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Business Practice Friday: What’s in it for you?

Business Tips, Personal VO Views, VO Business Tips, Voiceover Clients

As a small business owner, I share the same concerns as those outside of the voiceover industry. For that reason, I pass along business tips I believe can be useful in almost any business with an online presence. Look for my Business Practice Friday Facebook and Twitter (#BusinessPracticeFriday) tips for information that may be just what you need for your business.

While being in business is not the same for all, those using the Web for all things commerce related have similar essential needs. From voice producers to those listening to final audio, we all need to know how to balance our social media campaigns, web presence plus the tone and timber of our communication. To me, the Web is like a vast ocean, so navigating cyber water is not for those who are prone to seasickness.

Running a business includes other skills like personal care, interaction with employees and partners, plus emotional intelligence. You can’t run a business successfully without looking at all sides of the process.

The information I share includes effective social media campaign strategies, trends in voice overs, time management tips, how to maximize downtime, and more. Also, I’ll share some “soft skills” tips like online etiquette, interpersonal exchange tactics for making clients into friends (or keeping clients as clients), etc.

If you come across some useful business information you’d like to share, feel free to send me a note or comment on my webpage. There is an African proverb that says,

If you want to go fast, go alone; if you want to go far, go together.”

See you Friday, and break a lip.

Filed Under: Business Tips, Personal VO Views, VO Business Tips, Voiceover Clients

Voiceover In Changing Seasons

Business Tips, Personal, Personal VO Views, VO Business Tips

As changing temperatures make their way across the North American landscape, many residents are experiencing fluctuating personal lives. Voice actors can be sensitive to environmental changes as well, mainly since heath and surroundings can affect an actor’s performance. Make sure you’re anchored in good habits to keep your voiceover business adaptive in all seasons.

During the fall, many voice actors must take extra precautions to maintain good health. A seemingly small cough can lead to a sore throat or even loss of one’s voice. No voice means no voiceover revenue. Moreover, an unexpected financial challenge can drastically interrupt the flow for a working talent or eat away at efforts to end the current year in the black. A prudent voice talent must accept the fact that life will have its challenges. No one is living a problem-free life. The best way to address inevitable changes are to prepare for them.

Wear a Hat

Sometimes, the most obvious things can slip right by us. I once met a singer/songwriter who believed that a serious artist should always wear a hat when outside temperatures fall below 55 degrees Fahrenheit (or about 12 Celsius). His thought was that we must cover and protect the entrance ways into the body. Go ahead and treat yourself to that Fedora, Deerstalker, Gatsby, or Sunbonnet; it’s your first line to defend against the outside elements.

Maintain Your Health

Practicing good health is not a guarantee of staying healthy. However, good health will help make a recovery from sicknesses a lot faster and better overall. Practicing habits like getting yearly checkups, staying current with health shots, eating balanced meals, and exercising regularly can help keep you at your best. My suggestions are not new information, but over the long run, the tips could mean the difference between being ready or not for that long voiceover project requiring your best stamina and health.

Be Voiceover Business Current

Make sure your billing and communication are updated each week. If you’re unable to communicate with potential and current voice clients for a week or two, you will wish you were up to date before the unexpected happened. If you remain current in your regular business practices, your voiceover business should be there or not far away when you’re able to return where you left off.

Be Ready for Change

With the seasons of life, some changes are permanent. Maintain associated voiceover and other skills that can help fill the gap if you cannot perform vocally for some period. Many good seasoned voice talents become coaches, marketing advisors, or perform business-related services that help fill-in revenue during times when the voice is healing for whatever reason.

Consider swapping services with other talents to keep afloat during challenging times. As a successful business owner, a little forward thinking and preparation for keeping your voiceover business running during changes times can lead to longevity and keep you in the minds of your current and potential clients.

The time is always right to plan for your seasons as a voiceover pro. You’re the best, so break that lip.

Filed Under: Business Tips, Personal, Personal VO Views, VO Business Tips

Thankfulness from the Heart – Real Voiceover

Business Tips, Personal, Personal VO Views, VO Business Tips

This week, we approach the traditional time for the United States’ Thanksgiving Holiday. You may wonder what Thanksgiving has to do with voiceovers? Thankfulness is a heart emotion. A successful, compassionate voice talent with a thankful heart applies the passion to scripts and performances to touch his and her listeners. Take time this week to consider the importance of being grateful and let the feeling radiate through your voiceover performance.

Why being thankful is Important

Today, thankfulness is considered old-fashioned. We demand our rights, to be seen, and for justice. While we have the right to seek what we feel we need, that constant aggressive assertiveness can drain our spirit. When we take time to be thankful, it allows us to examine our here and now. While no one has a perfect life and there is more than enough real suffering, we all can find at least one thing to give thanks. This brief appreciation helps to calm our spirit.

What’s more, we usually can easily find someone who does not have what we have or any possibility of a better existence. If we take the time to count what we have, we can always find something to appreciate in our lives. Perhaps we landed an excellent voice-over job, made a new friend online, or are still among the small pool of working voiceover talent in a very competitive field. Being thankful helps you see your life in a better light.

Thanksgiving is Infectious

When you appreciate others, not just your clients, it spreads. For example, if you say thank you to someone who holds open a door for you, bags your groceries, etc., you usually receive a smile from that person. With so few expressing appreciations for the smallest gestures of kindness, your recognition is almost unexpected and even more appreciated.

Likewise, sending voiceover clients’ thank you cards, emailing your voiceover coach a note of appreciation, and letting others in and out of your business circles know of your gratefulness helps others develop a good opinion of you as a person. Thankful people are usually “nice” people. People like doing business with nice people. Sincere niceness is a real fruit of gratitude.

You Get What You Give

Have you ever dined in a restaurant with a group of people and noticed the way customers treat the wait staff? Most waiters try hard to provide excellent service, but sometimes he or she may be having a difficult time or day that may be evident in their service. Instead of lashing out at the waiter, look for ways to express kindness and patience. In most cases, you will receive appreciation from the wait staff for your understanding. This, in turn, will give you a good feeling, especially if you take the time to notice if the person is doing their best to correct or improve the service.

One day, you may be having a bad day with a live voiceover audition or in a directed session. This may also be the day when someone shows you understanding and patience like you’ve demonstrated to another. While it may not make sense, look for ways to express appreciation and thankfulness. It will surely come back to you.

From the Heart, the Mouth Speaks

Your thankful attitude has a way of calming your spirit and relaxing your whole body — thankfulness effects all your joints, mussels, and even your thinking. Voice acting takes the entire person. The foundation of a thankful spirit will help you reach your best potential. The heart does speak through the mouth. With a grateful heart, your mind can connect with others for a dynamic vocal performance.

Happy Thanksgiving!

Filed Under: Business Tips, Personal, Personal VO Views, VO Business Tips

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