Most business owners understand that their website is the place to park their info for the world to hopefully find their business. One’s social media presence is another matter. Today’s voice-talent will have a hard time finding work without a wise and specific strategy for getting the word out about them via Social media. If you want to be a real player in the voice acting arena, make sure you’re getting your effort’s worth in communicating through Social media.
Choose the Best Social media Sites for Your Business
Every so often, I come across someone in business who proudly announces that they are not on Facebook. What gets me is the pride the person has in the distinction. I think some business owners feel that they are hiding from a whirlwind of social chatter or protecting their privacy by not being on Facebook or similar platforms. While this may be a nice thought, the lack of social media participation only keeps a company away from potential clients.
For more on platforms, Kris Spisak, in 2019 Social Media Trends & Statistics— (January 2, 2019, Business 2 Business), outlines the social media platform trends and audience. Limiting your Social media to the right platforms can help you narrow down where to find your best on-line audience.
As a voice actor, it can be a challenge to choose the right platforms. Voice actors place their demos on their websites, so there’s no need for daily post clips from jobs on social medial (which is a very bad idea). So, voice talents must be a little creative on what works to keep in front of potential clients.
When looking for your client’s “water cooler” so to speak, start by searching general terms associated with your clients’ niche. Search for networking events your clients may attend and see if the events have social media sites. Likewise, your clients may already have social media pages (which I’m sure many do). Follow them and read their posts to get an idea of how you can help their business. Make sure you review as many platforms as needed to find your potential market.
Narrow your search to companies in your genre. Look for the social media platforms of potential clients. When you read the posts and comments, give honest and uplifting feedback that shows a positive attitude and that you have an idea of your potential client’s challenges.
Maintain an Active Presence
Once you have established your Facebook, LinkedIn, What’s App or other presence, make sure you’re making regular postings. Many voiceover talents feel social media can be overwhelming. To help bring order to regular postings, use a post planning tool like Hootsuite, Postplanner, etc. You can set up your activities to continue without your constant oversite.
Once you’ve decided on how often you post to your sites, I suggest you try your best to keep that schedule. For myself, I find it annoying when I receive newsletters at irregular intervals. To me, it appears the sender has no structure; I never know when an email or social media post may emerge from the writer. Equally, those who follow you may look forward to your posts, so don’t keep them waiting. Keep your posts timely.
Don’t Fear Being Personal
I think sharing a little personal information can help potential clients get to know you. Don’t share anything you’re not comfortable with, which is also very wise. Share posts from sites you like, give a kind greeting with a beautiful scene, or relate some bit of information that can benefit others. Something as small as remembering other’s special holidays and occasions shows you have a personal side and perhaps a good sense of humor.
Only Speak in the Positive (Someone is Always Watching!)
What we post has repercussions. Speak, kindly always. Now more than ever, personal views shared on Social media can be a career killer. Crisis management can sometimes address unforeseen posts and items taken out of context, but why create your drama (away from the microphone). Make kindness your partner on your road to success. For more on crisis management, see Your Comprehensive Guide to Social media Crisis Management by Sapir Segal.
If you currently have negative posts on your sites, consider removing them. Your views are important, and so is your business and social presence. Make an impression that will draw others to you not away from you.
It’s your mission to make a good impression and be social wise so you can break that lip!