With the advent of the automated digital assistant, we are becoming accustomed to instance voiceover services. But if you’re producing eLearning, blogs, industrial, or commercial materials, the right voice can make or break the success
of your project. Before you reach out to that person in your office with the “great voice,” I would say go for the professional voiceover. Hiring a voice talent is the best and most cost-effective path to a successful audio project.
Pros are Pros
While your colleague may have a great speaking voice, this does not mean he or she is a voice actor or is the right voice for the project. Most credible talents have spent time (lots of money) and sometimes years learning to communicate vocally with the skill of a stage actor. Also, voiceover talents are professional business people. The voiceover’s business is to deliver what you need when you need it to the best of his or her ability.
In her blog, The Benefits of Using Professional Voice Talent, Marie Hoffman noted that “The professional voice talent is a trained actor, who communicates, not just reads, your story.” Why go amateur when you can go pro the first time?
Business of Caring
Voiceover professionals are concerned about your project. That may seem odd, but voiceover talents want to see their clients’ succeed. As such, the success of a well-performed project gives the actor a sense of satisfaction especially when he or she knows that you are pleased with the outcome.
Relationships for Repeat Help
If you have ongoing projects or even occasional ones, time and money can be lost looking for an in-house voice or new talent for each project. When you work with a professional voiceover, you have a go-to expert. In many cases, your expert can refer you to other reliable talents for your various voiceover needs. Building relationships can lead to helpers in the voiceover industry reducing your overall project cost and time expenditures.
Would you ask your Dentist to lay carpet in your home? Probably not. So, let the voiceover professionals do their job for your business: to voice your project with passion and expertise.