Not too long ago, I made a drive to my client’s studio. This trip was special because it took almost an hour by car (especially with East Coast traffic) to reach the location for the two-minute narration. Because the client is a new voiceover contact, I accepted the offer to visit their studio to help build a new relationship. While I could have easily recorded the short script in my professional home studio, going into the client’s studio gave me an opportunity to meet the team and to lay the foundation for our working relationship. Yes, voiceover success includes building relationships.
As a voice talent, the business is more than just auditioning. The voice actor needs to reach out and touch those they work with and for. Placing a face with a name can help you make a long-term connection and friend. In my case, the numerous home repairs in my community provided an excellent opportunity to get away from my voiceover studio and take time to understand the needs of a first-time client personally.
Relationships within the voiceover community are essential. Moreover, developing relationships, in general, is good because it’s the human thing to do. Voice talents are the audio ambassadors for their clients’ thoughts, products, and purpose. Through good working relationships, you as a voice actor can let your clients know that his or her projects are in good hands (and voice).
Don’t forget the relationship building side of the business. Little things like following up with thank you cards and remembering your clients during holidays and special anniversaries not only keep you in other’s mind but can also keep you in their heart. Most folks do business with those whom they like. Look for opportunities to do and be nice because it’s the kind thing to do.
In a culture that is becoming more and more polarized, developing your human side as a voice talent and a person is usually unexpected yet welcomed. If your client or clients are near, take the time to visit the studio if possible. Bring some cookies or something else to encourage the friendship. Who knows, you may return more often than expected.