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Voice Overs

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Shortcuts to Voiceover Success-Not Really

VO Business Tips, Voice over Training, voiceover

There are very few real shortcuts to voiceover success.  When I first started attending voiceover conferences, I noticed my appearance was not like most of the well-established talent.  Still, I knew voiceover is a career field that needs many types of voices and attitudes; it’s just a matter of finding the right clients. So, when I asked a colleague how he or she became a successful voice actor, I was a little discouraged by those who told me that it was “Luck.”  I thought, “How do I get this Luck to work for me?” Over time, I found that Luck is not the final determiner of success.  For real lasting success as a voice talent, there is no substitute for hard work, persistence, and practice.

In reading online articles and replies to comments, there seem to be a lot of people that believe voice acting is a quick, profitable path to success. With the advent of home digital audio recording and editing software plus the subsequent smartphone apps, becoming a successful voice talent overnight seems like a no-brainer.  The thinking for many entering the industry is you just need an agent and the voiceover work will come rolling in.  But things are not always as they appear.  Paul Strikwerda, 30+ years, seasoned voice talent, gives his thoughts on the blog, “Entitled Wannabees Need Not Reply.  “Take it from me: if doing voice-overs were that easy, everyone would be famous making a fortune from home because they have such a glorious voice… .”

On the other hand, I see many ads from companies and coaches promising voiceover success if you only buy their product, pay their coaches, or purchase their teachings.  New and or struggling talent become fodder for the constant barrage of “you’re not quite there yet” excuses that lead to more money spent and success eluded.  Like with any another business area, the desire to learn and train for this very particular creative arts field has its share of unscrupulous companies.  It’s discouraging to have spent thousands and thousands of dollars on voiceover equipment and training only to be no closer to your dream.

Is this your Waterloo? At the Battle of Waterloo, Napoleon met his final defeat. Your quest for voiceover success need not end in such a devasting way.  Decide the boundaries on your pursuit of voiceover success.

Decide the lifespan of your voiceover career. How much time and money will you commit to your voiceover success?  In his book, The Dip, Seth Godwin recommends “Quitting the things that don’t work for your carrier can be powerful.  You need to know when enough is enough, so when you’re at the point of distress, you quit for the right reasons.

Let’s go. Let’s say you’ve decided you are destined to be a voice actor.  Note, I did not type “fated.” If voiceover success is your destiny, it’s time to learn to run your business like a business, commit to finding and working with the best coaches you can afford, market like your next meal depends upon it (which it might), and don’t let go until you have reached your level of success.  You will have many down times and good times.  Your life is worth being its best, and you can indeed be a successful voiceover talent.

Break that lip!

Your Voiceover Endgame

Business Tips, Personal VO Views, VO Business Tips, Voice over Training, voiceover

My voiceover career has been one of the most exciting times of my life. For talents like me, voice acting is an expression of the innermost creative self. But, no matter how much we love our chosen profession, a day will come when we’ll have to move on.  As a voiceover professional, you don’t want to suddenly fall off the radar screen. No matter the state of your career, give consideration and plan your voiceover endgame.

Build a network of succession.  Many seasoned talents become coaches and mentors to novice voiceover talents.  If you are a coach, note your students who have similar vocal styles and temperament, then consider including them in your succession plan. Let your clients know you are connected to other talented voice actors that you have nurtured.  As you get to know a person you have coached and or worked with, you come to know his or her work ethic and what your clients can expect from the talent.  This is a great way of passing along your business to other skilled persons. Even in your end game, credibility is still important.

Publicize your other skills.  Before becoming a full-time voice talent, I worked as a communication manager for a scientific agency.  The essence of my position was to break down complicated subject matters into everyday language for internal and external customers.  Such “translation skills” (as I call writing, designing, project managing, etc.) are skills I acquired aside from voice acting.

Think about what skills you have that may come in handy during your post voiceover period.  Let others know now about your skills in areas such as writing, designing, public speaking, etc. By letting your clients know about your other talents, you’re opening the door for options you may want to pursue after you have passed on the voiceover mantle.

Plan for financial changes.  Start managing your finances and save for your future. If you haven’t already, consider an individual retirement account (IRA), Money Market Fund, Certificate of Deposit (CD) or other saving vehicles to prepare for changes to your regular income.  The reality of money is our needs change with time. Your VO endgame should include some sound methods to keep your lights on and a roof over your head.  Benjamin Franklin said, “There are three faithful friends – an old wife (or husband), an old dog, and ready money.”

Maintain good health.  It’s important that you maintain good vocal and personal health throughout your life (See suggestions in my blog, “Voiceover Success: Your Mouth Matters”). No matter how long you choose to pursue voice acting or other pursuits, you’ll need good health to keep going. Take time to rest and address any changes in your voice or personal health. I recommend getting regular yearly check-ups from head to toe.

To the best of your ability, be ready for whatever “new game” is beyond your voice over career.  The time is now to prepare for your voiceover endgame.

Be VO Excellent!

Business Tips, VO Business Tips, Voice over Training, voiceover

A voiceover talent has a unique responsibility in establishing a reputation for excellence.  In such a competitive field, excellence has a way of narrowing down the number of talents who rise to the top and are constantly working.  The best way to stand out from other voiceover talents is to establish and maintain excellence always.

It’s All In the Details

You must prepare for success.  A voiceover’s proper business preparation includes demos, a website presence, and active social media. Operating a voiceover business on the side is not the same as running a successful voiceover business.  A part-time business can be run successfully if the proper emphasis is placed on maintaining its parts so that they function for the activity around the clock.

Excellence also means good overall communication.  For instance, make sure the texts on your website and other social media sites are as error-free as possible.  In her book “The Brand Mapping Strategy,” Karen Leland says, “The words on your website need to be clear, concise and accurate when describing your business and brand.” Consider hiring an editor or using sources like Grammarly to help you edit your writing and other information representing you. Take time to carefully set up and review your online presence to make sure your site communicates the best about you.

Focus your Time and Talent

When speaking with promising voice talent, I hear a lot of “I want to do audiobooks, commercials, eLearning, …I think I can do it all.”  While that sounds great, failing to focus on one’s best skill can lead to a lot of running around and getting nowhere.  Focus on what you want to perform in your voice over business.  There is no shame in just doing one or two genres.

Find and build on what you’re good at as a voice actor.  For example, are you a compassionate person, who can quickly feel empathy for others?  Perhaps you project an anthem style in your vocal delivery and may be good at fictional reads or eLearning projects. Find your style and what you do best. As your business grows, you can branch out into other genres.  Start small and build.

Follow Your Plan

Developing and sticking to a business operation plan takes time and discipline.  This is also the foundation of excellence.  Such habits like delivering on time plus keeping good records and up with the trends related to your voiceover business solidify your position as one of the best.

Hard Work Required

Voiceover excellence means keeping your business strong by developing and maintaining good practices.  This may be the hardest part of excellence.  The daily work of reaching out to clients, managing your web presence, posting to social media, and delivering quality products to your clients on time is a must.

Remember, procrastination and excuses can kill the tender roots of your excellence. Work hard to build and keep your good name and brand foremost with your voiceover clients.  Excellence can only be achieved by practice.  But, that’s what voiceover talent do anyway!

Voiceacting At Your Service

Personal VO Views, VO Business Tips, voiceover

Voiceovers is a great way to express your creative side.  If you take your acting to the next level, voiceovers as a business can be challenging as well as rewarding.  For any company, adding related services can help meet more client needs.  Let your voice acting business be a launch pad for developing a creative suite of services.

Audio Services

Those new to the business may start with recording and editing the dry voice.  Custom recordings can include being directed in your home studio through Integrated Services Digital Network (ISDN) or other remote audio monitoring and recording tools. The next logical step is to add music and sound effects to your voice recordings.  Add-on products to your dry voice can help your client and reduce his or her need to find sperate sources to finalize the products.

Music can be purchased via the web (including licensing etc.) for adding to your project.  Consider Royalty Free Music.  In his blog, What is Royalty Free Music? What does it mean exactly?, Gilles Arbour explains “In a nutshell Royalty Free Music refers to a type of music licensing that allows the purchaser to pay for the music license only once and to use the music for as long as desired.”  You want to make sure that you have the proper license and permission to use music when incorporating into a client’s production or demo.

Multiple Voice Actors

If you are partnered with other voice actors, you can contract out a portion of your voiceover work to a talent of another sex or talent who has a different sound for client products.  Develop the partnerships and written agreements before you have that large project.  Establish turnaround times and other specifics within your agreements with others to keep your plans on time and on budget.

Additional Services

Consider adding copywriting, editing or other services. If writing is a skill you can offer, consider that as a part of your business’s for-pay service.  Also, add video development to your suite of services.  Review the web-based programs and apps that allow you to develop a video and add your voice to the final product.  Your client can provide the graphics and data, and you can produce a complete product for your voiceover client’s platforms.  If that’s a service you’re not ready to provide, again partner with those with good video skills and develop a process of working together to build your projects.

Sharing Knowledge

Teaching is an excellent way of giving back and helping others along their way to voiceover and business success.  Consider volunteering or giving a free seminar in your community on getting into voiceovers.  You can develop blogs or papers on voice acting and related skills and post to your website and social media platforms.  Not all your information has to be only about voiceovers. Companies in different genres share the need for sound business practices and keeping abreast of valuable information.  Share what you know to help improve the relationship between you and your current and potential clients.

Consider writing an eBook of your business knowledge or even a subject you consider yourself an expert.  For example, if you are a cyclist, you may want to write about the basics, equipment maintenance, physical conditioning, accouterments, or other related topics. Let others know that you have interest and knowledge that link back to the excellence of your voiceover services.  You can even voice the audio portion of your eBook and make your final product for sale or a giveaway to those visiting your website.

Keeping Your Clients Up to Date

As you evolve to more and better services, keep your clients in the loop through newsletters and social media postings.  Your clients may have a project on the horizon, and your new company services will help fill the bill.

Don’t use consumers as your test case.  Make sure your expanded services are tested and tried.  Your clients should receive a seamless final project in the same manner as when you provided voiceover services alone.

Be Indispensable

The voice acting business can lead to so many creative services.  Possible talents can include storytelling programs, video blogs, audio newsletters, and more.  Take time and research what skills and services you can add to your business.  Network with other voiceover actors, see what other skills they have, and combine the right skills to expand your suite of amenities.

Lastly, infrequently poll your existing clients and see if they have new service needs.  Your clients may be looking for the know-how you recently added to your enterprise. Look for ways to expand your business to a full suite of creative tools to become your clients’ one stop shop.

Ageless Voiceacting

Business Tips, Personal, Personal VO Views, Voice talent renewal, voiceover

If you’ve worked in various fields and now you find yourself exploring voiceovers in your 50s or older, you may be wondering are you too old to be a voice talent. That’s the farthest thing from the truth. However, success in voiceovers may mean that you have to work a little differently than those under 50 to keep relevant.  Getting and being competitive as a voice talent involves preparation and smart work…and is not age based.

Recently, I was listening to one of my favorite podcast, and one of the co-hosts mentioned that new voice talent often asks her how old is too old to be a voice talent.  Hearing the question, I had an immediate response.  You see, I spent over 20 years working in communication, and in the later years of my career, noticed a change in the way employees over 50 were perceived by younger workers and employers.  Many times, I witnessed older workers being labeled as out of touch, over the hill, or archaic in their careers.  The funny thing is that most of these same workers were performing at peak or better in their jobs.  The assumption of one being obsolete was made strictly based on age.  So, I understand why new talent over 50 would question whether there is an age maximum as a voiceover performer.

I’m here to say voice acting has NO age requirement.  It’s all about effectively sounding and emoting a particular age group.

Realize that Age is Just a Number:  Do you remember “Rocky the Squirrel”? June Foray was the iconic voice of Rocky from “The Rocky and Bullwinkle Show.” June worked many years over her 50th birthday and had a total career span of 85 years.  Now that’s what I call staying relevant.

What about the voice of the first Rudolph the Red Nose Reindeer?  Voice actor Billie Mae Richards performed Rudolph and other voices and was a working talent in 2004 at the age of 82, just six years before her death.

Solomon Hersh (best known as Paul) Frees started his acting career in 1942 and remained active for over forty years. Frees worked for major animation production companies including  Walt Disney Studios, Walter Lantz Studios, UPA, Hanna-Barbera, MGM Studios, and Rankin/Bass. Paul worked well into his sixties. These actors worked into what some would call retirement years, but I call their best years.

Review your Bridges, Keep Some – Burn Some:  It may be wise to decide which bridges to keep and which to burn.  If you worked in a career or field for several years, some of these earlier associations could lead to future voiceover work.  For instance, if you’ve worked in engineering or the medical field, you probably understand specific specializations not known to the average person.  That knowledge and experience gives you a leg up as the perfect voice talent for jobs in your former career field.  Let your colleagues know that you are a voice talent and available for related projects.

Use Old Profiles to Showcase Your New Business:  Instead of combining your old social media professional profiles into your voiceover sites, consider rewording the information.  Show how your former work makes you a perfect choice for similar voice projects.  Let your voiceover profile stand alone, and let your old profiles link to your new information.  This way you keep the same connections and alert them of your unique skill sets.

Embrace Technology (or hire your kids):   Most working voice artists have professional home studios.  Voice talents must learn about recording software and hardware, acoustics, and other related skills.  Every day brings new technology into our mist, so this is indeed not an age thing.  Learn what you have to through online classes, YouTube videos, LinkedIn or private coaching.  It’s a necessary step, and you can do it.  Just take it slow and master one new item at a time.  Don’t try to learn everything at once. Master the majors like home recording (a software), editing, etc., and move on to other skills.  If you have children or know of others with audio, web, or social media skills, ask them to help you or even hire them to do some of the work.  You can also contract out the editing until you are comfortable with your new skill sets.  Don’t let not knowing something keep you from getting what you need for running your business.

Embrace a Young Attitude:  When you’re home behind a microphone,  no one can see or care about how old you are, it’s all in the attitude. This is where your field work comes in. Look for opportunities to hang around younger people and listen and interact with them.  Listen to the thoughts and ideas of young adults, Millennials, and Gen Xers.  Note their tone, inflections, patterns, and attitude.  Look for ways to add what you’ve heard and observed into your voiceover delivery.  Experiment with speaking like someone much younger (or older) than yourself and review your performance.  By noting the way people talk, how they expressed themselves and incorporated these attributes into your performance, you can keep current and sound almost any age you want.  My cousin, who is at least 14 years older than me, has a youthful tone that reminds me of a 22-year-old and not her actual age of 60+ years.

Keep it Healthy and Moving:  As we age our body and mind needs to keep engaged and healthy.  Make sure to monitor your health.  As we get older, sometimes we have to deal with mouth noises or diction problems.  Make sure that you are taking time to go to the doctor and keeping up with proper dental care. Lastly, daily phonetic warmups can help with diction and word pronunciation.

Staying home is lovely, but it is even more critical for you to get out and move your body. Keeping it moving is whatever gets you moving. Walking is a great exercise.  Don’t forget about weekend getaways.  A change of scenery is also a great way to keep it moving and recharge your mind.  Don’t take the fun out of your life, add a little voice acting to it.

Remember, as you age be timeless not timed.  Break that lip!

Stay or Go in Your Voiceover Career

Business Tips, VO Business Tips, voiceover

We all have areas of curiosity in our search for the career that fits our personality and will give back to our pocket.  The voice acting business is a creative way of self-expression and to help clients connect with their audiences.  Running any business involves keeping a watchful eye on its structure and progress. If you find you’re not getting the results you’d hoped for as a voiceover artist, it may be time to move on and seek another creative pursuit.

Recently, I did a little moving on from Golf when I tried it over a year ago. As a former tennis player, I thought it would be a good fit (maybe I wanted to be like Althea Gibson).  The concepts seem similar, and I felt I had a good eye for focused contact with a ball (or any other object hurried at me).  So, I took a few group lessons and semi-private classes then spent time at the range practicing my swing.  Well, a couple of months into new pursuit, I realized my assumed natural bent to hitting the ball at least most of the time, may have been a little off. Not willing to give in too soon, I kept at it for a few more months.

Then one day while leaving the golf course, I asked myself an honest question, “Is golf something that I have the time, the willingness, and the finances to continue until I reach my perceived success?” Although my intentions were good, I realized that learning to play golf would take years and substantial finances to achieve a good handicap. Not only that, but I didn’t really enjoy my new pursuit, it wasn’t my passion. The activity was just something I picked up because it looked fun, and I thought it might be an excellent way to expand my friendships.  It was time for me to move on.

Cost of the Learning Curve ( Don’t make your clients pay for your learning) –  In a new pursuit, there’s always a learning curve.  A professional voice talent must make the time to learn the business, which includes recording, editing, marketing, and other skills. This time usually involves long hours of study and reading.  Costs can consist of hundreds and even thousands of dollars spent before reaching a comfort level as a proficient voice actor.  So, it’s not a good idea to venture out for clients until you’re well equipped to provide your best.  Producers expect the very best from professional voice talents, so determine the amount of time you will spent practicing and learning new voiceover skills and then double it.  Determine if you can financially operate your business and pay for your training with no incoming revenue for (sometimes) long periods of time.

Think About Your Passion – When I think back on my golf experience, the pursuit was not wrong, I just was not committed and passionate about spending the money and time to become proficient in the game.  While I liked and was fascinated by the skill, I was not willing to pay the fees, dues, and other costs long-term. The sport was not my passion, just an interest.

Voice acting must be your passion.  Know why and what you want from the career field.  Again, there will be more long hours learning, marketing, and running the business than you can imagine.  Only a passionate pursuit and purpose can fuel a voiceover business in the making.  If you’re not excited about voiceovers, you may want to consider a different career field.

Know When it’s Time to Go or Stay –  A new voice actor can take years to solidify himself or herself in the industry.  There are no shortcuts to voiceover success (read my earlier blog).  Know when you are on the right path to reaching your business goals or if it’s it not working out for you.  Don’t spend all that you have physically and financially on a passing curiosity.

I meet a lot of folks who are fascinated with the idea of voice acting. However, when I explain to someone what it takes to become a successful working talent, he or she usually losses their zeal.  But, I think that’s a good thing.  It’s better to understand the costs of time and resources needed now or within the first year or two of a voice acting business, than after spending thousands of dollars on equipment and coaches to realize voice acting is not one’s passion.

There’s no shame in deciding to move on with your shirt (financially speaking). So, you may not see me on the golf course, but I plan to be in my vocal booth for as long as I can.  Is voiceover your fun pursuit (my golf) or your real passion?  Only you have the answer and the way to the best commitment in your life.

Break a lip.

Voiceover Success in Retirement

Business Tips, Personal, Personal VO Views, VO Business Tips, voiceover

A few weeks ago, I blogged my thoughts related to age and voiceovers. We know that you are as young or as old as you sound. You can use marketing to locate the clients that need your voiceover tone and skills. But what about if you’ve retired from a career and want a voice acting career with time for other activities? What if you want time to travel, write a book, volunteer, or other activities? I don’t believe you have to hang up your microphone and dream of becoming a voice talent. It’s all in the time and commitment. Practically plan your voiceover business for enjoying your retirement life.

Time Well Spent. As a retiree, you may have a regular income and not need your voiceover business to pay for all your basic needs. But that doesn’t mean that your business should be regarded as a hobby. Your company should provide a valuable service in exchange for fitting compensation.

To keep the big picture in mind, develop a list of goals for your voiceover income. For example, do you want to travel to a faraway country, or would you like a professional booth for your home studio? What about saving to purchasing the car of your dreams or a camper to see the sights? Develop a list of voiceover profit goals to help you remain focused on your activities. If possible, note your time frame to recall as you work toward your goals daily.

In an article from Forbes.com on the 5 Pitfalls of Starting A Business in Retirement, retires are cautioned of “Misaligning your goals with your lifestyle.” Forbes continues, “Often, retirement entrepreneurs decide to start a business out of boredom and only later realize there are other things they’d rather do with their time.” Make sure you are ready to commit for the long haul.

Days of Our Lives. Let’s say you prefer not to work a 40-hour week as a retiree. I can understand that. So, decide your work days. For example, you may want work 3 to 4 days during the week and leave 1 to 2 days for enjoying other activities. Plan to work your voiceover business 5-6 hours on your work days exclusively performing your voiceover business and no other actions. Also, give yourself the flexibility to move your off-day or days to accommodate any short-notice voiceover projects. The point to make sure you’re actively working your business no less than on a part-time basis.

Wise Learning. The fast pace of technology has not left the voiceover industry on the sidelines. Keep up with the changes in the sectors, trends, styles, and marketing techniques. Make sure you have a good grasp of social media and a strong web presence to remain viable as a business. You want to make sure that although you’re making time for family and perhaps a fishing date, you are still a working voice talent with office hours, products, web postings, and a business plan.

Likewise, use any free or downtime to learn more about the business. Take a couple of voiceover books, podcasts, or videos with you when you travel. You may have downtime at an airport, or while waiting for dinner, etc., to catch up on voiceover tips and skills that you can utilize the next time you’re in your office (so to speak).

As a side note, another essential item to address is mouth clicks. As we age, eliminating mouth clicks can be an uphill battle. Learn how to deal with those pesky clicks and breaths by applying software plugins. The iZotope RX 6 is an excellent tool to address these vocal issues and can significantly reduce your editing time, which saves you time overall.

The Road to Sundown. Remember your business’s timeline. There’s no shame in working your business for just a few years. But remember, it can take five years or more to build up your business and reputation to achieve the voiceover success you desire. So, decide how long is long enough for your voiceover career. See my blog on the Endgame for tips on how to tactfully and professionally close your voiceover career. It’s better to have worked consistently for a few years than to run your voiceover career more as a hobby haphazardly.

Be about your business and make it as fun and rewarding as you’ve imaged. You’ve worked hard to reach your retirement time, so you deserve the recognition. Moreover, make sure you’re operating your new voiceover business like a business. Don’t let your voiceover career fall into your retirement hobbies.

Use proper time management skills and goals for a prosperous voiceover career and favorable time in retirement.

Break a lip!

Voiceover Security in Cyberspace

Business Tips, VO Business Tips, Voice over Training, voiceover, Voiceover Clients

Today’s voiceover business professional knows the importance of a strong Web and Social Media presence. Since success our goal, we want to post our demos and information on as many sites as necessary to reach voice casters. In the same way, there can be an increased need for voiceover professionals to practice proper online safety. Practicing smart online safety is vital for your business and personal information’s security.

Whether posting, surfing, or viewing, online safety is an individual responsibility. The Star On-line’s article, Identity Theft Poses A Threat to Every Internet User, notes the most common forms of internet theft occur when a fraudster uses someone’s date of birth and username for online purchases. But for social media networks, it’s “nicknapping.” Using a portion of the words “nickname” and “kidnapping,” nicknapping is the “…classic identity theft, especially since Facebook access is often the master key for other portals connected to the social network,” says Michael Littger, an Internet safety campaigner.

Here are a few suggestions on how to stay safe online (The following section are suggestions and NOT guaranteed or legal advice):

Make online purchases as a “guest.” When shopping, make your purchases as a guest and don’t use your social media logins for buying online. Less is more.

Beware of Phishing. As an online business, be careful of Phishers, those methods that try to obtain financial or confidential information from you through emails or messages that look as if it’s from a legitimate source.

Research unrecognized voice casters or contact sites. Confirm the identity and authenticity of unknown voiceover sources. Type the name in several search engines and on LinkedIn to make sure the site and person are legitimate. Also, review the social media profiles and websites of new contacts. Notice how much information is posted. If a company or person claims to be a significant voice-acting site or manager, there should be some available information or a good summary. If not, you may want to steer clear.

Beware of sites that ask for personally identifiable information. Reputable sources will never ask for your SSN, birthday, or other personal information via email for a voice-acting site or job. For tax purposes, sometimes you must provide some information. Obtain a Taxpayer Identification Number (TIN) to represent you and your voiceover business. For more information, see the U.S. Internal Revenue Service website.

Read the Privacy Policy (anyway). We all have an aversion to long-form yadda yadda, but it’s a good idea to read the privacy policy of each site before you create an account. The policy will outline what you’re giving up in return for your membership. Your membership could include giving up a lot more than you expect.

The Small Business Administration’s Top Ten Cybersecurity Tips will help secure your small business:

    1. Protect against viruses, spyware, and other malicious code.
      Make sure each of your business computers is equipped with antivirus software and antispyware and update regularly. Such software is readily available online from a variety of vendors. All software vendors regularly provide patches and updates to their products to correct security problems and improve functionality. Configure all software to install updates automatically.
    2. Secure your network.
      Safeguard your Internet connection by using a firewall and encrypting information. If you have a Wi-Fi network, make sure it is secure and hidden. To hide your Wi-Fi network, set up your wireless access point or router so it does not broadcast the network name, known as the Service Set Identifier (SSID). Password protect access to the router.
    3. Establish security practices and policies to protect sensitive information.
      Establish policies on how employees should handle and protect personally identifiable information and other sensitive data. Clearly outline the consequences of violating your business’s cybersecurity policies.
    4. Educate employees about cyberthreats and hold them accountable
      Educate your employees about online threats and how to protect your business’s data, including safe use of social networking sites. Depending on the nature of your business, employees might be introducing competitors to sensitive details about your firm’s internal business. Employees should be informed about how to post online in a way that does not reveal any trade secrets to the public or competing businesses. Hold employees accountable to the business’s Internet security policies and procedures.
    5. Require employees to use strong passwords and to change them often.
      Consider implementing multifactor authentication that requires additional information beyond a password to gain entry. Check with your vendors that handle sensitive data, especially financial institutions, to see if they offer multifactor authentication for your account.
    6. Employ best practices on payment cards.
      Work with your banks or card processors to ensure the most trusted and validated tools and anti-fraud services are being used. You may also have additional security obligations related to agreements with your bank or processor. Isolate payment systems from other, less secure programs and do not use the same computer to process payments and surf the Internet.
    7. Make backup copies of important business data and information.
      Regularly backup the data on all computers. Critical data includes word processing documents, electronic spreadsheets, databases, financial files, human resources files, and accounts receivable/payable files. Backup data automatically if possible, or at least weekly, and store the copies either offsite or on the cloud.
    8. Control physical access to computers and network components.
      Prevent access or use of business computers by unauthorized individuals. Laptops can be particularly easy targets for theft or can be lost, so lock them up when unattended. Make sure a separate user account is created for each employee and require strong passwords. Administrative privileges should only be given to trusted IT staff and key personnel.
    9. Create a mobile device action plan.
      Mobile devices can create significant security and management challenges, especially if they hold confidential information or can access the corporate network. Require users to password protect their devices, encrypt their data, and install security apps to prevent criminals from stealing information while the phone is on public networks. Be sure to set reporting procedures for lost or stolen equipment.

Protect all pages on your public-facing websites, not just the checkout and sign-up pages.
Make your voiceover business as profitable, safe, and secure as possible by making your cyber presence a better place.

After you change those passwords… go ahead and break a lip! 😊

Selling Your Voiceover Business

Business Tips, VO Business Tips, Voice over Training, Voice talent renewal, voiceover, Voiceover Bussiness Tips

Selling voiceovers? Of course! There’s no way around it. As a voice talent, you must sell yourself, vocally that is. To the point, no matter your profession, unless you’re living off a pile of tax-free money, you must sell yourself to receive compensation for what you’re worth. But as a voice talent, poor selling or no selling skills can put your voiceover career permanently in the hobby category with you footing all the bills! Rekindle your marketing efforts to keeping your voiceover business in business.

Get Over Rejection (and Procrastination)

Rejection is one of the top fears most people face and those who sell are no different. As a voiceover talent, you cannot only focus on performance, script interpretation, and saving up for that state-of-the-art whisper room. Jawing to your colleagues about what you haven’t done or conversely about all the great equipment you’ve purchased (using your own money) doesn’t impress anyone or lead you to fulfill your voiceover career success.

Brian Tracy.com’s blog Time Management-How to Stop Procrastinating…, says, “The best way for you to learn (how not to procrastinate) is to plan each day in advance, set priorities on your activities, and then make your first sales call as early as you possibly can. Get up, get going, and get started.”

Realize rejection is not the worst thing that can happen to your business. Putting off your marketing effort is the worst thing. You will hear “no” and “yes” from potential clients. You will also listen to clients who change their mind after giving a verbal commitment that you counted on for your VO business. The world is FULL of potential clients; get over feeling sorry for yourself and get out there and start selling your excellent voiceover skills.

Learn How to Sell

Selling tools are universal across almost all lines of business. The competitive field of voice acting does not mean we market less, but perhaps, we market more. Before you send an email or pick up the phone, get to know who you are selling your business to and how you fit into that company’s return on investments.

The Business Insider’s online article, How To Be Great At Selling Even If You Hate It, notes the following:

Successful people learn how to sell one way or the other. If they do not learn a
formal process as outlined in this post, they may make costly mistakes and develop
bad habits. If you want to increase your chances of success in business and in life,
it will significantly help you to learn the sales process and practice it so it becomes
part of your marketing DNA.

Research your Potential Clients

Do you know who needs a voiceover talent, today, tomorrow, or next year? What new venues are opening for voice talent and which ones are closing? There is no substitute for doing homework before the legwork or should I say the “finger work.”

Inc.com’s How to Sell Anything to Anybody, says, “Know your customer, stakeholder, audience, whoever you’re selling to. Know their roles, responsibilities, and objectives. Understand as much as you can about what’s in it for them. Know your competition and all the possible objections and hurdles you might face.”

Qualify Your Potentials

The next part of the research is to qualify your candidates. Your potential voice clients’ categories are primary, secondary, or tertiary. Make sure you place your voice casters in the right category. Ranking clients help prioritize your marking. Based on their potential, prioritize contacting voice casters by related projects, budget, timeline, and long-term mission.

Quicksprout.com’s Common Sales Mistakes and How to Avoid Them, instructs “Every opportunity isn’t equal. Through qualifying, you’ll get a better understanding of what each customer wants, when he or she wants it by and what his or her budget is. Most importantly, you’ll be able to figure out if you are talking to the person who can actually make the decision.”

Start or restart today using the above tips for your voiceover business to find and meet those needing your voiceover services. Make sure you leave a trail of cybernetic breadcrumbs for them to find you.

For the sake of your future customers, get marketing and breaking a lip!