Write out your responses to the following questions and narrow down the key points.

  • What benefits do you provide to your voiceover clients?
  • What are your specialties?
  • What makes your services unique?
  • What things are you most proud of in the business?

Once you’ve covered the basics, think about what you bring to each client. With these points in mind, gage your listener to provide just the right particulars and (possibly) your business card. For more on how to write an elevator speech, review Mike Simpson’s How to Write A Killer Elevator Pitch.

Tailor the Particulars

Potential voiceover clients are everywhere. Still, choose how much to share about yourself and your business. Think through the following:

  • Is this person a business candidate or strictly a casual contact?
  • Is he or she a primary or secondary potential client?
  • Would sharing my contact information (business card, etc.) be a good idea?

Incorporate the above into your on-point elevator speech. Keep your information current. If you’re in business, there will always be a need for a good elevator speech. Make your interactions count toward future clients and network growth. You’ve got this.

Break a lip!